AUTOMOTIVE SEATS MARKET

KEY FINDINGS

1. The seat dollar content per car continues on an increasing trend as more buyers opt for higher trims of pickups in US and SUVs in China. Europe continues to grow at a moderate level 
2. Power adjusted seats including lumbar support have the highest penetration in US, followed by Europe and now China is catching up quickly. Continued growth in compact and Mid-size SUVs is the biggest growth driver
3. In terms of Driver’s seat degrees of movement US was the only region with higher penetration of 8-way and 10-way adjustments. Japan, India, Indonesia markets were dominated by 6-way adjustable driver seats
4. Massage seats are still a niche but due to growth in Premium MPV market in US, China, Japan and India, further growth is expected
5. Leather/Artificial leather trimmed seats are in higher demand in US, but in EU fabric upholstered seat have higher fitment rate
6. As expected in colder regions such as US, Europe, Japan and even in China the heated seats saw considerable penetration. However, the ventilated seats were a rather common feature in US alone 
7. US is the leader in the adoption of ventilated seats. More than 50% of the cars sold in 2020 were equipped with driver heated seats. This was followed by Japan which had ~46% penetration in the segment.
8. The climate-controlled seats, even the ventilated ones remained were pretty niche feature in India, Indonesia and Latin America markets 
9. Rear seat (2ndrow) split in most of the countries was 60:40 ratio split. In Japan where the MPV dominates the market the 3rdrow seat seats in the region was mostly 50:50 split
10. Among Top selling OEMs Ford vehicles have the highest percentage of cars equipped with power adjustable driver seats. Japanese automaker Honda occupies the 2ndplace.
11. Ford and VW group were the leaders in the adoption of ventilated driver seats.
12. The global automotive seat market is and will remain consolidated with less than 10 players accounting for more 68% share of global market
13. The vehicles produced by General Motors are now equipped with automatic seat heating options that will adapt to the heating control in accordance with the temperature of the vehicle’s interior environment. 
14. In September 2021, Faurecia, announced partnership with the Swedish steel maker SSAB to develop a fossil-free high strength steel to be incorporated in the seating business.
15. Leah corporation has announced partnership with Gentherm Incorporation for the purposes of research and development for the development of thermal systems for seats. The partnership will develop a modular as well as integrated heating and cooling system to be incorporated in the company’s Intu seating systems.
16. Toyota Boshoku Corporation has developed a drowsiness suppression seat system that detects signs of drowsiness and prevents dozing by leveraging the company’s strength in the physiological data based technologies that control five of the human senses.
17. Magna, recently launched its reconfigurable seating technology which is specifically designed for autonomous vehicles. 

INTRODUCTION

The primary function of the seating system is to accommodate and provide comfort for the passengers. With the increase in demand by customers for more comfort and luxury OEMs and tier 1 manufacturers are striving hard to meet the requirements of the customers. Seating system also plays a crucial role in the safety of the passengers. Airbags are incorporated within the seats and this demands for smooth seat function.

To know more about Global Electric Vehicle Seats Market, read our report

AUTOMOTIVE SEATS MARKETSEGMENTATION

Automotive Seats Market Segmentation By Position

• Front Seating
• Rear Seating

Automotive Seats Market Segmentation By OEM

• VW Group
• Ford
• FCA
• GM
• Toyota
• BMW
• Daimler
• Chinese OEMs
• Indian OEMs
• Honda
• Hyundai-KIA
• Other OEMs

Automotive Seats Market Segmentation By Upholstery

• Fabric
• Leather

Automotive Seats Market Segmentation By Vehicle

• Passenger Cars
• Commercial Vehicles

Automotive Seats Market Segmentation By Geography

• US
• Europe
• China
• Japan
• India
• Indonesia
• Latin America
• ROW

US AUTOMOTIVE SEATS MARKET

The US automotive market is dominated by pickup trucks and commercial vehicles and also the luxury car market is one of the largest in the world.

