Cameras are to computers (of ADAS systems), what mirrors and windows are to human drivers. They allow vehicle`s computer to asses outside environment and take corrective measures to enhance vehicle`s safety.
Mono cameras, which supported limited ADAS functionalities laid the foundation for growth of automotive camera market, followed by stereo cameras which could support multiple functionalities.
But in the coming years it will be Multi-purpose camera- combines AI and image recognition software to facilitate object detection, driving growth of ADAS camera market.
To know more about Global Autonomous Vehicle Camera Market, read our report
ADAS CAMERA MARKET DYNAMICS
Camera based ADAS has been growing at an unprecedented rate in US, Europe, and China.
The growth in popularity of L1 and L2 automated ADAS vehicles has been a major growth catalyst for ADAS camera market.
In China, many OEMs are now planning to launch L3 automated vehicles by 2020-21 and as per our Autonomous Car HD maps report, – upto 25 L3 automated vehicles from 15 OEMs could be offered by 2025.
As of October 2020, the company Veoneer has been selected by Subaru to develop new generation EyeSight hardware which is a variant of the company’s 4th generation stereo vision system which will be re-engineered in order to meet with the specifications put forth by Subaru.
In July 2020, a German company ZF, launched a new automotive camera S-cam 4.8 which consists of advanced vision technology supplied from Mobileye, an Intel subsidiary.
The company has launched the camera on the new Nissan Rogue in the US with capability of 100-degree field view horizontally.
In June 2020, the company Omnivision developed the world’s first image sensors to be incorporated in cameras for vehicles.
The sensors offer Stereo flicker mitigation (LFM) combined with a 3 micron pixel camera with 140 db HDR accommodation features like lens correction as well as pixel defect correction.
In March 2020, BMW introduced plug-in hybrid electric vehicles 330e and 330e xDrive which includes ADAS systems for cruise control incorporating cameras with collision warnings, mitigation and lane departure signals.
In February 2020, Continental sanctioned the construction of a new unit in New Braunfels, Texas. The primary motive of the new unit is to extend the capacity for the production of ADAS systems with radar sensors and cameras.
The company also launched a new system solution for safer automated driving. It comprises a combined camera system with inward infra-red camera as well as an outward camera, it can also monitor surrounding vehicles simultaneously.
In January 2020, the company Bosch introduced an interior monitoring system which will enhance the comfort, safety as well as convenience of all the occupants.
The system detects distractions by the driver, signs of drowsiness even if a child is left in the car alone. The system signals to the driver in case of critical situations which prevents any mishappenings.
The company also developed a mono video camera MPC3 to be used in ADAS systems and autonomous vehicles towards the end of December 2019. The camera uses a multi-path approach with AI for efficient recognition.
In the starting of the year 2020, the company Aptiv PLC announced a joint venture with HYundai Motor Co. based in South Korea to develop autonomous cars which will enhance the commercialization of level 4 and 5 self-drive technologies.
The company Magna has opened a new manufacturing unit in Flint, Michigan worth $50 million to incorporate the increased demand of automotive cameras.
ADAS TECHNOLOGIES SUPPORTED BY CAMERA
|Sl no||ADAS||Required number of camera(s) per Vehicle|
|1||360 degree /Surround view system||4|
|3||Blind Spot Monitoring System||2|
|4||Driver Monitoring System||1|
|5||Lane departure warning/ Lane keep assist/Lane centring assist||1|
|6||Camera mirror system||1|
|7||Automated valet parking||4-8|
|8||Wing mirror replacement camera system||2|
|9||Rear cross traffic alert (backup camera)||1|
|10||Highway autopilot (L2-L2+ automation)||Up to 8|
|11||Traffic sign recognition||1|
|12||Adaptive cruise control||2|
|14||Night Vision System||1|
|15||Traffic Jam Assist/Pilot||1|
In terms of sub-components, the ADAS module designers have multiple design constraints while designing the cameras modules, and therefore there is a growing demand for more advanced power management Integrated chips.
The front ADAS cameras have been performance-constrained due to power consumption limits inherent in the form factor. This has not allowed tier-1 suppliers and OEMs to improve the performance and accuracy of ADAS algorithms.
The upcoming cameras will have Image signal processor with low-light capabilities, HDR processing to facilitate video recording and streaming capabilities to their ADAS cameras.
The ever-growing need to support more multi-modal systems with multiple sensors per system is pushing the boundaries for semi-conductor technology providers, and the automotive OEMs face the challenge of how to integrate new sensors around the vehicle seamlessly.
OEMs` PERSPECTIVE ON ADAS CAMERA MARKET
BMW continues to gradually phase out Mono vision systems from its lineup. Stereo vision will be the standard ADAS vision system in many other European OEMs` lineup.
ADAS CAMERA MARKET SEGMENTATION
By Camera Type
- Mono Camera
- Stereo Camera
- Night vision Camera
- Multi-purpose Camera
- Luxury car OEMs(Audi, BMW, Mercedes, Volvo, JLR)
- VW Group
- PSA Group
- Chinese OEMs
- South Korea
- Latin America
ADAS CAMERA MARKET SIZE & FORECAST
The growing demand for ADAS systems is driven primarily due to the regulations introduced in several countries to safeguard the customers and reduce the number of road accident fatalities.
The market is estimated to grow at the rate of CAGR XX% which will be worth the value of $XX billion by the year 2026.
In countries such as Europe and North America, the transportation boards have mandated the integration of some of the technologies supported by ADAS, on the other hand countries such as Japan, India and China are also focusing on introducing such mandates.
