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Automotive ADAS Market in US 2021-2026
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Description
Table Of Contents
AUTOMOTIVE ADAS MARKET IN US
Rear view camera is present across all vehicles; Forward collision warning and rear collision alert are the other most common features offered across OEMs in USA
Among the ADAS features focused on the front of the vehicle; adaptive cruise control has a 45% deployment rate followed by road traffic sign recognition.
Adaptive cruise control utilises either a camera, or long-distance radar or a combination of both while road traffic sign recognition is based off camera imaging.
Among the ADAS features focused on the rear of the vehicle; rear collision alert has maximum deployment followed by blind spot monitoring
The largest growth possibility in USA for ADAS features from 2021-2026 will be Park Assistance (both perpendicular and parallel) and 360 Camera
Though the deployment rate is high right now, the focus on improving the technology is very high right now as there is a race to reach autonomous driving
Camera imaging, Lidar, infrared sensors will be the hardware to be utilised while software will be focused on integrating the information for precise modelling and to supply commands to the driving unit for quick action
Increasing deployment of 5G modules in cars will also improve ADAS technology and overall race to autonomous driving as information sharing will be faster, updates will be faster, and vehicles will be able to connect with each other
Tesla’s autopilot is the industry’s prominent name; it doesn’t use Lidar which is the sensor technology other OEMs are basing the future on. Autopilot uses utilises Machine Learning to develop a constant improvement model
Other popular ADAS handles in USA are Ford’s CoPilot 360, Honda Sensing, and Nissan’s ProPilot
Honda’s release of Legend with Level 3 autonomy in Japan will cause a ripple effect in the American market, though regulation differences will be a key differentiator
There is an increasing attempt to develop and combine cameras for easier usage and to decrease overall cameras used.
All the surrounding areas of the vehicle inclusive of the under belly is being incorporated in camera and imaging technology to increase driver ease mainly while parking and manoeuvring in difficult situations
The usage of AI in ADAS is also increasing across vehicles. This will offer improved features without necessarily changing the hardware through OTA
The focus area of hardware suppliers also includes chip improvement by decreasing pathways needed to reach a decision with all the information supplied. This will ensure faster decisions across the board.
The attempt to combine control modules is also very prevalent in USA such as integrating micro controllers, hardware accelerators, digital signal processors etc. into a single device
Premium OEMs will try to implement self-driving capabilities as soon as they develop them to increase brand and market value
Sl no
Topic
1
Market Segmentation
2
Scope of the report
3
Abbreviations
4
Research Methodology
5
Executive Summary
6
Introduction
7
Insights from Industry stakeholders
8
Cost breakdown of Product by sub-components and average profit margin
9
Disruptive innovation in the Industry
10
Technology trends in the Industry
11
Consumer trends in the industry
12
Recent Production Milestones
13
Component Manufacturing in US, EU and China
14
COVID-19 impact on overall market
15
COVID-19 impact on Production of components
16
COVID-19 impact on Point of sale
17
Market Segmentation, Dynamics and Forecast by Geography, 2021-2026
18
Market Segmentation, Dynamics and Forecast by Product Type, 2021-2026
19
Market Segmentation, Dynamics and Forecast by Application, 2021-2026
20
Market Segmentation, Dynamics and Forecast by End use, 2021-2026
21
Product installation rate by OEM, 2021
22
Incline/Decline in Average B-2-B selling price in past 5 years
23
Competition from substitute products
24
Gross margin and average profitability of suppliers
25
New product development in past 12 months
26
M&A in past 12 months
27
Growth strategy of leading players
28
Market share of vendors, 2021
29
Company Profiles
30
Unmet needs and opportunity for new suppliers
31
Conclusion
32
Appendix
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