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Heat is used to apply shrink sleeve labels, commonly referred to as shrink labels or shrink wrap labels, to a product container. These labels are made of a thin, flexible plastic material that can shrink and tightly adhere to the contour of the container when heat is applied, typically PVC, PET, or OPS.
Prior to attaching shrink sleeve labels, the labels must be printed with the necessary artwork, branding, details about the product, or images. After that, either manually or automatically operated machinery applies the labels to the container.
The labels are then heated, causing them to contract and securely wrap around the container, taking on its shape and establishing a tamper-evident seal.Several benefits of shrink sleeve labels over standard labels include:
Shrink sleeves can be used to completely cover a container, including all of its curves, contours, and irregular shapes. Maximum branding, information display, and attractive designs that can distinguish products on the shelf are all made possible by this.
Tamper-Evident: The product is protected from tampering by the tight seal that shrinks sleeve labels generate. It will be easy to see whether the label has been removed or altered, preserving the integrity of the product and promoting customer safety.
Shrink sleeves offer the label and the goods underneath durability and protection because they are impervious to moisture, abrasion, and fading. This is especially advantageous for products that might be subjected to rigorous handling or harsh climatic conditions
Increased Shelf Appeal: Shrink sleeve labels provide eye-catching, high-quality printing that can draw customers in and raise the product’s general shelf appeal. They offer lots of room for appealing visuals, branding messaging, and product details.
Many businesses, including those that deal with food and drink, cosmetics, personal care, medicines, household goods, and more, frequently employ shrink-sleeve labels. For products like bottles, cans, jars, containers, and other rigid packaging styles, they are very well-liked.
It should be noted that particular tools and knowledge are needed to apply shrink-sleeve labels. Shrink labeling services and equipment are widely available from manufacturers and packaging businesses to streamline the application procedure.
The South Korea Shrink Sleeve Labels Market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
Brook + Whittle is happy to announce the release of GreenLabelTM BlockOut, a recyclable shrink sleeve that blocks light. With a patented light-blocking coating, this patent-pending solution enables brands to switch from glass and difficult-to-recycle plastics to transparent PET packaging.
Even better, this shrink sleeve maximizes recycling without contaminating the recycling stream by working with the present recycling system. In the markets for dairy products, beverages, and nutraceuticals, this transformation has proven challenging. The product must be shielded from light exposure and probable spoilage in these markets.
Brands frequently package these goods in HDPE, PP, or dark-colored PET as a result. All of these plastics can be recycled, however transparent PET plastic is more generally accepted by recyclers, has a reduced carbon footprint, and can be recycled more than once.
