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The demand for avocados in Europe has increased recently due to growing knowledge of their health advantages and adaptability in a variety of cooking applications. Among the major competitors in the European avocado market have been Spain, the Netherlands, and the United Kingdom.In Europe, the number of people incorporating avocados into their diets has increased, leading to an increase in avocado consumption.
The fruit’s perceived health advantages, such as being an excellent source of good fats, are frequently credited with its appeal. Throughout Europe, avocados are easily found in grocery stores and supermarkets. The fruit’s popularity is partly attributed to the fact that retailers frequently highlight it as part of healthy eating campaigns.
The Europe Avocado market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
To cut down on waste and provide consistently ripe, ready-to-eat fruit, Halls has introduced The Naked Avocado, a new semi-prepared offering. Avocado halves with skin and stone removed are included in each pack, which can be stored in a refrigerator for a month because of High Pressure Processing (HPP) technology.
Food spoilage or disease-causing microorganisms are eliminated by HPP, a non-thermal food preservation method, as stated by the European Food Safety Authority. “It has little impact on taste, texture, appearance, or nutritional value and employs high pressure for a specific period of time.” Targeting both the retail and foodservice industries, the Naked Avocado is produced in France.
The design of the packaging allows for the individual removal of each half of an avocado, maximising the shelf life of the remaining fruit.Halls also mentioned that because of prior negative experiences, “an untold number” of prospective customers are deterred from ever buying avocados. All of this adds to the global food waste crisis that the UN has called attention to.
According to estimates, every year, almost half of the fruits and vegetables produced worldwide are thrown away.In the ideal world, there would be no wasted avocado and customers would consistently enjoy the ideal avocado experience.The product is packaged entirely of recyclable materials and is being sold with the slogan “Nothing to hide, nothing to waste.”
