US BEER MARKET

INTRODUCTION

Beer is a popular beverage among consumers because it is frequently connected to celebrations, social gatherings, and sporting events. 

The beer market in the United States is dynamic and diverse. The craft beer movement gained traction, and more small and independent breweries joined the market. Consumer preferences are changing, leading to a shift towards premium and high-quality beers. 

The importance of sustainability practices increased for both consumers and breweries. Breweries are concentrating on using eco-friendly ingredients, packaging, and production techniques.

US BEER MARKET SIZE AND FORECAST

The US beer market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.

US BEER MARKET DYNAMICS

The US beer market is also heavily influenced by economic variables like disposable income, employment rates, and consumer confidence. Consumers are more likely to spend money on luxuries like premium offerings and craft beer during times of economic expansion and rising disposable income.

Demand for non-alcoholic and low-alcohol beer substitutes has also increased due to health-conscious trends. Apart from this, the US beer market is extremely competitive, featuring both massive breweries and a booming craft beer sector. 

Breweries are always coming up with new flavours, styles, and packaging designs to draw customers and differentiate themselves from the competition.

The market is still dominated by a few major players, though, as the rise of health and wellness trends drove demand for lighter, lower-alcohol beers. Online sales and direct-to-consumer distribution channels gained importance, particularly with the expansion of e-commerce platforms. 

In addition to traditional beer, hard seltzers and alternative alcoholic beverages gained popularity. Hard seltzers, in particular, saw rapid growth, drawing a diverse range of buyers.

To know about Germany Beer Market, Read our report

RECENT PARTNERSHIP

In partnership with Anheuser-Busch, the UFC announces Bud Light as its official brand of beer. The mixed martial arts league announced  that it had signed a multi-year agreement with the world's largest beer company, which would see a significant amount of Bud Light advertising in UFC broadcasts and online content. 

With their reunification with the UFC, Anheuser-Busch and Bud Light are continuing their industry-leading legacy of being at the forefront of memorable sporting events that fans will always remember. 

They are thrilled to collaborate with UFC, one of the biggest and most established sports sponsors, to honour their ardent supporters and consistently have a positive influence on communities across the United States.

RECENT DEVELOPMENT

In the United States, Heineken Silver launched as a new premium beer with fewer calories and carbs. In the light lager category, which accounts for almost half of the volume of the American beer market, Heineken Silver is a premium new option. 

With a more approachable flavour profile, 4% alcohol by volume (ABV), and 3.2 grams of carbohydrates and 95 calories per 12-ounce serving, Heineken Silver is brewed especially for the American palate.

Heineken's distinctive A Yeast is a tiny but important additional ingredient added to malted barley and water to create Heineken Silver. In keeping with Heineken's devotion to premium ingredients and passion for quality, it is brewed to produce a full-bodied flavour without a bitter aftertaste.

This spring, 12-oz slim cans, 12-oz bottles, and 24-oz cans of Heineken Silver will be available nationwide. It will be offered everywhere else in the nation where Heineken products are sold in retail channels, both on and off-premise.

RECENT TRENDS IN US BEER MARKET

• No and low alcohol beer: Higher price points have been a major factor in the recent dramatic growth of non-alcohol beer in the US. The amount of non-alcoholic beer consumed and the variety of brands available, both in domestic and imported goods, are still growing. Nowadays, more breweries provide a product without alcohol.
• Customer preferences:In the US, craft beers and microbreweries are clearly preferred by consumers. To meet the changing tastes of the public, these smaller, independent breweries provide a broad range of distinctive and tasty beers. 
• Changing Demographics: The millennial generation's ascent is one important demographic development. Craft beer has grown because of the preference shown by millennials for this type of beer. They appreciate distinctive flavours, premium ingredients, and the beer's backstory.
• Evolving Consumer Tastes: Consumer demand for more flavorful and diverse options has led to a shift in consumer preferences in the beer market. This trend has been led by craft beer, which offers customers a greater variety of tastes and styles than typical mass-produced beers.

COMPETITIVE LANDSCAPE

Molson Coors produces many beloved and iconic beer brands. Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). It is now one of the best-selling beers in the U.S. and enjoyed by beer drinkers in more than 25 countries worldwide.

Heineken has always placed inspired innovation and continual improvement at the heart of their brewing processes. Their flagship global brand is sold in more than 170 countries. A proudly Dutch beer that fully embraced the American art of advertising, exports to the US grew by 600% in the space of just four years.

FIFCO USA is one of the top 10 beer companies in the United States. FIFCO USA brews, packages, imports, markets and sells its brands through an independent network of wholesalers throughout the U.S. FIFCO USA also offers full-service contract manufacturing for top alcoholic and non-alcoholic beverage companies.

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

1. How much beer is manufactured in the US? Who are the sub-component suppliers in different regions?
2. Cost breakup of a US beer market and key vendor selection criteria
3. Where is the beer manufactured? What is the average margin per unit?
4. Market share of US beer manufacturers and their upcoming products
5. Cost advantage for OEMs who manufacture beer in-house
6. key predictions for next 5 years in US beer market
7. Average B-2-B beer market price in all segments
8. Latest trends in US beer market, by every market segment
9. The market size (both volume and value) of the US beer market in 2024-2030 and every year in between?
10. Production breakup of beer market, by suppliers and their OEM relationship