BRAZIL MEDICAL DEVICES MARKET

KEY FINDINGS

• Brazil is the largest healthcare market in Latin America and spends 9.47% of its GDP on healthcare.

• In Brazil, the healthcare market is price-driven, with products that are manufactured in-country having a distinct price advantage.

• In 2022, Brazil reduced imports of medical devices by 7.3%.

• Major Exporting countries to Brazil are the USA, China, Japan, Germany, Mexico, Australia, Sweden, Ireland, France and others. Major local production happens in Sao Paulo and Rio de Janeiro located in South east region.

• The United States represents 19.1% of imported medical devices in Brazil, followed by China with 14%, and Germany with 12%. Brazil is the 14th largest market for U.S. medical devices and second in Latin America, after Mexico. 

• U.S. companies can be competitive in the Brazilian market when offering high quality, innovative, and cost-competitive products.

• It is safe to say that this market of medical devices is growing at a fast pace in the emerging nations when compared to developed countries. The increasing prevalence of chronic diseases seems to be the key driver of the medical devices market.

• Medical devices in Brazil are regulated by the National Health Surveillance Agency (ANVISA),as well as the National Institute of Metrology Standardization and Industrial Quality (INMETRO).

• According to the Brazilian Federation of Hospitals (FBH) and the National Confederation of Health (CNSaúde), of Brazil’s 7,191 hospitals, 62% are private. 

• Brazil’s Unified Healthcare System (SUS) is the sole provider of health services to approximately 72% of the population, according to the Brazilian Institute of Geography and Statistics (IBGE).

• Market players are actively investing in research and development of advanced and easy-to-use medical equipment such as specialized beds, person-lifting and transferring equipment, and toileting aids for the treatment of chronic diseases.

• The prevalence of chronic diseases such as diabetes, cardiovascular diseases, and cancer is rising in Brazil. This is driving the demand for medical devices for diagnosis, treatment, and monitoring of these conditions.

• Trends in the Brazilian medical devices market include a shift toward more advanced and sophisticated technologies, increased focus on healthcare digitization, and a growing emphasis on minimally invasive procedures.

• Devices whose use is directly tied to patient wellbeing, such as Orthopedics equipment, Artificial teeth, Artificial joints, Heart valves, Hearing aids, and Pacemakers continued to witness pent-up demand (in number of units), albeit being imported from lower cost countries and at lower costs.

BRAZIL MEDICAL DEVICES MARKET OVERVIEW

The devices’ high cost which includes a comparatively higher acquisition cost, and subsequent maintenance costs, leads to an overall increased device cost and ownership. Some of the advanced healthcare devices are associated with various other components such as chips, batteries, sensors, and some other accessories which require periodic replacement.

Electrical medical devices and some non-electrical medical devices can be registered at ANVISA, they must successfully achieve INMETRO certification through an INMETRO accredited certification body. A factory inspection prior to INMETRO certification is also required. In order to maintain the INMETRO certification, annual factory inspections have to be carried out.

The medical device manufacturing companies in Brazil are largely focusing on high end technology driven products. Moreover, with the prevalence of lifestyle diseases such as diabetes, stroke and chronic diseases such as HIV, Tuberculosis, the hospitals and specialized clinics require advanced and priority medical devices. 

The demand of medical devices is growing majorly in the cities of Southeast region such as Sao Paulo and Rio de Janeiro largely due to the strong infrastructure support for the installation and accessibility of these medical devices.

The Brazilian medical segment is focused on areas that include technological innovations such as the practice of telemedicine, the application of artificial intelligence in diagnosis and the digitization of the patient’s health history.

The use of artificial intelligence is one of the major trends which have positively impacted the medical device industry of the country. World Bank study shows that the use of the application of Artificial Intelligence to the analysis of electronic medical records could save BRL 22 Bn by avoiding unnecessary repetition of tests and treatments in Brazil. 

Use of artificial intelligence improves turnaround time for patient testing and using predictive analytics on the basis of historical patient data can improve clinical outcome.

INTRODUCTION

Medical equipment is a device, instrument, apparatus, appliance, software, or material. It can be used as a combination or alone. Its intended action is not achieved by pharmacological, immunological, or metabolic means. By making this equipment, we give people longer, better, and healthier lives.

This equipment holds risk on using it. Therefore, every medical equipment is subdivided into hazard classes. Class I being the lowest risk such as tongue depressors, disposable gloves, and type III being the highest risk such as pacemakers, artificial heart valves. The general rule to classify the devices is the amount of testing that is required to establish safety and efficacy. The criteria for the classes can change from country to country.

All medical devices in classes III and IV (comparable to classes IIb and III in accordance with 93/42/EEC) are subjected to Brazilian GMP (BGMP) inspections carried out by ANVISA in two-year intervals. Alternatively, manufacturers can participate in the Medical Device Single Audit Program (MDSAP). For medical device registration at ANVISA, an audit report based on MDSAP would also be accepted.

Building on the clustering approach and identification of market specifics, the Brazilian healthcare industry represents an attractive market, with increasing potential, for medical device companies.