Many top selling US cars have climate-controlled seats to keep the passengers warm in extreme cold conditions. The rear heated seats come as an option in these cars. As of May 2020, 8-way driver powered seats are a standard fitment on at least 44% of new vehicles sold in the country. US had the highest penetration for 10 & 12 way adjustable driver seats than any other region.

Leather trimmed upholstery is very popular among pickup truck buyers and offered as standard on at-least as an option on 50% of all trims. The installation rate of Heated seats was 53% in 2019 in the pickup truck segment and it continues to gain further momentum in Jan-May 2020 as well. Dual tone upholstery is also more common on pickups than SUVs/crossovers in US.

Top seat manufacturers are Lear and Adient Group supplying major OEMs all over the world. Lear Corporation supplies its seating products to all high volume GM platforms like Chevrolet Tahoe, GMC Yukon, Cadillac Escalade etc. 

In cold regions such as North America, the demand for heated seats has increased. These seating systems have a heating function which is placed inside the cushion to warm the seat and provide comfort to the passenger in winter.

The vehicles produced by General Motors are now equipped with automatic heating options that will adapt to the heating control in accordance with the temperature of the vehicle’s interior environment. The demand for such thermal seating systems incorporated in luxury high-end vehicles have stimulated the growth of this market.

The ventilated and heated seats penetration among top sellers was the highest compared to any other market. These features were equipped in most of the variants in SUVs and were less popular in Pick-up trucks. The climate controlled seats for the 2ndrow was common in SUVs and was found in few of the variants of pick-up trucks but was not to be seen in top selling sedans.

Additional features such as driver seat memory function penetration was also the highest in US.

EUROPE AUTOMOTIVE SEATS MARKET

Customers’ preference for luxury cars has led to rapid increase in the seating market in Europe. Almost all vehicles sold in Europe have a standard seat side airbag, which is the reason why the average B-2-B prices per seat are higher.

Three out of top 10 best-selling vehicles in EU like Ford Fiesta, VW Polo and Renault Clio do not get a Power adjusted driver seat on any trims.

Among Premium OEMs, Mercedes has the highest fitment volume of Memory seats worldwide. The lumbar support feature is also more prominent on premium cars and less than 23% fitment in mass segment cars in 2019.

The presence of budget models among top sellers influenced the upholstery in European cars as most of these models had only fabric covering. 

In the climate-controlled seats features, although it had very few models with ventilated driver seats, ~45% of the top sellers were equipped with heated seats. 

Although only 6-7 models among the top 30 had massage seats option Europe turned out to have the highest percentage of driver massage seats. Almost all of the Peugeot vehicles had this feature at least as an optional feature. 

Europe is home for large seat manufacturers and plants all over Europe. All top selling higher segment cars come with heated front seats and optional heated rear seats.  Faurecia, Recaro and Grammer Group are renowned seat manufacturers in the region.

CHINA AUTOMOTIVE SEATS MARKET

China is the single biggest country in seat production for cars. The low tariffs for raw materials have drawn many seat manufacturers to set up a plant in China. This has led to rapid growth in the Chinese market.

The demand for leather seats is increasing in China due to increased sales of high-end luxury vehicles. The customers choose more personalised designs and systems for luxury cars for greater comfort and appeal. As the country is the leading manufacturer of electric vehicles in the world, the higher interest for seats with ventilation is estimated to increase during this period.

The increase in sales of premium cars(~2 Million units per annum) has further propelled the seating market in China. Many low cost cars from domestic manufacturers have powered seats on Mid and high variants. Haval H6, the top selling SUV in China comes with front powered seats as standard.

Although most of its top 10 models had manual adjustable seat, the mid range cars especially overseas models in the top sellers was equipped with powered driver seat. As the final penetration of powered seats among top 50 sellers was close to 45%.

In terms of degrees of movement, 4 way and 6-way driver seats were mostly found in the top sellers. SUVs accounted for the majority of the 6-way adjustable seats.

