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Wireless earphones have a single earbud, sporting earbuds or earphones. Wireless earphones are wired to a variety of gadgets such as tablets, computers, smartphones, televisions, stereo speakers, etc. using technology such as Wi-Fi, Bluetooth, or NFC.
Wireless earphones send and receive signals without the use of any form of cable or wire. In the case of Bluetooth earphone technology, it requires a small computer chip that allows communication between the unit and the earphone. Wireless earphones may be attached to several computers. It is a rechargeable system with a battery life of around twenty to thirty hours. These are used for chat, listen to music, video games, gaming among other uses.
The market is majorly driven by the widespread adoption of wireless earphones among consumers for improved audio quality, rising internet penetration, multitasking while listening to music, and advancement in mobile technology, resulting in the introduction of smart and user-friendly devices. In addition, technological advancements have led to the emergence of notch-less smartphones, which is expected to support the demand for wireless earphones.
In addition, rising demand for fashionable and attractive designs is expected to boost product sales. Furthermore, advent of advanced technologies such as Active Noise Cancellation (ANC), which helps to eliminate background noises resulting in enhanced sound quality, is expected to result in the introduction of compatible wireless earphones, thereby contributing to the market growth.
Earphones transforming into multifunctional smart gadgets is expected to boost the growth of the market. The consumers are increasingly using wireless earphones for various purposes, such as listening to music, audiobooks, stream digital podcasts, and receiving calls while keeping their hands free.
Continuous change in consumer preferences, along with rapid technological advancements, is resulting in a surge in product miniaturization, which is fueling the traction of wireless earphones. The ability of these devices to focus on the comfort of the consumers and sound quality is one of the key factors encouraging high adoption of wireless earphones.
The market for wireless earphones is anticipated to witness significant growth over the forecast period owing to rapid technological advancements, such as Bluetooth and W-Fi. A number of start-ups and well-established companies, such as Samsung Electronics, Bose Corporation, and Sony Corporation, are focusing on developing innovative products. This is further expected to boost the demand for wireless earphones.
Wireless earphones also have features such as noise cancellation, noise isolation, and frequency response. Availability of various types of wireless earphones is making consumers more inclined towards its usage. Furthermore, rising disposable income and availability of compatible wireless earphones with the smartphones by the consumer electronics manufacturers are some of the other factors expected to bolster growth of the global wireless earphone market in the near future.
However, limited connecting accessibility in terms of distance range from the device is a challenging factor, may hamper growth of the global wireless earphone market. In addition, wireless earphones are more expensive than wired earphones that could affect demand for the target product. Nevertheless, growing popularity of wireless earphones among young population can create high revenue opportunity for players in the target market.
Technological innovations integrated in the manufacturing process are helping the brands to attract the large consumer base toward wireless earphones. Features such as noise cancellation and improved wireless connectivity are the major modifications incorporated in the products, thereby ramping up its adoption among the millennials.
Furthermore, increasing adoption of smartphones and access to the internet are paving the way for manufacturers to become a potential entrant in this market. The high-resolution audio compatibility, digital noise cancelling technology, beat response control and other are propelling the demand of wireless earbuds in the market.
Other important features driving consumer adoption is water resistant and the fast charging technology with superior hands-free experience and high-quality sound output.
The development of inbuilt contact points that enable charging and chargeable carry case, without using any cables to connect to the buds or the left and right ear piece is revolutionizing the charging mechanism in these products. Some models are now even offering hands-free access to personal assistants like Amazon Alexa, Google Assistant.
Cambridge`s melomaniac are now equipped with a triple-core processor, a beam-forming mic for clearer calls, and Bluetooth 5.0.
In Apple EarPods, with the launch of iOS13 added Audio Sharing, allows a second pair of Air Pods to connect, and listen, to a single iPhone. And one can even reply to incoming messages with voice.
Samsung`s Icon X has a 3.4GB internal memory – to store up to 1,000 tracks making it independent of phone`s battery and well suited for outdoor fitness exercises. Sound Magic E11BT has a 20-hour battery life possibly the highest across the globe.
US is the biggest wireless earbuds market as of Sep 2020 and is expected to be a dominant market in the upcoming years too. Growing internet usage, online shopping, availability of low priced and medium-priced earbuds will attribute to the growing demand for these devices in emerging nations like APAC market during the forecast period.
On the basis of technology, the Bluetooth segment is expected to account for lucrative growth in terms of revenue in the global market. Availability of Bluetooth in most devices and easy connectivity are some of the factors which are anticipated to boost growth of the segment in the global market.
The introduction of wireless earbuds will offer better hearing levels, and sound qualities will create lucrative opportunities for leading players in the global market. These products seamlessly perform functions of smart wireless headphones, hearing aids, fitness tracker wearables, and speech modulation devices.
The global wireless earbuds market is estimated at $XXM in 2020, growing at –% CAGR till 2025
June 2022- The HyperX Cloud MIX Buds, created for cross-platform gaming and the digital lifestyle, have been released, according to HP Inc.’s HyperX, the gaming peripherals division. The first True Wireless (TWS) gaming headset from HyperX, it has low-latency 2.4GHz wireless for gaming and Bluetooth1 5.2 for listening on-the-go.
May 2022- The brand-new, expensive TWS earbuds from 1MORE. It features dual-mode audio transparency, the brand’s Quiet ax active noise cancellation technology (up to 42 dB and multiple modes), a triple-microphone array with AI-powered background noise removal for “unrivalled speech clarity” during calls, the ability to connect to two devices at once, and So undid personalized sound. It also has the brand’s proprietary Quiet ax active noise cancellation technology.
