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In Angola, a small number of significant brewing businesses control the majority of the beer market. The two most well-known ones are Companhia União de Cervejas de Angola (CUCA) and Sodiba. Not only does Angola produce commercial beer, but it also has a long history of producing local alcoholic drinks. Culturally and socially significant, these traditional brews frequently use ingredients that are available locally.
In Angola, beer is among the alcoholic drinks that is most frequently drunk. Sports events, parties, and social get-togethers are typical occasions to consume it. Through the procurement of raw materials, the beer sector in Angola supports local agriculture, creates jobs, and brings in tax income for the nation’s economy.
The Angola beer market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
With a thorough brand concept and design by strategic brand design company Webb deVlam, Angola has introduced its first beer that is made entirely of local ingredients. The agency was asked to create a brand identity for the high-end beer that captures the zeal, energy, and passion of the newly formed nation in Southern Africa.
According to customer research, sharing and getting together for celebrations, along with beer, are important aspects of daily life there. Thus, the goal was to develop a brand that would be essential to commemorating life’s special occasions and win over the hearts and minds of the community’s residents, regardless of background.The country’s reverence for mothers and women in leadership roles is symbolised by the feminization of the capital city Luanda in the pilsner-style beer named Luandina.
A few kilometres outside of the capital, in a plant on the banks of the River Kwanza, it is made by expert brewers using the finest ingredients.Webb deVlam encountered a significant obstacle in the form of Cuca, the dominant national brand that originated during Portuguese colonisation and had come to represent beer in general.
To differentiate Luandina on the shelf from Cuca and the plethora of other beers, the majority of which had red labels, the core colour blue was chosen. Additionally, it symbolises the River Kwanza, which flows from the nation’s centre to the coast (a wave image on the label suggests this). The traditional drinking toast from Angola, called “a nossa,” is etched onto the glass neck to commemorate the sound of bottles clinking while one drinks.