The driver seat memory features were mostly found in the Japanese and German make cars and except for Geely it was not found in any of the Chinese cars among top sellers.

China had the highest penetration for leather upholster

y compared to any other region. 

INDIA AUTOMOTIVE SEATS MARKET

Bharat seats Ltd (owned by Maruti Suzuki) is a dominant supplier to the market leader of Passenger cars in India- Maruti Suzuki. Almost all seats supplied to Maruti Suzuki have manual adjust feature and no climate control content.

Since Maruti occupied more than 50% of the market volume of the top 30 cars, the seats market was driven by Maruti Suzuki models. The absence of powered, leather and multi way adjustable seats in most of these models meant average dollar content was one of the lowest for any major market.

The average seating content per passenger vehicle in India is less than ~$120-$150, far lesser than European, American or even Chinese average.

Powered seats are still a novelty feature in India, only D segment and above vehicles like Mahindra XUV 500, MG Hector etc get it. Among top sellers Toyota Innova, Kia’s Seltos and Sonet are the only few models with powered seat option.

4-way and 6-way adjustable driver seats occupies almost entire market in top 30 cars segment. In upholstery only 2 of the top 10 models were equipped with leather seat covers as rest of them had mostly fabric and vinyl upholstery.

Features such as driver seat memory function and massage seats were strictly limited to premium segment cars and had no place in the top sellers segment.

AUTOMOTIVE SEATS MARKETSIZE AND FORECAST

Seating system in an automobile constitutes the majority of weight. Thus to increase the fuel efficiency steps are taken towards making lighter seating systems. The production of lighter seating systems is expected to boost the seating market worldwide.

To know more about Global Automotive Seat Actuators Market, read our report

The Ventilated seats are extensively used in Electric cars. The rise in Electric cars numbers will boost the seating production and sales but due to COVID-19, we expect the EV market in 2020 to decline by ~25% YOY.

There has been a surge in sales of SUVs and MPVs around the world. Since the numbers of seats in these segments are more, the sales of SUVs are expected to increase the seating market appreciably.

To know more about Global Climate Controlled Seats Market, read our report

The car sales of luxury car brands such as Mercedes-Benz, BMW and Audi have propelled the seat market. The below table shows the sales of luxury car brands over the past 5 years.

The Global Automotive Seats market size is estimated at $XX Billion in 2022, growing at –% CAGR till 2030.

AUTOMOTIVE SEATS MARKET MARKET DYNAMICS

RECENT TRENDS IN AUTOMOTIVE SEATS MARKET

The pervasive trend of interior personalization in automobiles is expected to drivedemand for automotive seatswith different cover material such as synthetic leather, fabric, and genuine leather while technological advancements are allowing consumers to choose from seats offering functionalities such as powered controls, heating or a combination of both.

Rising demand for climate-controlled seat technology and a jump in the demand for lightweight seat frames are two more reasons propelling the market.To learn more about the Automotive Seating Trends. Read our article Automotive Seating Trends – 2021

