SUMMARY

1. The tractor market size Europe is estimated at $3.6-$4 Billion annually.
2. As of August 2019,there are ~12-12.5 Million farmers in Europe and ~60% of them are 55+ years of age.
3. The tractor market in Europe is very different than the top 2 biggest tractor markets globally – India and China. Both Indian and Chinese markets are dominated by low power<40hp tractors whereas >50hp tractors are more popular in the European market. 
4. The market size of tractor market in Europe is estimated at 160,000-180,000 units per annum. Germany, France, Italy and UK make up for roughly 50% of the new tractors sold annually. About 80% of them are used in agricultural applications and the rest in other off-highway applications
5. Growth in intelligent and connected tractors is the biggest trend in tractor market in Europe. Trials are on to allow tractor to car communication to improve safety.
6. There are 17 tractor manufacturers in Europe, but 5 of them including John Deere, Massey Ferguson, AGCO have more than 60% market share cumulatively.
7. Tractors with an EU27-issued whole vehicle type-approval will require a provisional UK whole vehicle type-approval to be sold in the UK market. This provision will expire by March 2021
8. Growing international competition and lower farm productivity could reduce exports of agri-food products and is a major cause of concern for Tractor market in Europe
9. In Europe, across all agricultural machines, new drive systems are being used to power electrically-driven implements, to improve fuel efficiency
10. A rough Brexit could disrupt European markets for key products like dairy, meat and sugar seat and poses a major risk to the market

KEY CONTENTS OF THE REPORT INCLUDE- 

• Market Size and Forecast by (Volume and Value)

1. By Country- UK, Germany, France, Italy, Spain and Eastern Europe
2. By Application- Sprayer, Rice Transplanter, Combine harvester, Corn Combiner
3. By Power output (HP) – <50, 50-100, >100

• Opportunities for component and sub-component manufacturers
• Most important farming trends which could affect the design and technologies of tractors sold in Europe
• Impact of Brexit on agricultural raw material suppliers and produced exports
• Market Dynamics (Opportunities, Trends, Drivers, and Challenges) by each segment
• Market share and competitive landscape of Farm Tractor market in Europe

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