Governments across the globe are focusing on regulating the mandatory use of ADAS systems for the safety of passengers and to reduce road accidents.
For instance, the US government has agreements with several OEMs to install autonomous braking systems in vehicles from 2022.
OEMs and several automakers along with other key market players that influence the automotive industry are focusing on autonomous vehicle development.
With the increased use of such technologies, the camera used in the automotive market will also increase providing advanced features.
The automotive camera market is estimated to incur a positive growth pattern owing to the growing demand for semi as well as fully autonomous vehicles.
An ADAS system development company has completed a new milestone as of June 2021 by selling more than 6 million cameras for rear view application in vehicles.
The company has major clients in the automotive sector such as Audi, SEAT, Volkswagen as well as BYD and Toyota Motors. The company has also estimated their target to sell more than 25 million cameras for rear view to be installed in vehicles by the year 2028.
COVID-19 IMPACT ON ADAS CAMERA MARKET
The COVID-19 pandemic has caused the key players that develop and manufacture ADAS cameras such as Continental, Bosch, Aptiv PLC to announce the suspension of manufacturing activities because of plunged demand and disruption in supply chain operations.
Major players have suffered significant drop in revenue during the first and second quarter of the year 2021. For instance, the company Aptiv sector for development of advanced safety features recorded revenue of $902 million during the first quarter of 2020 which was less as compared to the $1023 million recorded in Q1 of 2019.
Companies across the globe have suspended production activities mainly in China and then followed by Europe and North American units.
These suspensions are in place due to the lockdown and restriction protocols set in place by countries across the globe to limit the spread of the virus causing shortage of raw materials, electronic components, as well as disruptions in the demand-supply operations.
The OEMs had major concerns for the recovery to be fulfilled during the end of the year 2020; however, the automotive sector is witnessing a steady growth rate which is expected to boost the revenue of this market.
Even though the automotive industry experienced a decrease in revenue due to the pandemic, some companies maintained a slow growth and increase in revenue.
The company MixTelematics experienced a slight increase in revenue in the year 2020. The revenue of the company in 2019 was $143.7 million that saw a small increment to $145.6 million in the year 2020.
This increase was primarily due to the increase in development of the automotive telematics industry tha facilitate growth of ADAS market.
Owing to rapid growth in past few years, there are now more than 20 vendors in the ADAS camera market.There have been many partnerships (Ex- Valeo-Mobileye, Hella-Ambarella etc) among suppliers across value chain to expand their reach and we expect this to continue in coming years as well.
Continental has reported consolidated sales worth $12.2 billion for the first quarter of 2021 which was an increase in the sales by 3.5% from the previous year 2020 which reported a sales of $11.7 billion.
The company reported an increased net income of $530 million for the Q1 of 2021 from $345 million for Q1 of the year 2020.
The company ZF which is based in Germany reported the first-half sales report for the year 2021, the sales indicated positive sales revenue and earnings.
They have reported a sales of $22.8 billion for the first half of the year 2021, the sales have increased significantly after the company recovered from the economic disparity due to the COVID=19 pandemic under which they reported sales worth $16 billion for the same term 2020.
The positive development in business is in contrast with the difficult and volatile international market globally.
The company Magna International reported the financial results for the first quarter of 2021 where the total sales increased by 18% to a worth $10.2 billion which was increment from the previous year 2020 which reported total sales of $8.7 billion in the first quarter.
The increase is dependent primarily on the growth of the automotive sector and increase in sales of vehicles with advancement towards e-mobility which incorporates ADAS systems.
The company Solera Holdings Inc. has announced the acquisitions of three companies as of June 2021, Omnitracs, Dealer Socket and eDriving in a $15 billion deal.
The company’s expansion into the data management and automotive sector has attained its position as a prominent global leader in technology and data intelligence
Hella is following a different go-to-market strategy, where it is providing customers with the possibility of updating hardware components and software functions, such as lighting control, lane/object recognition per individual preferences and needs.
The software system is not bound to a specific hardware but can be flexibly used with other components by Hella across vehicle platforms.
As of December 2020, Veoneer has started the production of its 4th generation thermal sensing system named Night Vision.
The technology will be launched on the Cadillac Escalade by the year 2021. The technology visibility by implementing the use of a wider field view thermal camera which has four times greater resolution in comparison to the previous generation.
The company also finalised the partnership with Volvo Cars to split its software system Zenuity in July 2020. In May 2020, the company also commenced the production of its advanced sensing technology system to mitigate collisions on the full electric new Polestar 2.
The main components of the technology system suit will include Veoneer’s 4th generation monovision system cameras as well as its 77GHz front radar and an ADAS electronic control unit.
- Continental AG
- Bosch Mobility Solutions
- Hitachi Automotive Systems Co, Ltd
- Denso Corporation
- Gentex Corporation
- Hyundai Mobis Co, Ltd
- Clarion Corporation of America
- Magna International
- Mitsubishi Electric(Upcoming)
- Omnivision Technologies
- Ficosa Corporation
- ZF Friedrichshafen AG
- Jabil Circuits, Inc.
- Samvardhana Motherson
- Stonkam Co., Ltd
- Nidec Corporation
- FLIR Systems
- Panaonic Automotive
- LG Innotek
THIS REPORT WILL ANSWER THE FOLLWING QUESTIONS
- Camera based ADAS installation rate in Top 20 vehicle platforms, by region
- ADAS Camera Market size and Forecast by vehicle segment, geography, application, and position
- B-2-B Price increase in ADAS camera market due to integration of new capabilities
- Market share of major vendors and their growth strategy
- OE-supplier alignment in ADAS camera market