AUTOMOTIVE SEATS MARKET RECENT PARTNERSHIPS

• In September 2021, Faurecia, announced partnership with the Swedish steel maker SSAB to develop a fossil-free high strength steel to be incorporated in the seating business. The partnership will make the company first automotive component manufacturer to supply fossil-free steel and mark a milestone in the 
• In June 2021, Toyota Boshoku entered into a global agreement with Teruo Suzuki and AUNDE Achter and Ebels GmbH to develop business alliance and enhance their competitive landscape in the market of interior materials for transportation vehicles.
• In April 2021, Grammer AG established a JV with FAW. Grammer will produce truck seats that will be installed in many of the FAW Group's trucks. 
• In March 2021, Brose Group and Volkswagen entered into a joint venture to develop and manufacture seats, seat structures and components along with vehicle interior solutions.
• Toyota Boshoku announced a memorandum of understanding (MoU) with Toyo Seats as well as Delta Kogyo to form a joint venture for the production of automotive seats in the US market. The partnership is aiming to acquire an order from Mazda Toyota which will begin production of the vehicles by the end of the year 2021.
• Magna, an automotive seats manufacturer based in Canada, recently launched its reconfigurable seating technology which is specifically designed for autonomous vehicles. The company has launched three different seating systems for autonomous ride sharing, long road trips and car sharing. The development is a huge boost towards the development of automotive seating systems for autonomous vehicles.
• Leah corporation has announced partnership with Gentherm Incorporation for the purposes of research and development for the development of thermal systems for seats. The partnership will develop a modular as well as integrated heating and cooling system to be incorporated in the company’s Intu seating systems.
• The company Faurecia has announced the opening of a center for research and development which will focus especially on automotive seating arrangements with investments of over $14 million with the production of advanced electromechanical parts to be incorporated in seating systems such as electric backrests and adjusters.
• In 2020, Adient announced an agreement which dictates the selling of the automotive fabrics manufacturing department with the lamination department to Sage automotive interiors which is an Asahi Kasei company for worth of $175 million. 
• In 2020, Toyota Boshoku Corporation announced the launch of a new seat with comfortable and convenient functions like the Driver’s easy return to seat function. It will first be incorporated in the Toyota Yaris to be sold in Japan.
• Minda Industries has approved the merger of Harita seating systems with itself. Minda holds 51% stake in the merger.
• Global leader Adient announced launch of JV with Arvind Group for manufacturing and selling of automotive fabrics in India.
• Grammer and AllyGrow Technologies from India have announced a JV to develop a world-class technology in the automotive and commercial vehicle industry.
• Adient has invested in opening a largest prototyping and testing facility in Pune, India.
• Faurecia has partnered with ZF, to develop AVS (Advanced Versatile Structure) for future autonomous vehicles
• Yanfeng Automotive Interiors has acquired a 30% stake from Adient Plc in the existing joint venture.

AUTOMOTIVE SEATS MARKETRECENT ACQUISITION

In the Automotive Seats Market, Toyota Boshoku will be acquiring a position in the Shiroki’s sales contract(transfer of Shiroki's Nagoya Plant)for the automotive seat frame mechanism parts for Suzuki Motor Corporation, Daihatsu Motor Co.Ltd and Mazda Motor Corporation.

Leading firms are joining forces to research and develop unique and original automobile seating solutions as the automotive seats market becomes more focused on innovation. Lear Corporation established a cooperation with Gentherm Inc. for research and development of thermal seating solutions, following a similar trend.

AUTOMOTIVE SEATS MARKETRECENT LAUNCH

Porsche has unveiled a revolutionary 3D printed bucket seat that can be customised to fit the needs of individual drivers, making them more comfortable while also lowering their lap times. Three stiffness levels are available on Porsche's new 3D printed seat. Porsche's new 3D printed seating is designed similarly to the company's existing bucket seats, with a sandwich-like composition.

Although the seating's exterior is composed of non-slip Race-Tex, its window-like panels also display full-color sections of its 3D printed lattice-shaped interiors, giving it an obviously additive created feel. This central piece is also adjustable, allowing clients to choose between hard, medium, and soft firmness settings for their seat.

Two brand-new performance seats from Recaro Automotive Seating have been introduced to suit these special requirements. 

The new Recaro Cross Sportster ORV was designed with off-road vehicle requirements in mind. Excellent shoulder and torso support is provided by its snug, supportive seat structure and side bolsters. They enclose the body like a second skin and stabilise it against lateral stresses.

It is ideal for a ride across hedges or ditches because to its very effective vibration dampening foam and the especially durable cover materials. Access is made simple by the low side bolsters and flat seat cushion. Recaro-level seating comfort and sporty performance are provided by the integrated headrest, backrest adjustment and release, and integrated sidemount for length adjustment.

The new Recaro Pro Racer SPG XL ORV meets the needs of off-road racing vehicles. It is ergonomically created to offer exceptional back and neck support and protection from all the forces of a dirt track.

