INTRODUCTION

Scooters have played an important part in mobilizing India. Be it geared scooters in 1980s-early 2000s or the gearless one’s post 2005 or now in 2019-the shared scooters. India is the biggest ICE(Internal combustion engine) powered two-wheeler market globally, selling ~20 Million units in 2018 and ~35% of them are gearless scooters.

 

 

WHAT PROBLEM(s) ARE THEY TRYING TO SOLVE?

India, despite being the world`s biggest two-wheeler market, is still an underpenetrated market, at ~125 two-wheelers per 1,000 inhabitants. The ownership ratio also varies per region and there are migrant workers/college students, who relocate for study/work opportunities in tier-1 cities for short/medium term and are hesitant to own a vehicle due to various reasons.

This set of users either use public transport or on-demand taxi for daily commute and shared scooters cost less than an on-demand taxi and sometimes even less than public transport as detailed below.

 

 

RIDE CHARGES COMPARISON OF SCOOTER SHARING OPERATORS IN INDIA FOR A 5KM RIDE

Sl noOperatorUnlock charges INR($)Price per km

INR($)

Time charges per Minute INR($)Estimated charges for a 5km ride INR($)Savings when compared to a budget on-demand taxi*

INR($)

1BounceNo charges5(0.07)0.5(0.007)28(0.4)52(0.75)
2Vogo10(0.15)3.8(0.05).06(0.001)31(0.45)50(0.72)
3Zypp3(0.05)No charges2(0.03)43(0.6)37(0.53)

$1= 70 INR                                                                               Source: Official apps ride cost estimator

  *Considering a 5km budget ride in an on-demand taxi costs INR 85($1.2)

 

POSSIBLE EXPANSION IN OTHER TIER-1/2 CITIES?

As we have observed after multiple studies on bike and scooter sharing market worldwide that some of the key factors for sharing economy expansion are 1. High population density 2. Resistance to personal asset ownership 3. High smartphone penetration.In India, all the three factors hold good for 8 tier-1 cities and a few tier-2 cities but definitely not in tier-3 cities which are more than 100 in number.

 

Our other Bike and Scooter sharing reports

E-Scooter Sharing Market in US and Europe

Bike sharing Market in US and Europe

Scooter Sharing Market in Asia

Global Micromobility Market

 

 

 

COMPETITIVE LANDSCAPE

As of August 2019, the scooter sharing market in India is dominated by two startups i.e. Bounce (owned by Wicked ride adventure) and Vogo. Both have been competing relentlessly in the IT city of India- Bangalore.

The difference lies in their sharing model. Vogo is a station-based sharing marketplace whereas Bounce has a station less/dock-less model.

Both models have their own advantages/disadvantages, where station-based rentals assure better fleet management and safety, consumers are also tempted towards floating scooter share where they can get on/off their ride anywhere, adding to convenience and flexibility. But, dockless sharing has resulted in theft, vandalism and higher maintenance costs not just in India but across the globe. Read our scoter sharing report to know more about it.

 

FUNDING TIMELINE

Funding raised by Bounce and Vogo timeline, also includes month and year

 

COMPANY PROFILES
  1. Vogo Automotive Pvt Limited
  2. Bounce rental(Wicked Ride Adventure Services Private Limited)
  3. Zypp(Mobycy)
  4. Zoom car India Pvt Limited

 

 

THIS REPORT WILL ANSWER THE FOLLOWING QUESTIONS
  1. Market Size and Forecast for 2019-2025
  2. The path to profitability for operators
  3. Who are the users and why do they choose scooter sharing over other commuting options?
  4. The difference in cost borne by a user in a month while commuting on a shared scooter v/s a monthly rental scooter?
  5. User acquisition cost,Scooter repairing and maintenance cost of operators
  6. Potential for Electric scooter deployment and growth
  7. Is there a potential opportunity for electric kick scooter sharing market in India?
  8. Opportunity for IOT sensor, GPS tracker , fleet management,scooter manufacturers and software vendors in this market
  9. Risks in the scooter sharing market in India 
  10. Details on investors

 

1Market Segmentation3
2Executive Summary5-6
3Introduction7
4Bike and scooter sharing fleet in India8
5Legislations impacting scooter sharing in India9-10
6Comparison between bike sharing and scooter sharing business model11-12
7Top purposes served by scooter sharing in India13
8About scooter sharing users in India14-15
9Scooter sharing growth in number of cities 2018-H1 201916-17
10Cash flow and burn rate of scooter sharing start-ups19
11Opportunities and risks with the sharing business model20
12Market Size, Dynamics and Forecast, by Sharing type21-30
13Market split by major Indian cities31-32
14Market Size, Dynamics and Forecast, by Scooter type33-45
15Competitive Landscape46-48
16Funding raised by scooter sharing operators49
17Company Profiles53-70
18Unmet needs and Market Opportunity for suppliers71-72
19Conclusion73-75
20Appendix76-80
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