Global Electric Outboard Motor Market 2024-2030

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    2024 Update Coming Soon Published Date: Oct 2021 Number of Pages: 104

    ELECTRIC OUTBOARD MOTOR MARKET

     

    KEY FINDINGS

    1. The Electric Outboard Motor Market from 2024 to 2030 shows a promising trajectory, driven by increasing awareness of environmental sustainability. As consumers and regulatory bodies prioritize cleaner energy sources, electric outboard motors gain traction as an eco-friendly alternative to traditional gasoline-powered engines.
    2. Technological advancements play a pivotal role in shaping the market dynamics, with manufacturers focusing on enhancing battery efficiency, motor power, and durability. This drives innovation and competitiveness within the industry, leading to a wider range of options for consumers.
    3. Cost reduction strategies, coupled with government incentives and subsidies for electric marine propulsion systems, further stimulate market growth. As the cost of electric outboard motors becomes more competitive with conventional options, adoption rates are expected to surge.
    4. The market witnesses a shift towards integrated solutions, where electric outboard motors are part of comprehensive marine propulsion systems that include batteries, charging infrastructure, and monitoring technologies. This trend simplifies installation and operation while enhancing overall performance and reliability.
    5. Environmental concerns, including carbon emissions and noise pollution, continue to drive demand for electric outboard motors, especially in sensitive marine ecosystems and urban waterways. This trend is reinforced by tightening emissions regulations and noise ordinances.
    6. Collaborations between industry players and research institutions accelerate innovation and foster the development of next-generation electric propulsion technologies. These partnerships focus on improving energy storage, motor efficiency, and integration with digital navigation systems.
    7. Market expansion is not limited to recreational boating but extends to commercial and industrial applications, including fishing, tourism, and transportation. Electric outboard motors offer operational cost savings and environmental benefits, making them increasingly attractive across various sectors.
    8. Regional variations in market dynamics emerge, influenced by factors such as infrastructure development, government policies, and consumer preferences. While developed markets lead in adoption rates, emerging economies exhibit rapid growth potential as awareness spreads and infrastructure improves.
    9. Concerns regarding range limitations and charging infrastructure availability persist, although ongoing advancements in battery technology and the expansion of charging networks alleviate these barriers. Improved range and faster charging times enhance the practicality and convenience of electric propulsion systems.
    10. Overall, the Electric Outboard Motor Market between 2024 and 2030 reflects a transformative period characterized by innovation, sustainability, and market expansion. With continued investment in research, infrastructure, and policy support, electric propulsion is poised to become the dominant force in the marine industry, reshaping the way we navigate the world’s waterways.
    11. The market is in growth mode but in the short-medium term, <25 HP will dictate the volume growth whereas the 25-50 HP and >50 HP motors will dictate value growth
    12. The price per kW power for a motor decreases with the increase in the overall power output of the motor. In simpler words, a 7kW costs $3k whereas a 37kW motor costs $9kW
    13. The 5-50kW motor segment constitutes 60% of overall electric outboard motor revenue.
    14. The products offered by electric outboard manufacturers vary immensely in characteristics. For instance, the difference between the efficiency of entry-level and premium segment products is ~8%. The steering offered also varies and can range from just lockable to remote operating
    15. Compared to other regions Europe has a high number of >50 HP motors
    16. The US has the 2nd highest number of electric outboard motors after Europe. And cumulatively, US and Europe account for ~90% of the global electric outboard market by volume
    17. The majority of the boats equipped with electric outboard motors are <30 Ft in length. Approximately, 90% of the total electric outboard motors are equipped to sub 30 Ft boats
    18. Torqeedo, the global market leader`s high-end ‘Deep Blue System’ is the world’s first high-voltage propulsion system to go for series production and has 9 year warranty on Battery.
    19. Evoy is working with Norwegian dealerships and marinas to vend and install its line of turnkey electric propulsion systems. It will begin its international dealership expansion in 2021. All major players have distribution touchpoints in significant markets and are on the verge of continuously expanding its sales and distribution spread
    20. Torqeedo is the market leader both in terms of volume & value followed by Elco Motors. Cumulatively, Torqeedo and Elco account for XX% of global market
    21. In the ~170,000 unit per annum PWC market, electrification is happening in the premium end which will allow electric motor suppliers to provide premium products with better NVH.

