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Last Updated: Apr 25, 2025 | Study Period:
A paint is a coating or overlaying substance that is applied to metallic or non-metallic surfaces for ornamental or protective purposes. They are widely used as both a protective and ornamental finish. Paint is made up of pigment, resin, solvent, and additives.
Architectural paints are in high demand in the paints business because they are utilized for ornamental and protective purposes in a variety of residential, commercial, industrial, and government structures. The coatings business is particularly engaged in research and development for a wide range of very specialized applications.
The most significant component of the US paints market is the binder. A binder is the liquid resinous component of a paint that keeps all of the paint's elements together in a solution that, when applied to a surface, allows the paint to dry into a film.
Binders "bind" the pigment together, giving the dried US paints market layer adherence, integrity, and hardness. Typically, a paint and coatings company will purchase a binder polymer ingredient that is already in vehicle form.
In addition to the binder, the pigment plays an important role within the functional operations of US paints market. Pigments are microscopic solid particles used to improve the look of paint by adding color and/or to improve the physical (functional) attributes of the paint.
Color pigments typically have diameters ranging from 0.2 to 0.4 microns. Functional pigments generally have a diameter of 2-4 microns, although they can be as big as 50 microns. Additives are low-level additives that provide paint specialized features including mildew resistance, defoaming, and smooth flow and levelling.
To know more about Europe Paints Market, read our report
| S No | Overview of Development | Development Detailing | Region of Development | Possible Future Outcomes |
| 1 | Pilatus Constructing First U.S. Paint Facility | Twenty-five years after establishing a completions centre at Rocky Mountain Metropolitan Airport in Broomfield, Colorado, Pilatus Business Aircraft is constructing its first paint facility there. The 28,455-sq-ft facility will include a down-draft paint bay, a cross-draft paint bay, and a dedicated preparation bay. | USA | This would enhance better Technologies and production |
| Sr. No. | Timeline | Company | Updates |
| 1 | November 2021 | Cabot Corporation | Cabot Corporation collaborated with Cognizant to help the company transform its digital operating model. Cognizantâs multi-year engagement focuses on building strategic business partnerships and digitalizing the way Cabot does business to make it more effective and efficient by leveraging a data-driven approach. |
| 2 | July 2021 | Sherwin-Williams | The Mercedes-EQ Formula E Team and The Sherwin-Williams Company announced a new partnership with the objectives of driving technical innovations in the automotive industry, bringing people, products and platforms together and working towards a better, more sustainable and more inclusive future around the world. |
| 3 | June 2021 | Sherwin-Williams | The American Institute of Architects (AIA) continued its Strategic Partnership with Sherwin-Williams to enhance support of architects in practice and to build the companyâs knowledge base about the profession. As partners, Sherwin-Williams and the AIA will work to facilitate a greater understanding of architects and their preferences in using paints and coatings to support their designs. |
| 4 | February 2021 | PPG | PPG announced complete acquisition of coatings manufacturer VersaFlex from DalFort Capital Partners. |
| 5 | August 2020 | PPG | PPG and Sibi announced a four-year partnership with Tricon American Homes (TAH) for PPG paint products. Through the agreement, TAH will use a standardized set of PPG paint products with low or zero volatile organic compounds for maintenance and new construction across TAHâs more than 7,000 multi-family and 21,000 single-family rental properties. |
Innovative formulation methods have considerably aided in meeting a wide range of new and diversified customer needs during the last decade. Anticorrosive coatings, low-VOC content coats, and nano surface coating are really just a few examples of recent industry breakthroughs.
The introduction of nanotechnology has had a significant impact on the industry. Aside from zero or low-VOC formulations, industry companies have leveraged this technology to create nano paints and coatings.
Despite the fact that many of these elements are outside the control of coatings and glaze formulators, producers, raw material and end product distributors, and marketers, the industry has adapted to these critical shifts in market circumstances in an amazing manner.
Despite various uncertainties, such as the economic slowdown of major economies, the negative and positive impact of low crude oil prices, fluctuations in the value of the US dollar, the high growth rate of the US automotive and construction industries, the tenuousness of various European nations' recovery, and developments in regulatory norms globally, the global market has grown moderately in recent years.
Strict government and environmental laws, including as the Clean Air Act, the Occupational Safety and Health Administration (OSHA), and EU legislation, are limiting the solvent-based product's market expansion. These rules, on the other hand, are driving the use of water- and powder-based paints and coatings, which is likely to boost market growth.
