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Last Updated: Apr 25, 2025 | Study Period: 2024-2030
The resin known as polyvinyl butyral is frequently used in applications that need flexibility, toughness, optical clarity, strong binding, and adherence to a variety of surfaces. By reacting polyvinyl alcohol with butyraldehyde, it is made. Laminated safety glass for car windscreens is the main use.
KB PVB, Saflex, GlasNovations, Butacite, Winlite, S-Lec, Trosifol, and Everlam are some brand names for PVB-films. Additionally, PVB is offered as a 3D printer filament, which is more powerful and heat resistant than polylactic acid.
Long utilised in the PV sector for building-integrated photovoltaics (BIPV) and thin-film technology with a glass-to-glass arrangement, it is also employed in architecture for safety-glass laminates.The special benefit of PVB interlayer's adherence to glass, penetration resistance, and impact resistance.
Due to its ability to prevent shattering, PVB interlayer for laminated glass is utilised in several applications where security and safety are needed, including car windscreens, side door windows, and architectural glass.
The Global polyvinyl butyral market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Avient Launches Two New Polymer Solutions to Support Sustainability in Automotive and Consumer Applications. New engineered polymer solutions that can increase the sustainability of automotive applications have been introduced by Avient Corporation, a leading supplier of specialised and sustainable material solutions and services.
The thermoplastic elastomer (TPE) portfolio of reSound REC has first received two new grades. Polyvinyl butyral (PVB), which Shark Solutions recycles from automobile glass, is used in the formulation of both grades. Two new Edgetek PKE polyketone (PK) grades with non-halogen flame retardants (NHFRs) have also been launched.
While Edgetek PKE NHFR formulations are especially made for electric vehicle (EV) components, such as connectors, reSound REC TPEs are used for car exterior and under-hood components.Circularity in Automotive: Automobile laminated glass frequently ends up in landfills.
Shark Solutions, a Danish clean technology business, tackles this problem by recycling architectural and automobile glass to extract PVB, a thermoplastic used as an interlayer in laminated glass panels. Avient's patented formulations, created in partnership with Shark Solutions, combine PVB with other recycled raw materials.
These new additions to the reSound REC TPE line have a 60 percent recycled content and perform with qualities similar to those of conventional goods in terms of appearance, haptics, and physical characteristics. In order to satisfy a variety of client needs, the new reSound REC TPEs are available in two grades with Shore-A hardnesses of 47 and 54.
Polypropylene (PP) can either be overmolded or injection moulded using them. Applications include valves, flaps, and under-hood gaskets.Materials having specified performance qualities, such as chemical resistance, flame retardancy, and colorability, are required for electric car connections.
Traditional materials for these applications, such as Polyamide (PA), have a number of drawbacks that influence the part's dimensional stability, such as water absorption. By providing outstanding chemical and wear resistance, high-impact resistance, and low moisture absorption, new Edgetek PKE NHFR formulations outperform PA6 in these areas. PK manufacturing, which is significant, emits up to 61 percent less carbon than PA66 production and 46 percent less than PA6 production.
The new Edgetek PKE materials incorporate an NHFR additive for further environmental protection, offering flame retardant performance in accordance with the UL94 V0 standard. For high-voltage applications in electric vehicles, the new Edgetek PKE NHFR formulations are pre-colored in orange and may be laser tagged. There are other colours available for specialized compositions. Manufacturing of the new reSound REC TPEs and Edgetek PKE NHFR formulations in Europe allows for translation to other Avient facilities worldwide.
The North American market, particularly the USA, will be one of the prime markets for (Polyvinyl Butyral Market) due to the nature of industrial automation in the region, high consumer spending compared to other regions, and the growth of various industries, mainly AI, along with constant technological advancements. The GDP of the USA is one of the largest in the world, and it is home to various industries such as Pharmaceuticals, Aerospace, and Technology. The average consumer spending in the region was $72K in 2023, and this is set to increase over the forecast period. Industries are focused on industrial automation and increasing efficiency in the region. This will be facilitated by the growth in IoT and AI across the board. Due to tensions in geopolitics, much manufacturing is set to shift towards the USA and Mexico, away from China. This shift will include industries such as semiconductors and automotive.
