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Consumer products that sell quickly and for a low price are known as fast-moving goods. Consumer packaged goods are another name for these items.Thailand is one of Southeast Asia’s largest FMCG markets.
The FMCG market in Thailand is still anticipated to grow due to the nation’s quick rate of urbanisation and ongoing population increase, despite minor contractions in recent years brought on by new international tax legislation.
The Thailand FMCG market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
The COVID-19 pandemic has had an impact on how Thais shop for things. Prior until recently, the majority of Thai people preferred to shop at supermarkets, hypermarkets, and convenience stores. However, as social isolation and contactless shopping practices were promoted at the same time, e-commerce platforms for consumer products have grown in popularity.
There was a 51% increase in shopping events on these channels. The most stocked products in Thai houses during the pandemic were dried foods including rice, noodles, and flour. Additionally, some Thai customers decided to buy things in bulk because they thought doing so would be safer for them at this time.
In order to boost economic activity and protect the most vulnerable people’s livelihoods, Thailand’s government adopted a COVID-19 pandemic response strategy that included a baht off-budget fiscal package (about 9% of GDP) to pay for cash transfers, medical assistance, and economic and social rehabilitation.
In order to aid needy people that would not otherwise have been covered by current social assistance channels, large-scale cash transfer programmes have been launched.