When pushing off-road race cars to the limit, the specially designed head surrounding for better visibility, the friction grip surface around the shoulders, and the highly effective energy-absorbing cushion foam are crucial. The seat can be used with 4-, 5-, or 6-point belts as well as HANS systems. Its especially durable cover materials are resistant to wear and the elements.

The FORVIA group firm and automotive supplier Faurecia is introducing a novel method for creating car seats. As a value-added alternative to the standard seat of today, this new approach to seating design significantly reduces the number of components used in a regular seat from approximately 120 components to 10 modules that can be assembled in a wide variety of configurations close to the car manufacturer.

The modules' simple assembly and disassembly make it possible to replace worn-out components and add new features to the seat as needed over the course of its useful life. This increases longevity and makes it easier to recycle the component parts.

The babyark convertible car seat has been released, according to babyark, a digital startup rethinking kid safety. The car seat pioneers a comprehensive approach to safety, emphasising both the components it is built of and the technology it incorporates.

The babyark energy absorption technology is made of anti-crash materials and is centred around a high-strength steel SafeCoil shock-absorbing system that gradually reduces the forward momentum of the seat in the event of a collision.

The babyark portfolio of safety technologies is completed with carbon fibre and D3O, the most technologically advanced impact absorption polymer ever tested in harsh military situations. It makes use of IoT technology to give carers constant real-time updates on the security of young passengers. 

ADVANCED SAFETY FEATURES

Airbags: Airbags are inflatable safety features that quickly inflate during a collision to cushion and save passengers. They can occasionally be found in the back seats as well as the front dashboard and side panels. Frontal, side, curtain, and knee airbags are examples of common airbag designs.

One of the most crucial safety measures in a car is the seatbelt. They help keep passengers in their seats during collisions and keep them from being flung forward or ejected. In order to maximize their effectiveness, modern seatbelt systems frequently include components like force limiters and pre-tensioners.

The Anti-lock Braking System (ABS) keeps the wheels from locking up when applying heavy braking, enabling the driver to keep control of the steering.

Electronic Stability Control (ESC) is a system that monitors and lessens skidding or loss of control in order to increase vehicle stability.In cases like oversteering or understeering, it uses individual wheel brakes and engine torque control to aid the driver in maintaining control.Particularly on slick conditions,

 the traction control system (TCS) helps reduce wheel spin and traction loss.In order to preserve traction and increase vehicle stability, it either lowers engine power or applies brakes to particular wheels.

Adaptive Cruise Control (ACC): ACC automatically modifies the vehicle's speed to maintain a safe distance from the car in front using radar or camera technologies.Driver weariness and the danger of rear-end crashes can both be decreased.

Lane Departure Warning and Lane Keep Assist: LDW warns the driver if the car veers out of its lane inadvertently, while LKA helps the driver steer the car back into its lane.These safety elements aid in reducing accidents brought on by lane deviation or fatigued driving. 

Automatic emergency braking with forward collision warning (FCW): FCW employs sensors to identify probable collisions and warns the driver to avoid them.AEB goes one step further by automatically deploying the brakes in the event of an impending collision and the failure of the driver to act.These characteristics are intended to lessen or prevent frontal crashes.

Rear Cross Traffic Alert and Blind Spot Monitoring: BSM uses sensors to find vehicles in the driver's blind areas and issues visual or auditory alerts.Reversing through a parking lot or crowded location is made safer with RCTA, which alerts the driver of oncoming vehicles.

Backup cameras and parking sensors give the driver a rearview image to help them as they're backing up,increasing visibility and lowering the possibility of accidents. Radar or ultrasonic technology is used by parking sensors to identify obstructions and send out proximity alerts to help with parking maneuvers.

AUTOMOTIVE SEATS MARKETCOMPETITIVE LANDSCAPE

Lear, Adient and Toyota Boshoku 3 major players account for approximately 1/3rdof the market. Lear has been the leading supplier for premium car manufacturers. 

