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Last Updated: Apr 25, 2025 | Study Period: 2022-2027
The global portable Bluetooth speaker market is estimated to be valued at over US XX Billion in 2019 and is projected to grow at a CAGR of nearly xx% in the upcoming period. Sales revenue is expected to further increase as the demand for the said product is on the rise, thanks to product innovation and growing popularity and accessibility of the music industry and its peripheral devices.
The Global Portable Bluetooth Speaker market witnessed an upward trend recently owing to the rising penetration of Internet users vis-a-vis Wi-fi based networks across the globe coupled with improved wireless connectivity features contributing to massive traction into the market.
The ability of Bluetooth speakers to stream audio content wirelessly is one of the main factors driving the market growth as they offer convenience and movability to its consumers. The portable bluetooth speaker market is expected to further take over the fixed bluetooth speaker market owing to its compact size and lightweightedness, thereby proving to be a more viable choice in the market.
The global shift towards a digital world especially in urban households has further contributed to the popularity and the rising demand for these smart devices. This trend has hugely contributed to the development of smart speakers to support the diversified needs of its consumers.
Therefore, increasing adoption of Bluetooth speakers in small offices, home offices, educational institutions, and smart offices is driving the segment growth.
North America holds the largest market share across the globe. It also enjoys the highest internet penetration in the world which works favourably for the Portable Wireless Speakers Market in the region.
Growing demand for Wireless Bluetooth speakers can also be attributed to the trend of moving towards smart home solutions prevalent in the US and Canada. Furthermore, preference for wi-fi enabled, portable devices with multi-utility features is expected to further increase and lead to the marketâs growth in the region.
Asia Pacific region is estimated to register as the fastest growing market for this segment. Change in lifestyle and consumer preferences, more disposable income and gradual shift towards a technology led environment is driving the market in developing countries like that of India and China.
Rising demand for smartphones, broadbands and other smart devices in the region along with rising internet penetration is expected to result in an increased demand for music-on-the-go which will favourably impact the market for portable devices.
| Sl no | Parameters | JBL FLIP 5 | SONY SRSXB43 | JBL MAIN-40911 | BOSE SOUNDLINK Revolve | Bose Soundlink Micro |
| 1 | Battery life | 3.5 | 4 | 5 | 4 | 4.5 |
| 2 | Price | 4 | 3 | 5 | 3 | 2 |
| 3 | Sound Quality | 4 | 5 | 3.5 | 4 | 3 |
| 4 | Weight | 4 | 3.5 | 4 | 4 | 5 |
| 5 | Most preferred | 4 | 2 | 1 | 3 | 5 |
1- Bad, 5-Excellent
The ability of Bluetooth speakers to stream audio content wirelessly is one of the key factors driving the global demand for these speakers. In addition to this, Bluetooth speakers are wireless and need minimal space, as compared to home theaters, which is also a reason why consumers are more bent towards purchasing them.
Bluetooth speakers run on batteries, making them an ideal for outdoor purposes. Other advantages of these speakers include hassle free maintenance, increased durability, and good functionalities, which is expected to spur the growth of the global portable Bluetooth speakers market.
The growing demand for online music streaming services is also one of the major factors fueling the evolution of the global Bluetooth speaker market. The drastic shift in the trend where consumers are moving from physical media to streaming and digital media to satiate their entertainment needs will promote the growth of the music industry and other related products and services in the music industry.
Also, these devices can be easily configured with tablets or smartphones, thereby increasing its adoption rate in the residential segment. Fixed Bluetooth speakers do not include batteries and are not easy to carry. They have a fixed installation in the house. Hence, these models limit the mobility for the equipment, thereby making portable bluetooth speakers a more preferred choice among consumers. .
The trend of multi-room streaming has gained massive popularity and customer engagement recently, which in turn will boost the growth of the global Bluetooth speakers market further. The introduction of networked audio devices has enabled most modern day speakers to stream audio via Bluetooth.
As these technologies help in separating a systemâs logical and physical connections, they enable a single network to carry multiple channels, thereby allowing infrastructure changes at a very cheap cost and also very quickly. The growing demand for having speakers in all rooms is expected to drive the growth prospects of the Bluetooth speakers market in the future.
| SI No | Timeline | Company | Developments |
| 1 | January 2022 | iGear | iGear launched the iGear Camo multi-functional TWS portable Bluetooth speaker in India with 1 year warranty |
| 2 | October 2021 | Sonos | Sonos Roam was released by Sonos which is an ultra-portable smart speaker launched in India. |
| 3 | September 2021 | JBL | JBL released a new portable bluetooth speaker in the form of Flip6. The Flip6 has bluetooth 5.1 connectivity and it comes with a IP67 rating for dust and water resistance. |
| 4 | September 2021 | Realme | Realme launched the first portable bluetooth speaker known as Cobble Bluetooth Speaker in India. |
| 5 | August 2021 | Sony | Sony launched three new portable bluetooth speakers which can be used for party purposes and the three speakers include SRS-XP700, SRS-XP500 and SRS-XG500. |
| 6 | June 2021 | U&I | U&I is a Domestic gadget accessory and consumer electronics brand in India and has launched the CAN type Portable bluetooth speaker. |
| 7 | June 2021 | Sony | Sony launched the new SRS-XB13 wireless bluetooth speaker and it has been rated IP67 for dust and waterproof. |
| 8 | April 2021 | Redmi | Redmi released the new Portable Bluetooth Speaker (16W) at a rate of Rs 2,499. |
| 9 | March 2021 | EVM | EVM launched the new Enbar Portable Bluetooth speaker at Rs 4,999 in India. The speaker has multi-connectivity options like wireless BT, Micro SD and Aux. |
| 10 | February 2021 | Xiaomi | Xiaomi launched two new audio products in India. The one is the Mi Neckband Bluetooth pro for Rs 1,799 and the new Mi Portable Bluetooth Speaker (16W) for Rs 2,499. |
June 2022- Professional waterproof outdoor portable speakers are sold under the MIFA brand worldwide. The professional camping Bluetooth speaker, WildCamping, from MIFA, the inventor of a new generation of waterproof light speakers, was just unveiled.
