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Tea is a popular and widely consumed beverage made by steeping cured or fresh tea leaves in hot water. Tea’s popularity is largely due to the perception that it is a healthier option than sugary drinks. Ready-to-drink tea products have grown significantly in this market due to their convenience.
Additionally, the diverse varieties of tea offer a wide range of flavors, from the robust and full-bodied taste of black tea to the more delicate and grassy notes of green tea. Tea holds cultural significance globally and is enjoyed as a comforting and refreshing beverage in numerous societies.
Customers searching for convenient beverage options are drawn to bottled teas, iced teas, and other grab-and-go options. In order to appeal to a wider range of consumers, tea manufacturers have been introducing novel and varied flavours.
Demand for tea that is ethically made and sourced sustainably is rising. Due to their ability to provide a carefully selected tea experience and educate customers about various tea varieties, specialty tea shops and cafés have become more and more popular.
The US tea market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Tea’s legacy of health benefits has shaped consumer preferences for a considerable amount of time. Tea’s antioxidant qualities, potential benefits for weight management, and calming effects have made it a popular choice among health-conscious people as a healthier substitute for sugary drinks.
With the exception of iced and ready-to-drink tea, tea producers blend and package tea. It used to be common for tea to lag behind coffee, but shifts in consumer tastes have given tea producers room to expand.
To know about UK Tea Market, Read our report
A new beverage, Peace Hard Tea, is being introduced by Molson Coors and Coca-Cola as part of their partnership. To create something fresh and innovative in the alcohol section, Peace Hard Tea offers a unique viewpoint, mouth watering flavours, and outstanding branding.
Peace Tea is known for its fruit-forward taste and “vibrant flavours and free-spirited branding,” in contrast to Gold Peak, which emphasises traditional tea through more traditional extensions and names.
Making use of the smaller Peace Tea brand’s reputation and brand equity makes sense, as those same young consumers are the target market for the hard tea launch.
Twisted Tea is “far and away the segment leader,” but Peace Hard Tea’s entry into the expanding market is a “sign of the opportunity,” according to Molson Coors.
Bigelow Tea is thrilled to share the news that three new flavours have been added to the already well-liked Bigelow Signature Line of teas. This recipe, which yields a delicious and robust black tea with an earthy, balanced aroma, combines superior tea leaves with an additional dose of L-theanine and caffeine to help sustain energy levels throughout the day.
A genuinely sensory experience is provided by Wildflowers Herbal Tea plus L-Theanine, a caffeine-free herbal tea. Long recognised for their calming qualities, L-theanine has been combined with flowers to make a soothing tea that not only relieves stress but also offers a peaceful moment of relaxation.
Health-conscious consumers will be excited to try Bigelow Blackberry Citrus plus Zinc Herbal Tea, a blend prized for its highly sought-after ingredients. Ginger Honey Herbal Tea plus Zinc is a spicy, zesty, ginger-forward, caffeine-free herbal tea with a delicate sweet honey flavour.
Increased Popularity of Herbal Teas: These teas have several health advantages and are brewed with herbs and spices. Green tea, ginger tea, and chamomile tea are a few of the most well-liked herbal teas. Tea companies that provide these choices and effectively promote their health advantages.
Growing Demand for Functional Teas : Tea companies that provide a functional assortment might increase market share by coordinating their marketing campaigns with fitness trends and health claims. Just be careful to limit your claims to those that can be verified by science.
Rise of Matcha Tea :In recent times, matcha has gained popularity and is now a common choice for both at-home and coffee shops in US tea market. Its appeal to consumers who are health-conscious has increased as a result.
Increased Focus on Sustainability: Water scarcity and deforestation are two of the many sustainability issues the US tea market is dealing with. As a result, in the US tea market, sustainability is receiving more attention. Using recycled packaging, obtaining tea from environmentally conscious farms, and conserving water are just a few of the ways tea companies are making an effort to be more sustainable.
Harney & Sons offers over 300 varieties of the highest quality teas, sourced from the finest tea regions around the world. Their blends include classics like Earl Grey, signature flavours like Hot Cinnamon Spice and Paris, several varieties of Matcha, more adventurous teas like Bamboo and everything in between.
Celestial Seasonings teas are an invitation to taste a world of flavour in every box. From relaxing herbal teas to energising black teas and green teas to refreshing cold brew iced teas and everything in between, there’s a Celestial blend that’s perfect for any occasion. They have 105 varieties of tea.
Tea Forté steeped in over 35 countries, Tea Forté is proudly featured at leading hotels, restaurants, resorts and retailers. Their ingredients represent less than 1% of all the teas available worldwide.Their diverse, subtle flavours are a result of creating without compromise.