Some of the recent developments by the major manufacturers are given below:

• Toyota Boshoku Corporation has developed a partition which can be retrofitted with the driver’s seat of the vehicle to be used as a splash shield in the passenger cabin. The development will be incorporated full-scale in the experiments with 50 commercial taxis by the end of this year.
• Toyota Boshoku Corporation has developed a drowsiness suppression seat system that detects signs of drowsiness and prevents dozing by leveraging the company’s strength in the physiological data based technologies that control five of the human senses.
• Faurecia has announced a deal to offer seats for 6 million vehicles from the BMW group. The deal will provide seating systems for seven models of the group with frames, covers as well as foams.
• Adient will provide the company’s AI 18 interior concept system for electric, urban and autonomous vehicles from level 3-4. The seating system is flexible to be adapted according to needs of different customers particularly for mobility alternatives like vehicle sharing.

Toyota Boshoku Corporation recently released the financial results for the second quarter of the year 2021 with revenue worth $3.2 billion which was a whopping 67% increase from the same quarter of the year 2020 that reported revenue worth $1.9 billion.

The company Lear released the financial report for the second quarter of the year 2021 with sales worth $4.8 billion which was a whopping 95% increase from the results of the same quarter for the year 2020 with $2.4 billion, the net income of the company was $175 million.

The company Adient reported the financial results for the third quarter of the year 2021 with net sales of $3,242 million which was a significant increase from the sales of the last year 2020 that recorded $1,626 million for the same quarter.

US seating manufacturers like Lear, Adient, Bridgewater Interiors are the leading manufacturers in the US region. Magna International from Canada has been a pioneer in manufacturing seating systems completely whether its foam and trim, the structure or the seats.

US based Gentherm is the leading supplier of sub-components of Climate controlled seats, used on a variety of American and European OEMs.

Adient’s FY ended in September 2020 with ~24% drop in sales compared to 2019.

Adient Yanfeng Joint venture formed in 2013, produces Seating sub-components like recliners, track, height adjusters. Another US based company Leggit & Platt is a leading manufacturer of Seat actuators used on a variety of powered seats.However, in the year 2020, Adient made changes to the existing joint venture with the company selling 30% ownership stake in the YFAI to Yanfeng for an amount worth $379 million. The companies have also extended their partnership terms to the year 2038.

In 2020, sales for Lear Corporation dropped by ~14% mostly due to a 20% drop in vehicle production in North America. 

In Europe, Faurecia, Recaro and Grammer from Germany are the leaders in seat making. Grammer is known for seat manufacturing for commercial vehicles and public transport. They are also manufacturing headrests for the passenger cars. Faurecia, French leading automotive part supplier, has been developing seat structures for passenger cars.

There is absolutely no doubt that COVID-19 is going to hurt the Revenues of all seating suppliers. There will also be supply chain issues and a hit on Bottom line to all as long as ” Premium Freight” is used to fill gaps created by long term established supply-chain.

Fehrer Group from Germany has been manufacturing the seat pads made of PU (Polyurethane) foam and are leading suppliers of foam to major OEMs. Brose Fahrzeugteile GmbH has been developing the latest seating structures and components of powered seats.

Japanese manufacturers like Toyota Boshoku and TS Tech have been players in this market from the Asia region. Toyota Boshoku products are extensively used in Lexus and Toyota cars. TS Tech products range from 2 wheeler vehicles to cars supplying to leading OEMs in Japan.

In India Harita Seating and Bharat Seats are the leading seat makers. Harita seating has been involved in commercial vehicles and public transport seats. 

Just like Toyota Boshoku concentrated on Toyota range of vehicles, South Korean Automobile giant Hyundai’s subsidiary “Hyundai Transys” is aligned with Hyundai, Kia and Genesis brands.

With an investment of over USD 14 million, Faurecia announced the construction of a research and development facility dedicated to automobile seats, which will focus on the production of sophisticated electromechanical parts for seating systems such as backrest adjusters and electric backrests.