The Medical equipment market has been on the rise in Brazil for the past few years now and will only continue to do so. Technology is developing rapidly and has a positive influence on the medical market, helping the people in need. 

Brazil has Latin America’s biggest economy and the biggest market for medical devices. Only a minor portion of the Brazilian market is made up of imports. Domestic producers prioritize satisfying domestic demand, and as a result, exports are likewise infrequent.

BRAZIL MEDICAL DEVICES MARKET SIZE AND FORECAST

The Brazil Medical Devices Market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.

BRAZIL MEDICAL DEVICES MARKET TRENDS

Adoption of Minimally Invasive Procedures

Increased awareness of the benefits of minimally invasive procedures (MIPs) has driven their adoption across various specialties, including cardiology, orthopedics, and gynecology.MIPs offer shorter recovery times, reduced pain, and fewer complications compared to traditional open surgery.This trend has grown the demand for specialized medical devices designed for MIPs.

Increasing Focus on Digital Health and Telemedicine

Digital health solutions has gained traction in Brazil, offering improved access to healthcare for patients in underserved areas and remote locations.Telemedicine consultations, remote monitoring systems, and mobile health applications has increased the use for diagnosis, treatment, and patient management.This trend has grown the development and adoption of connected medical devices and data-driven healthcare solutions.

Rising Demand for Personalized Medicine

The increased understanding of individual genetic variations and disease predispositions has drove the adoption of personalized medicine in Brazil.This requires advanced diagnostic tools and targeted therapies for specific patient needs.The medical devices market is responding to this trend by developing innovative solutions for personalized medicine, including precision diagnostics and companion diagnostics.

Investments in Artificial Intelligence (AI)

AI is gained significant traction in the medical devices market, with applications in image analysis, diagnostics, robotic surgery, and drug discovery.AI-powered solutions are expected to improve diagnostic accuracy, personalize treatment plans, and enhance surgical precision.The adoption of AI in the medical devices market is still in its early stages, but it has the potential to revolutionize healthcare delivery in Brazil.

BRAZIL MEDICAL DEVICES MARKET NEW PRODUCT LAUNCH

Philips – Lumify AI-powered Ultrasound System: This portable ultrasound system utilizes AI algorithms to assist clinicians in image acquisition, analysis, and reporting. It offers improved diagnostic accuracy and workflow efficiency, particularly in resource-limited settings.

GE Healthcare – Allia IGS 750 Digital X-ray System: This digital X-ray system provides advanced imaging capabilities with a lower radiation dose compared to traditional systems. It also features AI-powered tools for image optimization and automated reporting.

Siemens Healthineers – Atellica CH 930 Immunoassay Analyzer: This high-throughput immunoassay analyzer offers rapid and accurate results for a wide range of clinical tests, including cardiac, infectious diseases, and tumor markers. It is designed to improve laboratory efficiency and patient management.

Medtronic – InPen Smart Insulin Pen: This smart insulin pen connects to a mobile app, allowing users to track their insulin doses, monitor blood glucose levels, and receive personalized insights. It helps patients with diabetes manage their condition more effectively.

Abbott – MitraClip System: This minimally invasive device treats mitral valve regurgitation, a common heart valve condition. The MitraClip system offers a less invasive alternative to open-heart surgery for certain patients.

BRAZIL MEDICAL DEVICES MARKET SEGMENTATION

Brazil Medical Devices Market By Product Type

• Diagnostics
• Therapeutics
• Others

Brazil Medical Devices Market By Application

• Cardiology
• Orthopedics
• Neurology
• Others

Brazil Medical Devices Market By End User

• Hospitals
• Clinics and Ambulatory Surgical Centers
• Home Healthcare
• Other end user

Brazil Medical Devices Market By Technology

• Advanced
• Traditional
• Emerging

BRAZIL MEDICAL DEVICES MARKET COMPANY PROFILE

• Johnson & Johnson
• Medtronic
• Siemens Healthineers
• GE Healthcare
• Philips Healthcare
• Baxter International
• Becton, Dickinson and Company (BD)
• Stryker Corporation
• Fresenius Medical Care
• Abbott Laboratories

THIS REPORT WILL ANSWER FOLLOWING QUESTIONS

1. What are the key factors driving the growth of the market?
2. Are there any regional variations in the growth of the market?
3. How does the Brazil medical device market compare to other major medical device markets in the world?
4. What are the major challenges facing the market?
5. How is the market segmented by application (cardiology, orthopedics, neurology, etc.)?
6. How is the market segmented by end user (hospitals, clinics, home healthcare, etc.)?
7. What is the market share of the leading players?
8. What are the key competitive strategies adopted by the players?
9. How are these advancements impacting the market?
10. What are the future trends in technology development for medical devices in Brazil?
11. How are companies incorporating AI, robotics, and other emerging technologies into their medical devices?
12. What are the regulatory requirements for medical devices in Brazil?
13. How complex is the regulatory environment compared to other countries?
14. What are the reimbursement policies for medical devices in Brazil?
15. How are these policies impacting the market?
16. How are companies navigating the regulatory and reimbursement landscape in Brazil?
17. What is the future outlook for the Brazil medical device market?
18. What are the key opportunities and challenges for the market in the coming years?