     

    ELECTRIC OUTBOARD MOTOR MARKET OVERVIEW

    The electric outboard motor market is setting sail for a surge in the coming years. Analysts predict steady growth, with estimates ranging from a CAGR of 2.69% to 8.8%, reaching a market size between $265.8 million and $297.39 million by 2030.

     

    This growth is driven by a confluence of factors. Environmental concerns are a major force, with stricter regulations pushing boaters towards cleaner electric options. Additionally, the popularity of recreational boating is rising, creating a larger market for electric motors.

     

    Innovation is another key driver. Manufacturers are constantly developing new technologies, with a focus on powerful yet efficient motors that can compete with traditional gasoline models. This includes advancements in battery technology and improved range.

     

    However, challenges remain. Cost is a major hurdle, as electric motors are currently more expensive than gasoline counterparts. Additionally, charging infrastructure for electric boats needs significant development, especially for larger vessels.

     

    Despite these challenges, the future looks bright for electric outboards. Governments in some regions are offering subsidies and incentives to encourage adoption. Additionally, established boat manufacturers like Yamaha and Brunswick are entering the electric market, signifying a major shift.

     

    The market landscape is fragmented, with established players like Torqeedo and ePropulsion sharing space with new entrants. This competition is fostering innovation and driving down prices, making electric outboards a more attractive option for boaters.

     

    Geographically, North America and Europe are expected to remain the dominant markets due to their established boating cultures and growing environmental awareness. However, Asia-Pacific is expected to see significant growth, fueled by a rising middle class with increasing disposable income.

     

    Overall, the electric outboard motor market is on the cusp of significant growth. As technology advances, costs decrease, and infrastructure improves, electric motors are poised to become the go-to choice for environmentally conscious boaters. This shift towards electric propulsion promises a cleaner and quieter future for our waterways.

     

    ELECTRIC OUTBOARD MOTOR MARKET – INTRODUCTION

    An electric outboard motor is a propulsion system used in marine vessels that relies on electricity rather than traditional fuel, such as gasoline or diesel, to generate power and drive the boat forward. It typically consists of an electric motor, a battery or power source, and associated control systems. Electric outboard motors offer several types, including those powered by lithium-ion batteries, lead-acid batteries, or hybrid systems combining electric and other energy sources.

     

    The benefits of electric outboard motors are manifold. They are environmentally friendly, producing zero emissions during operation, which helps mitigate air and water pollution in sensitive marine ecosystems. Electric motors also run quieter than their gasoline counterparts, reducing noise pollution and enhancing the overall boating experience. Moreover, electric propulsion systems require less maintenance, with fewer moving parts and no need for oil changes or fuel refills.

     

    Despite their advantages, electric outboard motors come with certain risks and challenges. Range limitations remain a concern, particularly for long-distance cruising or commercial applications where extended operating hours are necessary. Additionally, the initial upfront cost of purchasing electric propulsion systems may be higher compared to conventional engines, although this is offset by lower operational costs over the long term.

     

    Furthermore, the availability of charging infrastructure and the time required to recharge batteries pose logistical challenges, especially in remote or underdeveloped areas. Overcoming these obstacles requires continued investment in battery technology, infrastructure development, and policy support to incentivize adoption and address market barriers.

     

    Electric Outboard Motor Market Share

     

    To learn more about Global Electric Boat Market, read our report

     

    ELECTRIC OUTBOARD MOTOR MARKET SIZE AND FORECAST

     

    Electric Outboard Motor Market Size

     

    The Global Electric Outboard Moto Market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.

     

    ELECTRIC OUTBOARD MOTOR MARKET TRENDS

    • Increased focus on sustainability drives the Electric Outboard Motor Market, with consumers and regulatory bodies prioritizing eco-friendly marine propulsion solutions over traditional gasoline engines.
    • Technological advancements lead to more efficient electric outboard motors, with improvements in battery technology, motor design, and integration of digital control systems.
    • Growing investment in research and development fosters innovation, enabling manufacturers to introduce next-generation electric propulsion systems with higher power output and longer battery life.
    • Integration of renewable energy sources, such as solar panels and wind turbines, into electric marine propulsion systems enhances sustainability and extends operating range.
    • Customization options expand as manufacturers offer modular designs and accessories to meet the diverse needs of boaters and vessel operators.