The European market, particularly Western Europe, is another prime market for (Polyvinyl Butyral Market) due to the strong economic conditions in the region, bolstered by robust systems that support sustained growth. This includes research and development of new technologies, constant innovation, and developments across various industries that promote regional growth. Investments are being made to develop and improve existing infrastructure, enabling various industries to thrive. In Western Europe, the margins for (Polyvinyl Butyral Market) are higher than in other parts of the world due to regional supply and demand dynamics. Average consumer spending in the region was lower than in the USA in 2023, but it is expected to increase over the forecast period.
Eastern Europe is anticipated to experience a higher growth rate compared to Western Europe, as significant shifts in manufacturing and development are taking place in countries like Poland and Hungary. However, the Russia-Ukraine war is currently disrupting growth in this region, with the lack of an immediate resolution negatively impacting growth and creating instability in neighboring areas. Despite these challenges, technological hubs are emerging in Eastern Europe, driven by lower labor costs and a strong supply of technological capabilities compared to Western Europe.
There is a significant boom in manufacturing within Europe, especially in the semiconductor industry, which is expected to influence other industries. Major improvements in the development of sectors such as renewable energy, industrial automation, automotive manufacturing, battery manufacturing and recycling, and AI are poised to promote the growth of (Polyvinyl Butyral Market) in the region.
Asia will continue to be the global manufacturing hub for (Polyvinyl Butyral Market) over the forecast period with China dominating the manufacturing. However, there will be a shift in manufacturing towards other Asian countries such as India and Vietnam. The technological developments will come from China, Japan, South Korea, and India for the region. There is a trend to improve the efficiency as well as the quality of goods and services to keep up with the standards that are present internationally as well as win the fight in terms of pricing in this region. The demand in this region will also be driven by infrastructural developments that will take place over the forecast period to improve the output for various industries in different countries.
There will be higher growth in the Middle East as investments fall into place to improve their standing in various industries away from petroleum. Plans such as Saudi Arabia Vision 2030, Qatar Vision 2030, and Abu Dhabi 2030 will cause developments across multiple industries in the region. There is a focus on improving the manufacturing sector as well as the knowledge-based services to cater to the needs of the region and the rest of the world. Due to the shifting nature of fossil fuels, the region will be ready with multiple other revenue sources by the time comes, though fossil fuels are not going away any time soon.
Africa is expected to see the largest growth in (Polyvinyl Butyral Market) over the forecast period, as the region prepares to advance across multiple fronts. This growth aligns with the surge of investments targeting key sectors such as agriculture, mining, financial services, manufacturing, logistics, automotive, and healthcare. These investments are poised to stimulate overall regional growth, creating ripple effects across other industries as consumer spending increases, access to products improves, and product offerings expand. This development is supported by both established companies and startups in the region, with assistance from various charitable organizations. Additionally, the presence of a young workforce will address various existing regional challenges. There has been an improvement in political stability, which has attracted and will continue to attract more foreign investments. Initiatives like the African Continental Free Trade Area (AfCFTA) are set to facilitate the easier movement of goods and services within the region, further enhancing the economic landscape.
Latin America and the Oceania region will showcase growth over the forecast period in (Polyvinyl Butyral Market). In Latin America, the focus in the forecast period will be to improve their manufacturing capabilities which is supported by foreign investments in the region. This will be across industries mainly automotive and medical devices. There will also be an increase in mining activities over the forecast period in this region. The area is ripe for industrial automation to enable improvements in manufacturing across different industries and efficiency improvements. This will lead to growth of other industries in the region.
