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The US social commerce market is transforming the way consumers shop by merging e-commerce functionality with social media platforms. Social commerce involves the buying and selling of products directly through social networking platforms such as Instagram, TikTok, Facebook, Pinterest, and others. These platforms offer an immersive shopping experience through influencer content, shoppable posts, live streaming, and direct checkout options. As consumer behavior shifts toward mobile-first and social-driven purchasing, businesses are leveraging these platforms to reach targeted audiences more effectively. The US social commerce market is projected to grow at a compound annual growth rate (CAGR) of XX% from 2025 to 2030.
The US social commerce market can be segmented by platform type, business model, product category, and end-user:
By Platform Type:
By Business Model:
By Product Category:
By End-User:
The US social commerce market is projected to grow at a compound annual growth rate (CAGR) of XX% from 2025 to 2030. As consumers continue to blend entertainment with online shopping, and platforms evolve to support end-to-end commerce, the market is set to become a dominant force in the global e-commerce landscape.