     

    ELECTRIC OUTBOARD MOTOR MARKET NEW PRODUCT DEVELOPMENT

    Torqeedo GmbH introduced Travel 1103 C Electric Outboard Motor: The Travel 1103 C is a lightweight and efficient electric outboard motor designed for dinghies, tenders, and small boats. With a power output of 1,100W, it offers reliable propulsion while being environmentally friendly. Equipped with a high-capacity lithium-ion battery, it provides extended range for day trips on the water. The integrated GPS functionality allows for precise navigation, and its compact design makes it easy to mount and maneuver.

     

    Minn Kota (Johnson Outdoors Inc.) introduced  Ultrex i-Pilot Link Trolling Motor: The Ultrex i-Pilot Link is a cutting-edge trolling motor designed for anglers seeking precision and control. With thrust options ranging from 80 to 112 pounds, it offers powerful propulsion for navigating various water conditions. The spot-lock technology enables the motor to anchor the boat in place, while the wireless control and digital display make operation intuitive and convenient. Compatible with different battery types, it ensures quiet operation ideal for fishing.

     

    Epropulsion Technology Ltd. introduced  Spirit 1.0 Plus Electric Outboard Motor: The Spirit 1.0 Plus is a lightweight and efficient electric outboard motor suitable for a wide range of boats. With a power output of 1kW, it offers reliable performance for recreational boating and fishing. Featuring a brushless motor and compatibility with both lead-acid and lithium batteries, it provides versatility and flexibility. The variable speed control allows for precise maneuvering, while the regenerative braking enhances energy efficiency.

     

    ELECTRIC OUTBOARD MOTOR MARKET COMPETITIVE LANDSCAPE

    There are more than 15 players in electric outboard motor market and most of them are based in Europe. The competitive landscape of this market is lot more fragmented than gasoline powered marine outboard engine market. The global electric outboard motor market is dominated by European companies as 4 out of top 5 companies are based out of European countries

     

    Currently, most of the players are focussed in <25HP motor product range as there are very few players in the market whose product portfolio ranges across all 3 types of motors (<25, 25-50, >50HP).

     

    Torqeedo and Evoy are the most aggressive in new product development. Torqeedo aspires to cover all market segments, on the other hand Evoy wants to have the most powerful products in its portfolio. The gas outboard engine manufacturers are among the laggards in new product development. Apart from Torqeedo there aren’t many suppliers who provide integrated batteries in the motor products.

     

    Evoy wants to be the Tesla of the marine electric outboard market with high-performance motors and in-sourcing of powertrain electronics. Yamaha on the other hand wants to leverage its advanced casting and processing technologies by selling motors to auto OEMs. Yamaha has already started sea trials of its twin electric boat motor unit with an integrated steering control system.

     

    BellMarine is a historic leader in the electric marine propulsion market in Europe and has established leading grounds on both the marine and automotive industrial front post-merger.

     

    Seattle, US-based Pure Watercraft is pursuing a strategy of partnering with well-known hull manufacturers to attract boaters who want electric propulsion but not sure how it will play out in the real world.

     

    UK`s Equipmake supplies its APM line of electric motors and drive trains to various auto and transportation OEMs, and sees a lot of opportunity in marine electrification. A UK-based company called Lynch Motors when coupled with a large diameter slow-running propeller – is capable of providing very economical cruising, the thrust is comparable to a 10HP 4-stroke petrol outboard.

     

    Parsun is the only outboard manufacturer to go public on the China Main Stock Exchange and has successfully ventured into heavy-duty as well as electric outboard motors to hold its prominence in the Asian market.

     

    E-propulsion is a pioneer in the Asia-Pacific market with its complete focus on enhancing the electric boating experience and one-of-a-kind technology.

     

    ELECTRIC OUTBOARD MOTOR MARKET SEGMENTATION

     

    By Geography

    • USA
    • Europe
    • China
    • Asia Excluding China
    • ROW

     

    By Power Output (kW)

    • Less than 5 kW 
    • 5-10 kW 
    • 10-20 kW 
    • Above 20 kW 

     

    By Boat Type

    • Pontoons 
    • Fishing Boats 
    • Sailboats 
    • Kayaks & Canoes 

     

    By Drive System

    • Shaft Drive 
    • Pod Drive 

     

