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The use of paper-based packaging is a growing trend within the packaging industry. In recent years, there has been a significant rise in the demand for environmentally-friendly products, and this has driven the increased demand for paper-based packaging. Paper-based packaging offers many benefits, both to companies and to the environment.
Paper is known to be a renewable resource. It is both recyclable and biodegradable, making it an ideal material for packaging products that will be used for extended periods of time or for packaging products that will be recycled.
It is also lightweight, making it easier to transport and store, thus reducing shipping and storage costs. In addition, it is a versatile and cost effective material for product labels, shipping labels, and other types of packaging.
Paper-based packaging also offers enhanced product protection as well as aesthetic appeal. Its sturdiness and resilience make it ideal for protecting products from damage during shipping, handling, and storage. Its natural look brings out the aesthetic appeal and beauty of products, helping to increase sales.
Paper-based packaging can also be customized to meet various product needs. Depending on the product and the desired look, paper-based packaging may be die-cut, wrapped with foil, stamped with foil or glitter, and printed with colorful designs. This helps to maximize the visual impact of the packaging and projects a professional image for the company.
The Brazil Paper based packaging market accounted for $XX Billion in 2022 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2023 to 2030.
In Brazil, Unilever introduced the “world first” laundry detergent bottle made of paper. The technology is being developed in association with Unilever, Diageo, Pilot Lite, and other industry players under the Pulpex Consortium.
The material is intended to be recycled in traditional waste streams and is composed of pulp.They must completely reevaluate how they design and package products if it’s going to combat plastic waste.
This calls for a significant shift that can only be accomplished by industry-wide cooperation.Using novel materials to create packaging that is sustainable is a crucial component of the approach.
40% of Brazilian consumers believe cardboard-based products protect products “goodly,” and 46% believe cardboard-based products perform “excellently” in terms of recycling.
The paper-based packaging material can hold liquid products like shampoo, conditioner, and laundry detergent in the bottles after they are moulded and sprayed with a special water-repellent coating. Because these liquids contain active ingredients like fragrances and surfactants, paper packaging is typically challenging.
Liquid product packaging in paper-based bottles will be a “huge achievement,” the company claims, but packaging scientists at Unilever must conduct a number of tests on the bottles to determine how they function in practical settings before they are placed on the shelves. They will be put through tests to see if they meet the company’s standards for longevity, usability, and environmentally friendly practices.