COVID-19 IMPACT ONAUTOMOTIVE SEATS MARKET

The automotive market was projected to grow at a higher rate in the year 2020-2023, however due to the COVID-19 pandemic, the growth was hindered. The manufacturing and production units across the globe were closed which resulted in the sales and production of vehicles and automotive components taking a hit. The growth of the automotive seat market is directly proportional to the growth in the automotive sector. 

The major hit for the automotive industry is due to the shortage of semiconductor components and chips. The shortage was created mainly due to the lockdown in China and Taiwan. The industry is now trying to recover the market but due to the excessive backlog, the shortage is affecting the automotive industry the most.

Many OEMs including BMW, Audi and Tesla have announced the delay in the launch of new models and delivery of existing orders due to component shortage. Some companies have started to use analog meters and devices from the old models to be incorporated in their vehicles.

Production units have started to operate with less capacity as lockdowns and regulations are now decreased with pandemic protocols which do not permit the units to work with 100% workforce. For instance, China, which accounts for the highest passenger vehicle production, has resumed its operations with almost all the automotive component manufacturing companies starting production. 

The COVID-19 pandemic hampered the expansion of the car seat market, as the virus was contained by constant lockdowns and travel restrictions around the world. Furthermore, the market's supply chain was harmed as manufacturing plants were shut down. Furthermore, as compared to standard seats, the high costs of modular and sophisticated seats may stifle the expansion of the automobile seat market.

M&A IN AUTOMOTIVE SEATING MARKET

Toyota Bashoku has acquired the mechanical seating chassis department of the companies Aisin Seiki and Shiroki which will now develop an integrated development system to offer improved seats continuously.

In September 2020, Magna signed an agreement to acquire majority ownership of Honglizhixin (HLZX), a leading seat supplier to Chinese automakers.

Of late, there has been just one transaction in the Auto seating market and that is the sell-off by by US major Adient of its RECARO (Premium Seating) to Raven Acquisitions LLC completed on 1st Jan 2020. It must be noted that Adient has a strong presence in the EV market in Europe and is also one of the suppliers to Tesla Model 3 seating, which is the world` biggest success story in terms of EV sales.

AUTOMOTIVE SEATS MARKETRECENT PRODUCT DEVELOPMENT AND INNOVATION

Through its cutting-edge design and electric power, the Heuliez GXE stands as a significant contribution to the continuous evolution of public transportation networks. The GXE is a representative of the renowned French bus company Heuliez Bus' dedication to sustainable mobility solutions, which aim to reduce the negative effects of urban transportation on noise and air quality.

An electric bus called the Heuliez GXE was created to handle the difficult obstacles found in metropolitan settings while providing effective and environmentally responsible transit services. It has an aerodynamically efficient exterior with a sleek and contemporary design.

By lowering air resistance, this design not only improves the bus's aesthetic appeal but also helps cut down on energy use. The Heuliez GXE's cutting-edge electric propulsion system is the engine that powers the vehicle.

With lithium-ion batteries as its power source, this technology allows the bus to run silently and with no tailpipe emissions, resolving two major problems with current diesel buses: noise pollution and deteriorating air quality.

Absence of exhaust emissions improves the quality of the air in cities and fosters a better environment for people who live there. The electric drivetrain of the GXE also provides a rapid and smooth acceleration, boosting rider comfort in general.

The absence of engine vibrations and a drop in cabin noise levels provide a calm environment, making the daily commute a more enjoyable travel. Smart energy management systems that optimize battery recharging and consumption are installed in the electric bus.

This increases the economic viability of electric public transportation options while simultaneously extending the vehicle's range and lowering overall energy consumption. The Heuliez GXE also highlights the improvements in charging infrastructure technology.

The GXE is designed to effortlessly blend into current urban environments and offers a variety of charging options, including fast charging, overnight depot charging, and opportunity charging at stops. The successful integration of electric buses into various transit networks depends on their versatility.