The MIFA WildCamping Bluetooth speakers offer users the best music enjoyment and outdoor lighting experience for outdoor activities like camping, cross-country travel, self-driving, walking, and hiking thanks to their lightweight design, excellent performance, amazing sound quality, and excellent practical functions.
March 2022- The debut of the SOUNDBOKS Go Speaker is announced by the up-and-coming audio technology business SOUNDBOKS. With its lightest and most portable Bluetooth speaker yet, SOUNDBOKS shatteres the mould. The SOUNDBOKS Go is a genuinely portable Bluetooth performance speaker that enriches everyday music listening experiences.
It is built for durability, portability, and connectivity. Under 20 pounds, two 72-watt continuous class D amplifiers, concert-level volume, a swappable battery that provides up to 80 hours of listening on a single charge, and adaptable sound profiles that let users adjust the audio depending on the size and location of the space are all features of the SOUNDBOKS Go.
February 2022- Even while the firm has previously worked on audio goods, those were earbuds or fixed devices, the Huawei Sound Joy is the first portable Bluetooth speaker the company has produced. The company's attempt to make our list of the top Bluetooth speakers is represented by this product.
Huawei claims that the device's 8,800mAh battery, which is quite large, will last for 26 hours between charges. The speaker is IP67 rated, which means it is completely dustproof and water resistant for 30 minutes at a depth of up to a metre.
The format of music is gradually changing to digital, hi-fi systems and manufacturers are constantly designing, developing and pursuing innovation in sound systems. In the past, consumers used to focus on speakers with high watts featuring better sound quality while making a purchase, however, the customer need has now changed with many innovations in the market.
This trend is playing a vital role in gaining attention among consumers. With the incorporation of innovative and advanced headphones technology, several products are experiencing enhancements in designing, specification, and features, thereby increasing the demand among consumers.
JBL offers Bluetooth speakers, which comprises a Party Boost stereo pairing option with other devices. Similarly, the inclusion of long battery life, 360-degree surround sound, customizable led lights, application sync features, and smart assistant features makes its product attractive to a wide range of audience.
The increasing focus on product innovations that led to the introduction of waterproof models and rugged devices will drive the growth of the bluetooth speaker market. The growing penetration of wireless home audio devices coupled with a shorter repurchase cycle leading to technological disruptions in the market is expected to further boost the demand for these products.
| SI No | Timeline | Company | Sales |
| 1 | Q2 FY-2021 | Sony | The sales of Sony at the end of the second quarter in October was ¥2,369 billion and in 2020 the sales was ¥2,105 billion. |
Players within the Bluetooth speakers market are competing with each other on the basis of size, features, technology, and price. The market is characterized by the presence of many established players. Players are participating in merger and acquisition activities so as to expand their facilities and gain more traction in the market.
Companies are hugely investing in Research & Development activities to keep an eye on improvising the battery life of the connecting devices and to improvise on the efficiency from previous versions of the devices in order ro stay relevant in the market. The Global Bluetooth Market has wide market opportunity in tapping the economies that are fast emerging.
| Sl no | Topic |
| 1 | Market Segmentation |
| 2 | Scope of the report |
| 3 | Abbreviations |
| 4 | Research Methodology |
| 5 | Executive Summary |
| 6 | Introduction |
| 7 | Insights from Industry stakeholders |
| 8 | Cost breakdown of Product by sub-components and average profit margin |
| 9 | Disruptive innovation in the Industry |
| 10 | Technology trends in the Industry |
| 11 | Consumer trends in the industry |
| 12 | Recent Production Milestones |
| 13 | Component Manufacturing in US, EU and China |
| 14 | COVID-19 impact on overall market |
| 15 | COVID-19 impact on Production of components |
| 16 | COVID-19 impact on Point of sale |
| 17 | Market Segmentation, Dynamics and Forecast by Geography, 2022-2027 |
| 18 | Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027 |
| 19 | Market Segmentation, Dynamics and Forecast by Application, 2022-2027 |
| 20 | Market Segmentation, Dynamics and Forecast by End use, 2022-2027 |
| 21 | Product installation rate by OEM, 2022 |
| 22 | Incline/Decline in Average B-2-B selling price in past 5 years |
| 23 | Competition from substitute products |
| 24 | Gross margin and average profitability of suppliers |
| 25 | New product development in past 12 months |
| 26 | M&A in past 12 months |
| 27 | Growth strategy of leading players |
| 28 | Market share of vendors, 2022 |
| 29 | Company Profiles |
| 30 | Unmet needs and opportunity for new suppliers |
| 31 | Conclusion |
| 32 | Appendix |
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