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Wine has been an integral part of various cultures and is often associated with social and celebratory occasions. Beyond its cultural significance, wine is appreciated for its diverse flavors, aromas, and complexities, making it a beverage enjoyed by people around the world.
With a high level of wine consumption, the United States is one of the world’s biggest wine markets. A large range of wines are produced in the nation, including well-known varieties like Merlot, Chardonnay, and Cabernet Sauvignon.
Wine is among the beverages that have been impacted by health-conscious trends. Organic and biodynamic wines are becoming more popular, and some consumers are looking for lighter, lower-alcohol options.
The US wine market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Wine is produced in great quantities in the United States, where it is a popular side dish for meals. Sales of wines have increased nationwide as a result of innovations in flavour, colour, and packaging customizations.
Yet, a sizable portion of land has been turned into vineyards in order to meet the high demand for grapes, which would be extremely expensive if they were imported from elsewhere in the world.
Even though the domestic wine market in the United States is growing, there is a sizable market for imported wines. Wines from California’s Napa Valley and Sonoma County are well known throughout the world for their superior quality.
Because of the country’s large population and high disposable income, the US wine market is the biggest of its kind worldwide. Additionally, wine has been a popular beverage in the nation for centuries, and as more people from diverse cultural backgrounds have moved there, the local market has expanded.
Despite being a major hub for countless wine manufacturers, the United States has been importing high-quality wines from all over the world to meet demand.
Therefore, it is anticipated that the steady increase in the import of premium wines will soon propel the nation’s wine market and satisfy the large consumer base.
To know about UK Wine Market, read our report
With an earn-out of up to $100 million on top of the $900 million upfront consideration, Treasury Wine Estates Ltd. announced that it has reached an agreement to acquire DAOU Vineyards.
TWE’s focus on building a portfolio that is more luxury-led and more pronounced in important growth markets like the U.S. will intensify as a result of this game-changing deal.
In the $20–40 range, DAOU fills a significant portfolio gap for Treasury Americas and fortifies the company’s luxury portfolio in the $40+ range. As such, it is a great complement to TWE’s current portfolio in the upper-luxury price points.
Stella Rosa Wines has expanded its range of over thirty semi-sweet, semi-sparkling wines by adding a new assortment of sweet and spicy wines. Since the Pineapple & Chilli flavour was first introduced to the collection, it has grown to be the best-selling flavoured wine SKU in the marketplace.
Stella Rosa is an industry leader that appeals to a multigenerational customer base because of her ability to be creative and playful in a traditionally rigid category. Nevertheless, the brand continues to attract Millennials and Gen-Z in large numbers; 27% of new Stella Rosa customers are unfamiliar with wine in general.
With each sip, Stella Rosa’s wine offers a distinctive wine-drinking experience by building heat over time and being served over ice or in a cocktail. This is achieved by combining consumer behaviour and data.
Flattening US wine consumption: Wine and beer are losing market share to spirits. While younger generations are drawn to seltzers, RTDs (ready-to-drink), and drinks with fewer calories, carbs, and sugar, older US consumers—the baby boomer generation—are not being replaced.
Continued consumer demand for premium : Higher-priced wine sales are increasing due to consumer demand for products of higher quality.
Narrowing access to market : At the distributor level, consolidation is being driven by retailer-level market share consolidation. In the last ten to twenty years, just-in-time, lean inventory, and rightsizing trends for efficiency have dominated supply chain trends. Technology enabled the outsourcing of jobs and people, and asset-based operations were given less weight than 3PL operations.
The more engaged wine drinkers drive premiumisation : The US wine market is exhibiting a discernible trend towards premiumization, with wealth and engagement being important determinants. The US wine market is splitting into two camps: regular, more engaged (usually younger adult) consumers are exerting ever-greater influence, while less engaged, more price-sensitive (and often older) consumers are cutting back or leaving the category entirely.
Bronco Wine Company has become a force in the US wine market. While remaining family-owned, we have become the largest privately held US vineyard holder while simultaneously achieving vertical integration from the vine to the table. Bronco Wine Company’s focus on crafting quality wines for every table is evident through hard work, innovation, and willingness to embrace change.
Constellation Brands is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S. They also operate in Mexico, New Zealand, and Italy. Inspired by the success of our Focus on Female Founders program, Constellation is committed to investing $100 million in Black/African American and minority-owned businesses over the next 10 years.
Trinchero Family Estates is a worldwide leader in the wine industry, with more than 50 acclaimed wine and spirits brands and a global presence in nearly 50 countries. Trinchero Family Estates acquires Tres Agaves Tequila and Organic Mixers.
