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Thailand is well-known for its spa treatments, Buddhist temples, beaches, nightlife, and, of course, its shopping. In order to correct refractive faults, eyewear consists of a frame that supports two pieces of glass or plastic that have been crushed into lenses.
Nearsightedness or myopia, which causes difficulty seeing far away, and difficulty seeing up close are examples of refractive errors (farsightedness or hyperopia) Sunglasses, contact lenses, and glasses—also known as eyeglasses or spectacles—are common types of eyewear.
Goggles are an example of more practical eye protection that can be used as eyewear. On the other hand, blindfolds are a type of eyewear that obscures eyesight for a number of reasons.
The Thailand Eyewear Market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Today, Thai Optical Eyeglasses Distribution (TOED) announced plans to introduce “TOM FORD” and reshape the Thailand market for fashionable and opulent eyewear.
The newest luxurious eyewear brand from the US, “TOM FORD,” has been introduced by Thai Optical Eyewear Distribution Company Limited (TOED), a top importer and distributor of well-known branded eyewear products. Tom Ford is expected to disrupt Thailand’s market for luxury fashion eyewear.
The most recent “TOM FORD” eyewear collection, which has received excellent reviews in the US, Europe, and now Asia, will be introduced to the Thai market to fit the modern lifestyle of young Thai consumers who enjoy wearing fashionable eyewear, especially during the upcoming summer season.
Three years ago, the business introduced “TOM FORD”-branded eyewear to the Thai market in an effort to gauge Thai consumers’ reactions. This was done only through Better Vision optical stores.
Young Thai consumers, who favour luxury and stylish eyewear brands, have accepted the products well and are familiar with them.
“TOM FORD” is currently one of the most well-known brands in the luxury fashion eyewear sector throughout the world, and its success in setting trends has sparked an increase in demand among Thai consumers who enjoy fashionable eyewear.
When it comes to using eyewear, Thai consumers’ actions have changed over time. Despite the recent economic downturn, the younger generation has been paying greater attention to the brand and design when purchasing eyewear to enhance their personality as a fashion accessory, which has led to a continual growth of 3-5% in the fashion eyewear industry.
