US Automotive Retail Market 2022-2030
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US Automotive Retail Market 2022-2030

Last Updated:  Apr 25, 2025 | Study Period: 2022-2030

US AUTOMOTIVE RETAILMARKET

 

INTRODUCTION

In times of rising oversupply in established markets such as the United States, automobile OEMs and dealer organizations have begun to reorganize, streamline, and strengthen their control system through the introduction of new principles and methodologies.

 

These initiatives include attempts to establish and regularly monitor performance data, such as metrics on conversion rates along the sales funnel or average discount per car, in order to identify lagging performers and actively monitor and control dealer efficiency.

 

 

Infographics: US Automotive Retail Market, US Automotive Retail Market Size, US Automotive Retail Market Trends, US Automotive Retail Market Forecast, US Automotive Retail Market Risks, US Automotive Retail Market Report, US Automotive Retail Market Share

 

As abundance and competition rise, networks in mature markets are converging. Changes in consumer behaviour necessitate improved touch contact administration. The growth of mobile social media and the internet is reshaping contact and patterns of interaction, and as a result, customer behaviour is changing.

 

Digitization is transforming the sales and support processes, as well as other businesses have already been setting the standard for retail innovation. Cars are becoming increasingly complicated as automotive technology advances. Sales and service personnel are expected to have ever-increasing degrees of sophistication.

 

Once it comes to selecting where to play in the new mobility environment, OEMs and dealers have a plethora of options. Yet, in order to survive the mobility change and prosper in the future, OEMs and dealers must move quickly.

 

The sophisticated skills required for the long term may appear to be a long way off, but the foundations on which they will be constructed can therefore be laid now.

 

To know more about Europe Automotive Retail Market, read our report

 

US AUTOMOTIVE RETAIL MARKET DYNAMICS

Deep technical knowledge of the vehicle and all additional functions has become a core component for any salesperson, and it is becoming increasingly important as emerging innovations entering the industry, such as vehicles with electric powered engines and transmissions or more advanced infotainment and active protection technologies.

 

 

infographics: US Automotive Retail Market, US Automotive Retail Market Size, US Automotive Retail Market Trends, US Automotive Retail Market Forecast, US Automotive Retail Market Risks, US Automotive Retail Market Report, US Automotive Retail Market Share

 

Customers want salespeople to be knowledgeable about something other than the most recent models and technological advancements. 

 

They also bring issues regarding new apps and their compatibility with other devices like smartphones and tablet PCs. As a result, an increasing number of OEMs are beginning to improve their US Automotive retail market environment by testing new retail models.

 

Furthermore, increased rivalry among OEMs and dealers, along with a transition to smaller and, throughout most circumstances, less lucrative models, have reduced dealership margins to a volume of sales, with variations owing mostly to different macroeconomic conditions.

 

While advanced economies are now seeing more prosperity, particularly from new-car sales, the trajectory there appears to be the same. Returns have begun to fall in the United States, for example, as OEMs actively expand their control system in order to gain share in the market.

 

Lifetime client experience that is consistent. OEMs are concentrating on commitment rather than acquisition, as well as managing a lifespan of customer involvement with the brand.

 

As a response, OEMs are more preoccupied with and concentrated on impacting their dealer partners' business process and technology decisions in order to maintain an uniform consumer experience throughout their distribution systems.

 

Infographics: US Automotive Retail Market, US Automotive Retail Market Size, US Automotive Retail Market Trends, US Automotive Retail Market Forecast, US Automotive Retail Market Risks, US Automotive Retail Market Report, US Automotive Retail Market Share

 

US AUTOMOTIVE RETAIL MARKET SEGMENTATION

The US Automotive Retail Market can be segmented into following categories for further analysis.

US Automotive Retail Market By Application

  • Passenger Vehicles
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles

 

US Automotive Retail MarketBy Technology of Application Type

  • Voice Search Based
  • In store digital display based
  • Social shopping based
  • Geo location services based
  • Visual search based
  • Smart fitting based
  • AI and ML based
  • IOT Based
  • Big Data based

 

US Automotive Retail MarketBy Usage Application Type

  • Supermarket / Hypermarkets
  • Speciality Stores
  • Convenience Stores
  • Online Stores
  • Other Distribution Channels

 

US Automotive Retail MarketBy Regional Classification

  • Western Region – USA
  • Mid-West Region – USA
  • Northeast Region – USA
  • Southern Region – USA

 

RECENT TECHNOLOGICAL TRENDS IN US AUTOMOTIVE RETAIL MARKET

When dealing with a consumer, employees at the dealer must be able to respond and react in real time. They progressively anticipate mobile access to information and a streamlined user experience, which is especially crucial in the increased arena of retail car sales.

 

OEMs and dealerships may increase dealer sales staff onboarding and effectiveness by delivering a streamlined consumer experience approachable via smartphones, allowing them to effectively conduct their business during car demonstrations as well as on the factory line.

