Automotive Seats Market in China 2022-2027

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    AUTOMOTIVE SEATS MARKET IN CHINA

     

    KEY FINDINGS

    1. The seat dollar content per car continues on an increasing trend as more buyers opt for higher trims of pickups in US and SUVs in China.
    2. Power adjusted seats including lumbar support have the highest penetration in US, followed by Europe and now China is catching up quickly. Continued growth in compact and Mid-size SUVs is the biggest growth driver
    3. Massage seats are still a niche but due to growth in Premium MPV market in US, China, Japan and India, further growth is expected
    4. As expected in colder regions such as US, Europe, Japan and even in China the heated seats saw considerable penetration. However, the ventilated seats were a rather common feature in US alone
    5. Ford and VW group were the leaders in the adoption of ventilated driver seats.
    6. The global automotive seat market is and will remain consolidated with ~10 players accounting for a more than 68% share of the global market
    7. The vehicles produced by General Motors are now equipped with automatic seat heating options that will adapt to the heating control in accordance with the temperature of the vehicle’s interior environment.

     

    INTRODUCTION

    The primary function of the seating system is to accommodate and provide comfort for the passengers. With the increase in demand by customers for more comfort and luxury OEMs and tier 1 manufacturers are striving hard to meet the requirements of the customers.

     

    Seating system also plays a crucial role in the safety of the passengers. Airbags are incorporated within the seats and this demands for smooth seat function.

     

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    To know more about Global Automotive Seats Market, read our report

     

    CHINA AUTOMOTIVE SEATS MARKET SEGMENTATION

     

    By Position

    • Front Seating
    • Rear Seating

     

    By OEM

    • SAIC Group
    • FAW
    • BAIC
    • Chinese EV OEMs
    • Toyota
    • VW
    • Honda
    • Nissan
    • Luxury Car OEMs
    • Other Chinese OEMs

    By Upholstery

    • Fabric
    • Leather

     

    By Vehicle

    • Passenger Cars
    • Commercial Vehicles

     

    CHINA AUTOMOTIVE SEATS MARKET

    China is the single biggest country in seat production for cars. The low tariffs for raw materials have drawn many seat manufacturers to set up a plant in China. This has led to rapid growth in the Chinese market.

     

    The demand for leather seats is increasing in China due to increased sales of high-end luxury vehicles. The customers choose more personalised designs and systems for luxury cars for greater comfort and appeal. As the country is the leading manufacturer of electric vehicles in the world, the higher interest for seats with ventilation is estimated to increase during this period.

     

    The increase in sales of premium cars(~2 Million units per annum) has further propelled the seating market in China. Many low cost cars from domestic manufacturers have powered seats on Mid and high variants. Haval H6, the top selling SUV in China comes with front powered seats as standard.

     

    Although most of its top 10 models had manual adjustable seat, the mid range cars especially overseas models in the top sellers was equipped with powered driver seat. As the final penetration of powered seats among top 50 sellers was close to 45%.

     

    In terms of degrees of movement, 4 way and 6-way driver seats were mostly found in the top sellers. SUVs accounted for the majority of the 6-way adjustable seats.

     

    The driver seat memory features were mostly found in the Japanese and German make cars and except for Geely it was not found in any of the Chinese cars among top sellers.

     

    China had the highest penetration for leather upholstery compared to any other region.

     

     

    COVID-19 IMPACT ON CHINA AUTOMOTIVE SEATS MARKET

    The automotive market was projected to grow at a higher rate in the year 2020-2023, however due to the COVID-19 pandemic, the growth was hindered. The manufacturing and production units across the globe were closed which resulted in the sales and production of vehicles and automotive components taking a hit. The growth of the automotive seat market is directly proportional to the growth in the automotive sector.

     

    The major hit for the automotive industry is due to the shortage of semiconductor components and chips. The shortage was created mainly due to the lockdown in China and Taiwan. The industry is now trying to recover the market but due to the excessive backlog, the shortage is affecting the automotive industry the most. Many OEMs including BMW, Audi and Tesla have announced the delay in the launch of new models and delivery of existing orders due to component shortage. Some companies have started to use analog meters and devices from the old models to be incorporated in their vehicles.

