GLOBAL TRACTOR INSTRUMENT CLUSTER MARKET

KEY FINDINGS

• Since the last decade, tractor manufacturers are thriving to innovate electronic machine optimization systems which have led to the integration of abundant technologies in the instrument cluster.
• CNH international and John Deere have automated farming by providing outstanding flexibility and comprehensive guidance such as an auto-steering kit, which is monitored by a touch screen remote control guidance system.
• Precision farming technology is being engineered and designed by many OEMs to provide real-time information to maximize both crop and equipment performance.
• Touch screen and LCD monitoring systems are dominating the European and U.S markets.

INTRODUCTION

Farmers anticipate new agricultural technology to provide efficiency and advantages to the need for growing crops profitably. Companies have been taking feedback and inputs from the farmers for development and testing to ensure those innovations meet their on-farm needs and expectations.

Manufacturers are focusing on Digital electronics and developing unprecedented in-cab comforts and functionality in their tractors like guidance systems, Data management, Control systems and different camera views for monitoring.

TRACTOR INSTRUMENT CLUSTER MARKET DYNAMICS

Most of the European and North American OEMs have transposed to LCD instrument clusters dividing the real-time data to multiple monitor screens in the cab. IoT is integrated with the information displays and is made necessary on every compact and heavy tractor segments.

To increase the display area, companies are offering tailor-made options to the customers, they can choose an optional touchscreen monitors mounts in different positions in the cab and an assist feature in the monitoring of machine functions while also providing increased visibility to the outside of the cab and tune settings and parameters even when moving through bumpy fields.

The most common feature that manufacturers are implementing in the display monitors is tractor function management systems and optimization of transmissions, engine and hydraulics.

Customers are interested in getting real-time data on the attachments linked in front and rear of the tractor, along with an Onboard camera view to provide visual data on the ongoing operation, monitor complex implements, improve safety and efficiency when reversing.

Providing plenty of information to the operator for precise farming and control solutions. With all job-related data recorded with minimum efforts, documented in field record and then analysed as applied. Prescription data can also be transmitted to other portable devices wirelessly/USB.

TRACTOR INSTRUMENT CLUSTER MARKET SIZE AND FORECAST

The global tractor instrument cluster market is estimated at $XX Million in 2022 and growing at XX% CAGR till 2030.

COMPETITIVE LANDSCAPE

John Deere's new 400 and 600 Series features a new, larger operator cab with three comfort and convenience packages for farmers to choose from to meet their specific application needs.

This comfort package includes several other features including a 6.5 in. touchscreen satellite- and smartphone-ready radio, five USB ports, a 12V outlet and dual-tilt steering column.

CLAAS 8000 and 7000 series machines are integrated with the new CEMOS (dialogue-based operator assistance system) touch monitor and updated armrest control system.

The monitor features a large touchscreen display which enables operators to easily see machine functions and change settings. Menus can be customized to show the most valuable information to the operator.

With the introduction of the Fendt 700 Gen6 and Fendt 300 Vario tractors, the company has also introduced the new FendtONE interface. Up to three display terminals are available with the FendtONE configuration a 10 in. customizable dash panel, a 12 in. touchscreen terminal and an optional 12 in. touchscreen mounted in the roof.

The 10 in. (25.4 cm) digital dashboard is mounted to the steering column and placed just behind the steering wheel for easy visibility. It shows critical tractor information such as speed, operational warnings, and operational data. It can also display user-selected information carried over from the other in-cab terminals.

Case IH’s AFS Connect Steiger series, featuring the latest technology in data management systems to enable operators to adjust, monitor and transfer data as they want. The redesigned, ergonomic cab with built-in 4G connectivity also enables remote display viewing for faster servicing and more efficient support.

COMPANIES PROFILED

• John Deere
• Mahindra Tractors
• New Holland Agriculture
• Swaraj
• TAFE
• Sonalika
• Escorts
• Massey Ferguson
• Kubota
• VST
• Deutz Fahr
• Case IH
• CLAAS
• STEYR
• Challenger