 

The vision of US automotive retail market trade is a "one-desk" cloud-based platform in which different technologies are connected and available through with a strong authentication and standard customer experience that can span desktop and mobile devices and can be accessed anytime, anywhere to satisfy the customer's needs.

 

Gamification and genuine rewards promote effective sales behaviour in addition to the simpler interface. Simultaneously, administrators are equipped with real-time mobile dashboards, allowing them to stay on the showroom floor for instruction and customer relations.

 

Large data in vehicular retail is divided into three categories: pre-existing data in OEM and dealer networks, big social data, and data from automated vehicles.

 

Infographics: US Automotive Retail Market, US Automotive Retail Market Size, US Automotive Retail Market Trends, US Automotive Retail Market Forecast, US Automotive Retail Market Risks, US Automotive Retail Market Report, US Automotive Retail Market Share

 

The present data is primarily vehicle-centric, with some rudimentary lead information thrown in for good measure and is not effectively connected with each other.This is exacerbated by the fact that big data in the form of connected vehicle data is rapidly becoming available.

 

First and foremost, OEMs must get their own house in order by establishing a unified perspective of the consumer across marketing/leads and customer service/warranty.

 

US AUTOMOTIVE RETAIL MARKETCOMPETITIVE LANDSCAPE

With clients navigating various contact points, a retail strategy that spans well-defined touch points promises to be the key to comprehensively resolving the customer choice process. Customers are evaluating items using offline resources, such as referrals from friends or colleagues, along with digital and supplier awareness, throughout both the information and decision stages.

 

They also require maintenance after purchasing that may become repeat consumers when the time comes for their next buy. Auto Nation is involved in development of the retail solutions of the market requirements towards implementation of technological acceptance.

 

It has most recently brough in the digital customer experience in the market. It is a unified retailing system that offers Customers a seamless and straightforward omnichannel automobile shopping and purchasing experience.

 

Using real-time analytics from over 9 million Customers, AutoNation has built a highly tailored user experiences both online and in-store. Customers may undergo a smartphone step-by-step user experiences to rapidly estimate trade-ins, calculate finance/lease/cash instalments, select car safety items, apply for funding, arrange in-store pick up or residential delivery, and attach crucial documents.

 

Penske Automotive Group is part of the latest automation technologies being implemented in the market. It has most recently done a collaborative effort with Cox Automotive as well. They have collaborated to create a game-changing, completely automated technological platform for the online retail selling of old autos.

 

Infographics: US Automotive Retail Market, US Automotive Retail Market Size, US Automotive Retail Market Trends, US Automotive Retail Market Forecast, US Automotive Retail Market Risks, US Automotive Retail Market Report, US Automotive Retail Market Share

 

The computerized internet shopping network, which is owned and run by Cox Automotive, allows buyers to choose from a wide selection of high-quality pre-used automobiles available through PAG's U.S.

 

CarShop used vehicle SuperCenters and franchised dealerships. Personalized monthly costs throughout all inventories, start trading capabilities, application, funding authorization, digital contracts, and digital certificates are among the characteristics.

 

US AUTOMOTIVE RETAIL MARKETCOMPANIES PROFILED

 

THIS US AUTOMOTIVE RETAILMARKET REPORT WILL ANSWER FOLLOWING QUESTIONS

  1. US Automotive Retail Market size and Forecast, by region, by application
  2. Average B-2-B price for US Automotive Retail Market, by region, per user
  3. Technology trends and related opportunity for new US Automotive Retail Market tech suppliers
  4. US Automotive Retail Market share of leading vendors, by region,
  5. Corona virus impact on US Automotive Retail Market earnings
Sl noTopic
1Market Segmentation
2Scope of the report
3Abbreviations
4Research Methodology
5Executive Summary
6Introduction
7Insights from Industry stakeholders
8Cost breakdown of Product by sub-components and average profit margin
9Disruptive innovation in the Industry
10Technology trends in the Industry
11Consumer trends in the industry
12Recent Production Milestones
13Component Manufacturing in US, EU and China
14COVID-19 impact on overall market
15COVID-19 impact on Production of components
16COVID-19 impact on Point of sale
17Market Segmentation, Dynamics and Forecast by Geography, 2022-2030
18Market Segmentation, Dynamics and Forecast by Product Type, 2022-2030
19Market Segmentation, Dynamics and Forecast by Application, 2022-2030
20Market Segmentation, Dynamics and Forecast by End use, 2022-2030
21Product installation rate by OEM, 2022
22Incline/Decline in Average B-2-B selling price in past 5 years
23Competition from substitute products
24Gross margin and average profitability of suppliers
25New product development in past 12 months
26M&A in past 12 months
27Growth strategy of leading players
28Market share of vendors, 2022
29Company Profiles
30Unmet needs and opportunity for new suppliers
31Conclusion
32Appendix