By submitting this form, you are agreeing to the Terms of Use and Privacy Policy.
Globally, FMCG products are typically easily accessible and sold in a variety of shops and supermarkets. This makes it possible for customers to easily and hassle-free acquire these things.
Products that customers regularly need, typically daily or nearly daily, are included in FMCGs. For instance, coffee and bread are typically purchased at least once every week. FMCG purchases typically require little effort from the consumer.
For instance, most people are able to identify their preferred brand or type of shampoo without having to try it first. Thus, the majority of customers arrive at the business with a clear idea of what they want and make an immediate purchase.
FMCGs typically cost less than other products on the market, which means they consume less of the money of consumers.
The China FMCG market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
The Covid-19 outbreak caused a significant decrease in China’s fast moving consumer goods (FMCG) spending, which was followed by an equally significant comeback.
Unabated spending growth persisted into but was accompanied by an unexpected deceleration, with overall growth turning negative. Channel transitions have been influencing China’s consumer behaviour as well, and this transition accelerated as online channel penetration increased at the expense of the majority of traditional channels.
All offline channels lost value, with the exception of convenience stores, as e-commerce increased in value. However, over the past few years, the share of growth within online channels has been steadily changing.
A game that used to be mostly played by just two players is now rapidly growing to include a large number of new participants.
They distinguished between categories that increased quickly and those that did not, or even shrank. In general, categories that were popular during the lockdown months, like instant noodles, biscuits, disinfectants, and hand wash, experienced negative growth.
In contrast, categories associated with an improved quality of life, like cheese, air refresher, mouthwash, and ready-to-drink coffee, grew at high rates.