     

    Production units have started to operate with less capacity as lockdowns and regulations are now decreased with pandemic protocols which do not permit the units to work with 100% workforce. For instance, China, which accounts for the highest passenger vehicle production, has resumed its operations with almost all the automotive component manufacturing companies starting production.

    CHINA AUTOMOTIVE SEATS MARKET SIZE AND FORECAST

    Seating system in an automobile constitutes the majority of weight. Thus to increase the fuel efficiency steps are taken towards making lighter seating systems. The production of lighter seating systems is expected to boost the seating market worldwide.

     

    To know more about Global Automotive Seat Actuators Market, read our report

     

    The Ventilated seats are extensively used in Electric cars. The rise in Electric cars numbers will boost the seating production and sales but due to COVID-19, we expect the EV market in 2020 to decline by ~25% YOY.

    There has been a surge in sales of SUVs and MPVs around the world. Since the numbers of seats in these segments are more, the sales of SUVs are expected to increase the seating market appreciably.

     

    To know more about Global Climate Controlled Seats Market, read our report

     

    The car sales of luxury car brands such as Mercedes-Benz, BMW and Audi have propelled the seat market. The below table shows the sales of luxury car brands over the past 5 years.

     

    The Global Automotive Seat market size is estimated at $XX Billion in 2021, growing at –% CAGR till 2027.

     

    RECENT PARTNERSHIPS IN CHINA AUTOMOTIVE SEATS MARKET

    • In April 2021, Grammer AG established a JV with FAW. Grammer will produce truck seats that will be installed in many of the FAW Group’s trucks.
    • Yanfeng Automotive Interiors has acquired a 30% stake from Adient Plc in the existing joint venture.

     

    M&A IN THE CHINA AUTOMOTIVE SEATING MARKET

    In September 2020, Magna signed an agreement to acquire majority ownership of Honglizhixin (HLZX), a leading seat supplier to Chinese automakers.

    CHINA AUTOMOTIVE SEATS MARKET COMPETITIVE LANDSCAPE

    Adient, XX and XX are the 3 major players accounting for approximately 1/3rd of the market. XX has been the leading supplier for premium car manufacturers.

     

    Adient Yanfeng Joint venture formed in 2013, produces Seating sub-components like recliners, track, height adjusters. Another US based company Leggit & Platt is a leading manufacturer of Seat actuators used on a variety of powered seats.

     

    However, in the year 2020, Adient made changes to the existing joint venture with the company selling 30% ownership stake in the YFAI to Yanfeng for an amount worth $379 million. The companies have also extended their partnership terms to the year 2038.

     

    CHINA AUTOMOTIVE SEATS MARKET COMPANY PROFILE

    1. Toyota Boshoku
    2. TS Tech Co Ltd
    3. Lear
    4. Grammer AG
    5. Brose
    6. Faurecia
    7. Adient
    8. Magna
    9. Gentherm
    10. Recaro
    11. Leggett & Platt
    12. Bridgewater Interiors

     

    Sl no Topic
    1 Market Segmentation
    2 Scope of the report
    3 Abbreviations
    4 Research Methodology
    5 Executive Summary
    6 Introduction
    7 Insights from Industry stakeholders
    8 Cost breakdown of Product by sub-components and average profit margin
    9 Disruptive innovation in the Industry
    10 Technology trends in the Industry
    11 Consumer trends in the industry
    12 Recent Production Milestones
    13 Component Manufacturing in US, EU and China
    14 COVID-19 impact on overall market
    15 COVID-19 impact on Production of components
    16 COVID-19 impact on Point of sale
    17 Market Segmentation, Dynamics and Forecast by Geography, 2022-2027
    18 Market Segmentation, Dynamics and Forecast by Product Type, 2022-2027
    19 Market Segmentation, Dynamics and Forecast by Application, 2022-2027
    20 Market Segmentation, Dynamics and Forecast by End use, 2022-2027
    21 Product installation rate by OEM, 2022
    22 Incline/Decline in Average B-2-B selling price in past 5 years
    23 Competition from substitute products
    24 Gross margin and average profitability of suppliers
    25 New product development in past 12 months
    26 M&A in past 12 months
    27 Growth strategy of leading players
    28 Market share of vendors, 2022
    29 Company Profiles
    30 Unmet needs and opportunity for new suppliers
    31 Conclusion
    32 Appendix

     

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