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Vegan beauty refers to items that are free of any animal derivatives, such as lanolin, which is obtained from sheep’s wool, beeswax and honey, and carmine, a red color that is frequently used in lipsticks and is made from insects.
The Leaping Bunny accreditations for cruelty-free products go hand in hand with this, but they are not quite the same. Vegan products are those that do not contain any components produced from animals and are cruelty-free, meaning they were developed without using any animal testing.
The UK Vegan Cosmetics Market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
A new retail partnership with Superdrug will help the cruelty-free and vegan beauty company Pacifica grow its presence in the UK. This month, Pacifica beauty products will be available at 282 Superdrug locations and online. The move, which comes after the brand’s successful entry into the UK market, will help the accessible brand gain more recognition around the country.
In addition to Pacifica’s Vegan Collagen line and their Vitamin C Glow Baby line, Vegan Ceramide, a barrier-repairing product, Wake Up Beautiful, a product enriched with retinoids, and the Dreamy Youth line will all be featured in Superdrug’s skincare section.
The popular Reusable Mask line, which has sold out everywhere since its debut in the US and become a TikTok hit, will also be made available at Superdrug. They are also happy that Superdrug offers a variety of disruptive vegan and cruelty-free goods to appeal to the conscientious shopper.
It will be the first time that Pacifica is offered in the UK in this way. They believe that everyone should have access to better food and better packaging options, thus accessibility is a big aspect of the brand.
Using cutting-edge ingredients, vegan and cruelty-free recipes, and plant-powered aromatherapy, the Portland-based wellness and beauty company produces high-performance body, skin, and hair care. In the spring, they are eager to start working at Superdrug.
They have customers there, which is something that is Superdrug. Superdrug always has a happy mood while there. Customers at Superdrug have the chance to try affordable new brands, which provides a discovery opportunity.