    ELECTRIC OUTBOARD MOTOR MARKET COMPANY PROFILES

    1. Torqeedo GmbH
    2. Minn Kota (Johnson Outdoors Inc.)
    3. Epropulsion Technology Ltd.
    4. Pure Watercraft Inc.
    5. Elco Motor Yachts LLC
    6. AquaWatt Electric Outboard Motors
    7. Kräutler Elektromaschinen GmbH
    8. ePropulsion Technology
    9. Ray Electric Outboards
    10. Evoy AS

     

    ELECTRIC OUTBOARD MOTOR MARKET REPORT WILL ANSWER FOLLOWING QUESTIONS

    1. How does the projected growth rate of the electric outboard motor market compare to that of traditional gasoline-powered engines?
    2. What are the key technological advancements driving innovation in electric outboard motors?
    3. How do government policies and regulations impact the adoption of electric propulsion systems in the marine industry?
    4. What are the main factors influencing consumer preferences for electric outboard motors?
    5. How are electric outboard motor manufacturers addressing the challenge of range limitations?
    6. What role do battery technologies play in the performance and reliability of electric propulsion systems?
    7. How are companies collaborating to improve charging infrastructure for electric boats?
    8. What are the primary market segments driving demand for electric outboard motors?
    9. How do pricing strategies for electric propulsion systems compare to those of traditional engines?
    10. What are the environmental benefits associated with the widespread adoption of electric outboard motors?
    11. How do electric outboard motors contribute to reducing carbon emissions in the marine industry?
    12. What are the challenges associated with the disposal and recycling of electric boat batteries?
    13. How do electric propulsion systems impact the overall cost of boat ownership and operation?
    14. What are the emerging trends in the design and manufacturing of electric outboard motors?
    15. How do electric outboard motors perform in terms of power and torque compared to gasoline engines?
    16. What are the key considerations for boaters when transitioning from traditional to electric propulsion?
    17. How are companies addressing concerns about the reliability and durability of electric outboard motors?
    18. What are the implications of electric outboard motors for boat design and construction?
    19. How are electric propulsion systems being integrated with other onboard technologies, such as navigation and communication systems?
    20. What are the regional variations in market dynamics for electric outboard motors?
    21. How do customer demographics influence the demand for electric propulsion systems in the marine industry?
    22. What are the potential risks and challenges associated with the widespread adoption of electric outboard motors?
    23. How do electric outboard motors impact the resale value of boats?
    24. What are the opportunities for aftermarket upgrades and accessories for electric propulsion systems?
    25. How do electric outboard motors perform in different marine environments, such as freshwater lakes versus saltwater seas?
    26. What are the implications of electric propulsion for boat maintenance and servicing?
    27. How do electric outboard motors compare to other alternative propulsion technologies, such as hydrogen fuel cells or biofuels?
    28. How are companies addressing concerns about the availability and accessibility of charging infrastructure for electric boats?
    29. What are the potential barriers to entry for new companies looking to enter the electric outboard motor market?
    30. How are industry stakeholders collaborating to promote the adoption of electric propulsion systems and address common challenges?
    Sl no Topic
    1 Market Segmentation
    2 Scope of the Report
    3 Research Methodology
    4 Executive Summary
    5 Introduction
    6 Average B-2-B Selling Price in Past 5 Years
    7 Insights from Industry Stakeholders
    8 Cost Breakdown of Product Components and Average Profit Margin
    9 Disruptive Innovation in the Industry
    10 Technological Innovations in Electric Outboard Motor Market 2024-2030
    11 Battery Advancements
    12 Motor Design Innovations
    13 Integration of Renewable Energy
    14 Digital Control Systems
    15 Charging Infrastructure
    16 Materials and Manufacturing
    17 Remote Monitoring and Diagnostics
    18 Autonomy and Automation
    19 Energy Management Systems
    20 User Interface and Experience
    21 New Product Development in the Past 12 Months
    22 Market Size, Dynamics, and Forecast by Geography (2024-2030)
    23 Market Size, Dynamics, and Forecast by Boat Type (2024-2030)
    24 Market Size, Dynamics, and Forecast by Power Output (2024-2030)
    25 Market Size, Dynamics, and Forecast by Drive System (2024-2030)
    26 Competitive Landscape and Market Share Analysis
    27 Growth Strategy of Leading Players
    28 Market Share of Vendors (2023)
    29 Company Profiles
    30 Unmet Needs and Opportunities for New Suppliers
    31 Conclusion
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