May 2022- Today, Sony Electronics Inc. unveiled Link Buds S, the newest model in the Link Buds line. They provide innovative and immersive sound for AR games by utilizing sensor and spatial sound technology. The model also features a novel “Auto Play2” feature that makes listening to music more convenient than before. The feature enables the listener’s music to play automatically and be provided in accordance with their activity by detecting their environment, such as wearing Link Buds S.
April 2022- With stabilizing fins and a smaller, more elegant appearance, the Sennheiser Momentum True Wireless 3 earbuds offer great sound, enhanced noise cancellation, and voice calling capabilities (so the earbuds stay in ears more securely). For 2022, they rank among the best new true-wireless earbuds.
February 2021: The Samsung Galaxy Buds Pro adds noise-cancelling to Samsung’s line of earbuds that seal to the ear, and features an IPX7 rating. Samsung has launched its latest true wireless earbuds, the Samsung Galaxy Buds Plus, at its Unpacked 2020 event in San Francisco, where it announced that they’ll be available to buy online from February 14, and in stores from March 6.
January 2021: Mobi’s Earbuds Gesture is the first model to ditch that branding and the first to use “Tic Motion” capacitive gestures and head movements to control. First launched as a crowdfunded project last August, the Earbuds Gesture is now available for general sale, boasting 6mm drivers, IPX5 water resistance, and min-enabled noise isolation.
October 2020: OnePlus launches the OnePlus Buds Z TWS earbuds with 10mm drivers, ENC, 20hrs playback. the Buds Z has a seashell design with polished CD patterns. It has an in-ear design angled earbuds with silicone ear tips.
September, 2020: Bose has launched the QuietComfort Earbuds with active noise cancellation at a price of $279 and comes with Active Noise Cancellation technology. It is said to compete with the Apple Air Pods Pro. The earbuds come with support for SBC and AAC Bluetooth codecs.
Aug-2020: Philips extended its Audio range with the launch of multiple new audio products. These include the TAT4205BK truly wireless earbuds, The TAT4205BK truly wireless earbuds feature composite Mylar material drivers that deliver high-fidelity sound without any audible distortion. It has soft rubberized wing tips to ensure a secure fit, IPX5 certification, and 20-hour battery life.
July 2020: Google launched its 2nd-generation Assistant headphones alongside the Pixel 4 and Nest Mini in October. Ditching the wrap-around wire from the original Pixel Buds, the Pixel Buds 2 are truly wireless and will retail for $179. Battery life is an average 5 hours per charge
May, 2020: The first true wireless offering from Microsoft, the Surface Buds include gesture recognition and an impressive 8 hour battery life per charge. Android users can enjoy extra integration with apps like Spotify, Office 365, Outlook and Word, including screen-free controls for each. The Surface Buds will retail for $249.99.
Apple unveiled the third version of Air Pods, which include spatial audio and come in a redesigned curved shape with increased capabilities and a magical experience.
The new Air Pods use computational audio to produce breakthrough sound with Adaptive EQ by combining the capabilities of the H1 chip with an Apple-designed acoustic system.
Users now enjoy Dolby Atmos spatial audio in Apple Music, movies, and TV shows, as well as dynamic head tracking, on all of their Apple devices. The new Air Pods are sweat and water resistant, and they have a force sensor for easy and intuitive music and phone call management.
Samsung is getting ready to release its latest generation of high-end truly wireless earphones. However, the impending Galaxy Buds Pro 2 was seen on a certification website prior to its debut, indicating that it will be released soon.
In a recent leak, the next-generation Galaxy Buds Pro 2 was revealed to come in a variety of color options. The FCC certification database has now revealed the high-end genuinely wireless earbuds.
The market for wireless earphones has been characterized by high competition with the presence of a large number of domestic and international players, thus resulting in a fragmented market. The global market has been witnessing the entrance of many new players offering varied products. The introduction of wireless earphones and significant adoption of the product among consumers have been intensifying the market competition.
The established players are launching new products integrated with smart and intelligent features and abilities to sustain the competition in the market. Some of the top companies are also offering language translation and augmented hearing abilities to gain a larger share in the global market.
Apple, Alphabet, Samsung are among the market leaders in global wireless earbuds market. Other prominent players in the wireless earbuds market are One plus, Oppo Technologies, Boat, Noise, Bose Corporation, Sennheiser, Jaybird, Alpha Auditoriums, Row kin, Huawei, Motorola, Waverly Labs, and Real me.
All players are constantly working to improve wireless connectivity, battery life and sound quality for their products. Additionally, players are focusing on the sports segment and launching headphones that are sweat and water resistant to boost the sales and revenues in the global market.
The vendors are also implementing various IPX7 certifications to make their earbuds sweat and water resistant. This certification helps companies increase their brand reliability and attract more consumers in the global wireless earbuds market.
Some of the key companies in the market are offering wireless charging stations and using magnetic conductive technology to charge the products.
After the launch of Apple’s AirPod, the market concentrated further as it controlled a major portion of the revenues in the market and especially in the US.
Product development and launch of new variants by tech giants such as Samsung and Google and other headphone companies such as Jabra, Bose, and Sony will intensify the competition in the global market during the forecast period. Additionally, the companies are offering low range and mid-range products in the emerging nations of APAC and MEA to gain a larger market share in the global wireless earbuds market.