PASSENGER CAR SEAT MARKET IN INDIA

KEY FINDINGS

1. The seat dollar content per car continues on an increasing trend as more buyers opt for higher trims of pickups in US. India continues to grow at a moderate level
2. In terms of Driver’s seat degrees of movement US was the only region with higher penetration of 8-way and 10-way adjustments. Japan, India, Indonesia markets were dominated by 6-way adjustable driver seats
3. Massage seats are still a niche but due to growth in Premium MPV market in US, China, Japan and India, further growth is expected
4. Leather/Artificial leather trimmed seats are in higher demand in US, but in EU fabric upholstered seat have higher fitment rate
5. The climate-controlled seats, even the ventilated ones remained were pretty niche feature in India, Indonesia and Latin America markets
6. The global automotive seat market is and will remain consolidated with less than 10 players accounting for more 68% share of global market

INTRODUCTION

The primary function of the seating system is to accommodate and provide comfort for the passengers. With the increase in demand by customers for more comfort and luxury OEMs and tier 1 manufacturers are striving hard to meet the requirements of the customers. Seating system also plays a crucial role in the safety of the passengers. Airbags are incorporated within the seats and this demands for smooth seat function.

To know more aboutGlobal Automotive Seats Market, read our report

INDIA PASSENGER CAR SEAT MARKET SEGMENTATION

By Position

• Front Seating
• Rear Seating

By OEM

• Maruti Suzuki
• Hyundai-KIA
• Tata Motors
• Mahindra
• Honda
• Luxury Car OEMs
• Other OEMs

By Upholstery

• Fabric
• Leather

 INDIA PASSENGER CAR SEAT MARKET

Bharat seats Ltd (owned by Maruti Suzuki) is a dominant supplier to the market leader of Passenger cars in India- Maruti Suzuki. Almost all seats supplied to Maruti Suzuki have manual adjust feature and no climate control content.

Since Maruti occupied more than 50% of the market volume of the top 30 cars, the seats market was driven by Maruti Suzuki models. The absence of powered, leather and multi way adjustable seats in most of these models meant average dollar content was one of the lowest for any major market.

The average seating content per passenger vehicle in India is less than ~$120-$150, far lesser than European, American or even Chinese average.

Powered seats are still a novelty feature in India, only D segment and above vehicles like Mahindra XUV 500, MG Hector etc get it. Among top sellers Toyota Innova, Kia’s Seltos and Sonet are the only few models with powered seat option.

4-way and 6-way adjustable driver seats occupies almost entire market in top 30 cars segment. In upholstery only 2 of the top 10 models were equipped with leather seat covers as rest of them had mostly fabric and vinyl upholstery.

Features such as driver seat memory function and massage seats were strictly limited to premium segment cars and had no place in the top sellers segment.

COVID-19 IMPACT ON INDIA PASSENGER CAR SEAT MARKET

The automotive market was projected to grow at a higher rate in the year 2020-2023, however due to the COVID-19 pandemic, the growth was hindered. The manufacturing and production units across the globe were closed which resulted in the sales and production of vehicles and automotive components taking a hit. The growth of the automotive seat market is directly proportional to the growth in the automotive sector.

RECENT PARTNERSHIPS IN INDIA PASSENGER CAR SEAT MARKET

• In Q4-2021, South Korean based leading automobile seating manufacturer Daewon and SSS Springs, a leading spring manufacturer, are partnered with a joint venture agreement with an investment of $25 million for the advanced seating manufacturing facility at Chennai, India.
• Minda Industries has approved the merger of Harita seating systems with itself. Minda holds 51% stake in the merger.
• Global leader Adient announced launch of JV with Arvind Group for manufacturing and selling of automotive fabrics in India.
• Grammer and AllyGrow Technologies from India have announced a JV to develop a world-class technology in the automotive and commercial vehicle industry.
• Adient has invested in opening a largest prototyping and testing facility in Pune, India.
• Faurecia has partnered with ZF, to develop AVS (Advanced Versatile Structure) for future autonomous vehicles

INDIA PASSENGER CAR SEAT MARKET COMPETITVE LANDSCAPE

INDIA PASSENGER CAR SEAT MARKET COMPANY PROFILE

1. Toyota Boshoku
2. TS Tech Co Ltd
3. Lear
4. Harita Seating Systems
5. Grammer AG
6. Brose
7. Faurecia
8. Adient
9. Magna
10. Gentherm
11. Recaro
12. Leggett & Platt
13. Bharat Seats
14. Bridgewater Interiors