With its electric-powered architecture, the Heuliez GXE marks a crucial leap in urban mobility, tackling the urgent problems of pollution and sustainability. The GXE represents innovation and was created by renowned French company Heuliez Bus with the goal of revolutionizing public transportation while minimizing environmental effects.

The Heuliez GXE is an emission-free electric bus designed specifically for urban environments. Its modern appearance enhances aerodynamics to reduce energy consumption while fusing beauty and functionality.

This design strategy enhances overall efficiency while also enhancing the modernism of the vehicle. Modern lithium-ion batteries provide the GXE its silent, emission-free functioning. This quiet helps to improve air quality, which is important for urban areas dealing with pollution-related health issues. It also minimizes noise pollution. Beyond its environmental benefits, the GXE places a high priority on passenger comfort.

It distinguishes itself from conventional buses with their vibrations and engine noise thanks to the smooth acceleration and quiet ride provided by the electric powertrain. The Heuliez GXE's advanced energy management system optimizes battery use and regeneration, significantly extending its range and reducing energy consumption.

This efficiency improves the bus's operational viability while also supporting more general sustainability objectives. Flexible charging choices highlight the GXE's easy connection with current urban infrastructure, from rapid charging to overnight depot solutions.

AUTOMOTIVE SEATS MARKETNEW PRODUCT LAUNCH

Uber launched new initiatives including automotive seats. With ambitions to shortly expand to other locations, the pilot will debut in New York City and Los Angeles.

In order to avoid having to bring their own car seat when travelling, parents and carers may now schedule an Uber journey that includes a Nuna RAVA car seat.  They're excited to work with Nuna to give Uber users a simple method to transport their kids throughout the city.

Nuna is the best company to work with to develop this product because they are a leader in the market and because the RAVA is a convertible and simple to install car seat. Nuna's products will now be accessible to some Uber users in specific cities.

They are superheroes of the present era, burdened with more duties than anyone ought to bear. At Nuna, they are aware of this and work to develop solutions that will enable mothers, parents, and carers the freedom to live their lives as they like and take one less concern off their shoulders.

To deliver Nuna RAVA car seats to all of the Uber partners, they have assiduously worked with Uber. In line with Nuna's goal to provide secure automobile journeys that make adjusting to parenthood with a newborn much simpler, they have partnered with Uber.Riders only need to enter their pick-up and drop-off locations, choose the Car Seat option, and confirm their ride in order to book an Uber ride with a Nuna RAVA car seat.

Developed for the future, Maxi-Cosi has unveiled a new ecological automotive seat. A revolutionary new material called Eco Care, which is composed entirely of recycled fabric manufactured from plastic (PET) bottles, is featured in the recently released Mica Pro Eco car seat, which is the industry standard for safety and comfort from Maxi-Cosi.

The Mica Pro Eco is the first sustainable car seat of its kind and is constructed to the highest i-Size safety standards. It blends best-in-class comfort with textiles with an eye towards the future.

Future automobile seats will look like this. They are the most reputable and trustworthy car seat manufacturer in all of Europe because of their commitment to comfort and safety.

 It developed novel and highly innovative due to their dedication to sustainability and a desire to provide children with the finest start in life.Maxi-Cosi is committed to creating environmentally friendly products that contribute to environmental protection. Eco Care fabric is composed entirely of recycled plastics and is soft, breathable, and delivers best-in-class comfort.

For young families, sustainability is a crucial factor when selecting a product. The Mica Pro Eco is the first Maxi-Cosi child safety seat to be introduced under the Eco Care brand.

THISAUTOMOTIVE SEATS MARKETREPORT WILL ANSWER FOLLOWING QUESTIONS

1. Automotive Seats Market size and Forecast, ( Volume and value)
2. Average B-2-B price per region,OEM
3. Installation rate of powered seats by major OEMs and region
4. Details on seat actuator, thermal management suppliers
5. COVID-19 impact on Automotive seats market worldwide
6. OE-supplier alignment in all major markets and market share of leading vendors