| Margin Comparison (Highest to lowest) | Region | Remarks |
| 1 | Europe | The supply chain demands and the purchasing power in the region enable suppliers to extradite a larger margin from this region than other regions. This is for both locally manufactured as well as imported goods and services in the region. |
| 2 | North America | Due to the high spending power in this region, the margins are higher compared to the rest of the world, but they are lower than Europe as there is higher competition in this region. All the suppliers of goods and services target USA as a main market thereby decreasing their margins compared to Europe |
| 3 | Asia | Lower purchasing power, coupled with higher accessibility of services in this regions doesnât enable suppliers to charge a high margin making it lower than Europe and North America. The quality of goods and services are also affected due to this aspect in the region |
| 4 | Africa and ROW | The margins are the lowest in this region, except for Australia and New Zealand as the countries in this region donât have much spending power and a large portion of the products and services from this area is exported to other parts of the world |
USA â $210 billion is allocated to federal R&D with main focus on health research, clean energy, semiconductor manufacturing, sustainable textiles, clean energy, and advanced manufacturing. Investments by private players are mainly focused on technological development including 5G infrastructure and AI in the region.
Europe â EIC is investing â¬1 billion to innovative companies in sectors like AI, biotechnology, and semiconductors. There is also a focus on developing the ecosystem in the continent as well as improving the infrastructure for developing industries such as electric vehicles and sustainable materials. Private players are targeting data centers, AI, battery plants, and high end technological R&D investments.
Asia â There are investments to tackle a range of scientific and technological advancements in this region mainly coming in from China, India, South Korea, and Japan. This will include artificial intelligence, 5G, cloud computing, pharmaceutical, local manufacturing, and financial technologies. Many countries are aiming to be digital hubs including Saudi Arabia.
Africa â Investments in the region are focused on improving the technological capabilities in the region along with socio-economic development and growth. Private participants of investments in this region is venture capital dominated who are targeting the various growth elements of the region as social stability improves. The major industries are fintech, easier lending, and manufacturing.
Latin America â The focus in the region is for fintech, e-commerce, and mobility sectors. There are also investments in improving manufacturing in the region. Local investments is focused on improving the healthcare, and transportation infrastructure in the region. The region is attracting foreign investments to improve their ability to utilize the natural resources present in the region.
Rest of the World â The investments in this region are focused on clean energy, green metals, and sustainable materials. Funds in Australia are focused on solar energy and battery technologies, along with high end futuristic areas such as quantum computing. The main countries of private investment in ROW will be Australia, Canada, and New Zealand.
| Sl no | Topic |
| 1 | Market Segmentation |
| 2 | Scope of the report |
| 3 | Abbreviations |
| 4 | Research Methodology |
| 5 | Executive Summary |
| 6 | Introduction |
| 7 | Insights from Industry stakeholders |
| 8 | Cost breakdown of Product by sub-components and average profit margin |
| 9 | Disruptive innovation in the Industry |
| 10 | Technology trends in the Industry |
| 11 | Consumer trends in the industry |
| 12 | Recent Production Milestones |
| 13 | Component Manufacturing in US, EU and China |
| 14 | COVID-19 impact on overall market |
| 15 | COVID-19 impact on Production of components |
| 16 | COVID-19 impact on Point of sale |
| 17 | Market Segmentation, Dynamics and Forecast by Geography, 2024-2030 |
| 18 | Market Segmentation, Dynamics and Forecast by Product Type, 2024-2030 |
| 19 | Market Segmentation, Dynamics and Forecast by Application, 2024-2030 |
| 20 | Market Segmentation, Dynamics and Forecast by End use, 2024-2030 |
| 21 | Product installation rate by OEM, 2023 |
| 22 | Incline/Decline in Average B-2-B selling price in past 5 years |
| 23 | Competition from substitute products |
| 24 | Gross margin and average profitability of suppliers |
| 25 | New product development in past 12 months |
| 26 | M&A in past 12 months |
| 27 | Growth strategy of leading players |
| 28 | Market share of vendors, 2023 |
| 29 | Company Profiles |
| 30 | Unmet needs and opportunity for new suppliers |
| 31 | Conclusion |
| 32 | Appendix |
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