Key Findings

• Rising maternal healthcare awareness in US is significantly boosting demand for comprehensive pregnancy services across urban and semi-urban populations.

• US is witnessing a growing number of institutional deliveries, driven by government initiatives and improved access to prenatal and postnatal care.

• A sharp increase in high-risk pregnancies and complications such as gestational diabetes and hypertension in US is intensifying demand for specialized obstetric services.

• Digital health platforms and telemedicine adoption in US are enabling easier access to pregnancy consultations and remote monitoring services.

• Fertility treatments and assisted reproductive technologies are expanding the pregnancy services ecosystem in US, especially in metro and tier-1 cities.

• Government-funded programs and insurance coverage for antenatal and delivery services are improving affordability and accessibility in US.

• Increasing average maternal age and lifestyle-related complications in US are contributing to a higher demand for personalized and specialist pregnancy care.

• Private clinics and maternity hospitals in US are offering premium maternity packages that include childbirth education, prenatal yoga, nutrition guidance, and neonatal care.

US Pregnancy Services Market Size and Forecast

The US Pregnancy Services Market is expected to grow from approximately USD 6.3 billion in 2025 to USD 11.5 billion by 2031, registering a Compound Annual Growth Rate (CAGR) of 10.4% during the forecast period.

This growth is driven by rising institutional births, improved healthcare infrastructure, increasing maternal health consciousness, and government investments in maternal and child health programs. Private sector involvement and digital transformation of pregnancy services are further contributing to market expansion across US.

Introduction

The US Pregnancy Services Market encompasses a wide range of healthcare offerings designed to support women before, during, and after childbirth. These services include antenatal care (ANC), labor and delivery services, postnatal care (PNC), prenatal diagnostics, nutritional counseling, and childbirth education.

In US, demand for pregnancy services is rising due to increasing maternal health awareness, policy-driven incentives, urbanization, and technological advancements in maternal healthcare delivery. Hospitals, birthing centers, gynecology clinics, and digital health providers are responding with a diverse array of service packages that address medical, emotional, and lifestyle-related aspects of pregnancy. The market reflects a blend of essential care needs and a growing preference for personalized and wellness-oriented maternity experiences.

Market Growth Drivers

• Rising Institutional Deliveries and Public Health Programs
  Government incentives and awareness drives in US are encouraging pregnant women to choose institutional births over home deliveries. Subsidized or free antenatal and delivery services under national health missions are expanding the market base.

• Increasing Awareness of Maternal and Neonatal Health
  Pregnant women in US are more proactive about health check-ups, fetal screenings, and nutritional planning, leading to a surge in outpatient consultations and specialist services.

• Digital Health Integration
  Teleconsultations, mobile health apps, and digital pregnancy trackers are gaining popularity in US, especially in remote and underserved areas, bridging gaps in maternity care access.

• Rising Fertility Rates and Assisted Reproductive Technologies
  Fertility clinics and IVF centers in US are contributing to a rise in pregnancies, particularly among women in their late 30s and 40s, increasing demand for high-quality pregnancy monitoring services.

• Private Sector Expansion
  Premium maternity hospitals and wellness centers in US are offering tailored services such as prenatal yoga, breastfeeding counseling, and luxury delivery suites, appealing to the urban middle and upper classes.

US Pregnancy Services Market Trends

• Growth of Integrated Maternity Packages
  Comprehensive packages that cover ANC, diagnostics, delivery, and postnatal care under one price model are gaining traction among consumers in US for convenience and cost transparency.

• Adoption of Wearable Pregnancy Monitoring Devices
  Wearable health tech such as fetal dopplers and smart bands for blood pressure and glucose monitoring are being adopted in US to enable continuous health insights for expecting mothers.

• Expansion of Tele-Pregnancy Platforms
  Digital platforms in US are offering subscription-based pregnancy tracking, virtual consultations, mental health support, and community forums to support maternal wellbeing.

• Rise in Geriatric and High-Risk Pregnancy Care
  With delayed parenthood becoming common in US, there is increasing demand for high-risk pregnancy management, including advanced fetal monitoring, genetic screening, and multidisciplinary support.

• Personalized Nutrition and Lifestyle Services
  Nutritionists, wellness coaches, and fitness professionals are partnering with maternity centers in US to provide personalized dietary planning, exercise routines, and mental health counseling during pregnancy.

Challenges in the Market

• Inequitable Access in Rural and Remote Areas
  Many parts of US still lack quality pregnancy services due to poor infrastructure, distance from healthcare centers, and shortage of skilled professionals.

• High Out-of-Pocket Expenses for Premium Services
  Despite growth in the sector, many advanced pregnancy services in US remain inaccessible to low-income populations due to affordability issues and limited insurance coverage.

• Shortage of Skilled Obstetricians and Midwives
  A significant gap exists in US between demand and supply of trained obstetricians, nurses, and midwives, particularly in government hospitals and rural areas.

• Fragmented Service Delivery
  Lack of integration between various service providers in US—such as diagnostics, hospitals, and counseling centers—can lead to inconsistent care and patient dissatisfaction.

• Social and Cultural Barriers
  In some regions of US, cultural taboos and lack of awareness continue to discourage timely antenatal visits or postnatal care, hampering early interventions.

US Pregnancy Services Market Segmentation

By Service Type

• Antenatal Care (ANC)

• Delivery and Labor Services

• Postnatal Care (PNC)

• Prenatal Screening and Diagnostics

• Pregnancy Nutrition and Lifestyle Management

• Counseling and Psychological Support

• Fertility and IVF-Linked Pregnancy Monitoring

By Delivery Setting

• Hospitals (Public and Private)

• Maternity Clinics and Birthing Centers

• Home Care and Midwifery Services

• Telehealth and Mobile Health Platforms

By End User

• Urban Women (Age 20–35)

• High-Risk Pregnant Women

• Women with Assisted Pregnancies

• Rural and Low-Income Women

By Booking Channel

• Direct Hospital Registrations

• Insurance-Linked Enrollments

• Online Booking Platforms

• Government Health Portals

Leading Players

• Cloudnine Hospitals

• Apollo Cradle

• Fortis La Femme

• Rainbow Children’s Hospital

• Manipal Hospitals

• Motherhood Hospitals

• Narayana Health

• Practo Technologies (Tele-Pregnancy Services)

• Progeny Fertility Center

• NHM and Government Maternal Health Services

Recent Developments

• Cloudnine Hospitals introduced AI-powered prenatal screening systems across its centers in US to enhance risk stratification and early diagnostics.

• Apollo Cradle launched a premium maternity plan in US with wellness services including prenatal yoga, psychological counseling, and lactation support.

• Motherhood Hospitals expanded its maternity telehealth service to reach women in suburban and rural areas of US through mobile clinics.

• Practo integrated a pregnancy health tracker within its digital platform in US, providing users with week-by-week health tips, reminders, and access to specialists.

• Narayana Health began a PPP model in US to deliver free ANC check-ups and diagnostics for expectant mothers in economically disadvantaged communities.

Other Related Regional Reports of Global Pregnancy Services Market