Furthermore, rising government and private investment on infrastructure development is likely to boost the paints and coatings industry in the United States in the future years.
The US Paints Market can be segmented into following categories for further analysis.
US Paints Market By Application
US Paints Market By Technology of Application Type
US Paints Market By Operational Technology Type
US Paints Market By Usage Application Type
| Sr. No. | Timeline | Company | Updates |
| 1 | December 2020 | Axalta Coatings | Axalta Coatings launched AquaECTM 3500 EP, a new environmentally responsible, and cathodic tin-free electrocoat primer that provides excellent corrosion and chemical resistance useful in various applications in coatings of automotive parts & accessories, ACE (agriculture, construction, and earth-moving equipment), other general industrial sectors. |
| 2 | November 2020 | PPG Industries | PPG Industries launched Anti-Bacterial Matt paint of JOHNSTONEâS brand to prevent the spread of bacteria on buildings/home walls. |
| 3 | September 2020 | NEI Corporation | NEI Corporation and 3DBattery Company were awarded a $900,000 grant by the BIRD Energy program for the integration of an advanced anode material with a water-based electrode deposition process, leading to a new generation of high performance and low-cost Lithium-ion batteries. The eighteen-month project aims to first develop cathode materials that can be used with a water-based ion-conducting polymer binder, followed by pairing with a silicon-based anode. |
| 4 | September 2020 | PPG Industries | PPG Industries launched a comprehensive line of products in Floor Coating applications based on the specific work environment, including general-purpose flooring, wear-resistant flooring, chemical-resistant flooring, and urethane cement flooring. |
| 5 | April 2020 | The Sherwin-Williams Company | Sherwin Williams launched Powdura ECO Coatings made from recycled plastic to promote sustainability throughout the supply chain. It uses an innovative polyester resin comprised of 25 percent pre-consumer recycled plastic (rPET) to reduce the environmental footprint. |
Significant advancements in painting technology have resulted in some unique interior and exterior applications. The US paints market business produces revolutionary products on a daily basis, ranging from paint with built-in odour-removing characteristics to paint that changes color depending on temperature.
Paint producers are now creating emulsions with specific cross-linking polymers and fine pigments that have a high washability and may keep their appearance for years.
US Paints market firms are providing software that allows clients to easily build and experiment with different color schemes on images of their houses in order to help them pick the ideal combination before painting and creating the perfect appearance for their dream homes.
This way, customers can see how their selected colors and tints would look on their house walls before they apply them. One of the most significant current developments is the rising availability and demand for eco-friendly paints with low or no VOCs (volatile organic compounds).
This solution protects homeowners against a variety of health problems related with hazardous chemicals and adds to green building. The Internet of Things is changing the way we operate. Brands are now leveraging technology to get faster outcomes.
Berger Paints created an Internet of Things gadget called the Device Distribution Beacon, which is reinventing customer care. It guarantees that monitoring is carried out around the clock, even when the representative is not on-site. In the event of a complaint, the client may easily notify the appropriate people with the push of a button for fast corrective action.
BEHR COPPER FORCE Interior Paint from Behr Paint Company alters and expands the role of paint as we know it by providing an extra layer of protection against bacteria and viruses, including SARS-CoV-2, for homeowners, residents, and building occupants.
This new solution, which employs Corning Guardiant antimicrobial technology, destroys 99.9% of viruses and bacteria on the painted surface in two hours and lasts for six years, all while beautifying walls and other interior surfaces and giving the paint performance you expect from Behr.
With the debut of GLIDDEN MAX FLEX spray paint by PPG, the company's first-ever spray paint + primer, the GLIDDEN paint brand by PPG is embracing the opportunity to redefine the DIY game. This one-can wonder, with its distinctive design and creative formula, brings over 135 years of creativity to the 73-year-old spray paint sector.
Drips, streaks, and extended dry times are a thing of the past with Glidden Max Flex lacquer-based product, which adds a durable finish to a variety of surfaces. A unique fan spray pattern is included in the product's design, which offers flawless coverage in fewer spray passes than typical conical spray patterns.
| Sr. No. | Timeline | Company | Sales |
| 1 | Q2-2021 | Kansai Paint Co., Ltd | Kansai Nerolac Paint Co., Ltd reported 48 per cent fall in consolidated net profit at INR 87.28 crore ($ 11.7 M) for the second quarter as compared with the net profit of INR 167.96 crore ($ 22.5M) in July-September period a year ago. The revenue from operations was up at INR 1,619.64 crore during the quarter under review as compared to INR 1,383.21 crore in the year-ago period. |
| 2 | Q2-2021 | PPG Industries | PPG Industries reported net sales of approximately $4.4 billion, approximately 45% higher than the prior year. Selling prices increased by 3.5% and sales volumes were higher by approximately 24% in comparison to the previous year. |
| 3 | Q2-2021 | Sherwin Williams Company | Sherwin Williams Companyâs consolidated net sales increased 16.9% in the quarter, when compared with Q2-2020, to $5.38 billion. The company implemented pricing actions to offset the significant, sustained raw material inflation that pressured its gross margin in the quarter. |
| 4 | Q1-2021 | Jotun AS | Jotun recorded revenue of NOK 7,441 million ($842M) and operating income of NOK 1,469 million ($169M) in the first four months of the year. Both sales and earnings were at record levels for the period. |
More painting firms are beginning to engage in 3-D visualisation technology, which allows consumers to see how their room's interior or house's exterior can appear with a certain shade or a combination of multiple hues.
This assists customers in making the best selections. Waterproofing paints now have a water-soluble crystalline microstructure that functions via deep penetration inside the cementations matrix and are composed of two-component acrylic polymer modified white cement.
Vista Paints is part of the innovative improvisations within the market of USA focused on better eco-friendly availability of paint technologies. Ure-Tech is an unique two-component polyurethane semi-gloss finish created for hospitals, healthcare institutions, and food processing factories where harsh chemicals are frequently used for cleaning.
Bayhydrol HD Wall Coating Technology from Bayer Material Science Co. is used in the formulation of Ure-Tech. Vista Paint was able to provide an outstanding abrasion resistant coating with very low VOC with the cutting-edge technology. Ure-Tech is fully odourless, will just not yellow, because it is both interior as well as outside robust.
The Polytec Eggshell is an interior/exterior architectural coating with a premium upgrade that may be sprayed to wood, drywall, concrete mixture surfaces, substrate, and prepared metal. The project was based on a multi acrylic plus polyurethane polymer program that integrates many unique resin techniques.
PPG is part of the innovation drive in the US market focused on providing better user experience-based paints within the market. PPG Clean Surface Technology combines stain-resistant, soft-touch coatings initially intended to make luxury electronic gadgets stain proof with an automotive paints technology that adds toughness and scratch resistance to automobile coatings.
PPG Clean Surface Technology, created by PPG to provide homes with a long-lasting, freshly painted look, is now integrated in PPG Ultra last, Pittsburgh Paints & Stains Revolution, And Dulux Diamond interior low sheen eggshell paint products.
The patented technique creates a barrier against the harshest stains, keeping them at the paint film's surface. PPG Clean Surface Technology eliminates the need for abrasive cleansers and sponges that damage paint and leave ugly streaks when attempting to clean typical home stains since stains may be simply wiped away with mild, all-purpose solutions.
| Sl no | Topic |
| 1 | Market Segmentation |
| 2 | Scope of the report |
| 3 | Abbreviations |
| 4 | Research Methodology |
| 5 | Executive Summary |
| 6 | Introduction |
| 7 | Insights from Industry stakeholders |
| 8 | Cost breakdown of Product by sub-components and average profit margin |
| 9 | Disruptive innovation in the Industry |
| 10 | Technology trends in the Industry |
| 11 | Consumer trends in the industry |
| 12 | Recent Production Milestones |
| 13 | Component Manufacturing in US, EU and China |
| 14 | COVID-19 impact on overall market |
| 15 | COVID-19 impact on Production of components |
| 16 | COVID-19 impact on Point of sale |
| 17 | Market Segmentation, Dynamics and Forecast by Geography, 2021-2026 |
| 18 | Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026 |
| 19 | Market Segmentation, Dynamics and Forecast by Application, 2021-2026 |
| 20 | Market Segmentation, Dynamics and Forecast by End use, 2021-2026 |
| 21 | Product installation rate by OEM, 2021 |
| 22 | Incline/Decline in Average B-2-B selling price in past 5 years |
| 23 | Competition from substitute products |
| 24 | Gross margin and average profitability of suppliers |
| 25 | New product development in past 12 months |
| 26 | M&A in past 12 months |
| 27 | Growth strategy of leading players |
| 28 | Market share of vendors, 2021 |
| 29 | Company Profiles |
| 30 | Unmet needs and opportunity for new suppliers |
| 31 | Conclusion |
| 32 | Appendix |
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