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Italy, Spain and Greece are the main producers of table grapes for the European supply. Italy is Europe’s main supplier with a stable production of around 1 million tonnes of table grapes per year.
The Italian production in 2022 was slightly less due to very hot weather. At the same time, growing supply from Peru and Brazil pushed the sales of imported grapes in Europe.
European production decreasing, it can expect a growing need for imported grapes, especially early and later in the local season (June or November). Growers in Spain and Italy try to reduce this need by including late varieties that extend their seasons.
If Europe does well with production, it will have a positive trade balance and export volumes will be greater than imports – this happens most often in August and September. The bulk of the imported grapes arrive between December and May. This should be the main focus for most of the foreign suppliers.
Most imports from non-European suppliers are registered by the United Kingdom and the Netherlands. Unlike in the United Kingdom, the peak grape consumption in Germany and France takes place during the European season.
Germany is the largest consumer market in Europe for table grapes. Your main challenge in supplying the German market are regional and indirect imports (via trade hubs) as well as the high standards of retailers.
The total import volume of 326,000 tonnes in 2021, 93% stayed in the country. This makes Germany the largest European market for fresh grapes.
The prices for Egyptian grapes are quite high. There is a good demand from the Middle East, Asia and Russia, and therefore, the volume for the European market is limited.
The most imported grapes (scientific name: Vitis vinifera) are table grapes destined for fresh consumption. This factsheet focuses principally on fresh “table” grapes, unless the data is only available for all fresh grapes.
In Europe, the seedless varieties are most popular for consumption, such as the white-green Thompson and Sweet Globe, and the red Crimson, Flame Seedless and Ruby.
Grapes are produced in large quantities in Europe, with France, Italy, and Spain being the main producers. These nations’ varied climates make it possible to grow a wide range of grape varietals. Europe Grapes Market trends can be influenced by consumer preferences for particular grape varieties and products, such as wine or table grapes.
Consumer decisions may be influenced by sustainability practices, taste preferences, and health considerations. Grapes sold in Europe must adhere to quality standards, which guarantee that the goods fulfil requirements for processing or consumption. Wine production grapes and fresh grapes may have different standards.
Size is determined by the weight of the bunch. The minimum bunch weight is 75 g, but it does not apply to packages intended for single servings. There is a tolerance of 10% on bunches not meeting size requirements. In each sales package, one bunch weighing less than 75 g is allowed to adjust the weight.
The color of the grape varieties is also a major factor. “In Germany, white grapes are very popular and their sales continue to grow. The ideal table grape is golden yellow, seedless and sweet in taste. These quality requirements seem more important with grapes than with other products.
The EU has a number of regulations in place to ensure that grapes are safe to eat. These regulations cover the production, processing, and distribution of grapes. For example, grapes must be grown in accordance with good agricultural practices, and they must be transported and stored in clean and hygienic conditions.
The EU’s Common Market Organization (CMO) for fruit and vegetables provides support for EU grape producers by market intervention, producer organizations and promotion.
The Europe grapes market accounted for $XX Billion in 2023 and is anticipated to reach $XX Billion by 2030, registering a CAGR of XX% from 2024 to 2030.
Increasing demand for seedless grapes: Seedless grapes are becoming increasingly popular among consumers in Europe due to their convenience and ease of consumption. This trend is driving the development of new seedless grape varieties and is also putting pressure on producers to switch to seedless varieties.
Rising popularity of organic grapes: Consumers in Europe are becoming more health-conscious and are increasingly willing to pay a premium for organic produce. This trend is also driving the demand for organic grapes.
Diversification of grape varieties: Consumers in Europe are becoming more adventurous in their food choices and are demanding a wider variety of grape varieties. This is leading to the development of new grape varieties with unique flavors, textures, and colors.
Growing demand for grapes for snacking: Grapes are becoming increasingly popular as a healthy and convenient snack option. This is leading to the development of new grape packaging formats that are designed for on-the-go consumption.
Increasing focus on sustainability: Grape producers in Europe are facing increasing pressure from consumers and retailers to adopt sustainable practices. This is leading to the development of new production techniques that are more environmentally friendly and resource-efficient.
Mesfruits produced seedless grapes: Mesfruits, a producer and shipping company based in Cavaillon, has launched a new seedless grape line called Zépé. Known primarily for its pears and apples, the company has chosen to use its four generations of experience to produce and market new seedless grape varieties:
Precision viticulture: Grape growers are increasingly using precision viticulture techniques to improve the quality and yield of their grapes. These techniques use sensors and data analytics to monitor the health of grapevines and make informed decisions about irrigation, fertilization, and pest control.
Robotics: Robots are being used in a number of different ways in the grape industry, from pruning and harvesting grapes to sorting and packing them. Robotics is helping to improve efficiency and reduce labor costs, which is important for grape growers as margins are becoming increasingly tight.
Gene editing: Gene editing is a new technology that is being used to develop new grape varieties with improved characteristics, such as disease resistance, drought tolerance, and enhanced flavor. These developments are expected to have a significant impact on the Europe grapes market in the coming years. They will help to improve the quality and yield of grapes, reduce costs, and increase transparency in the supply chain. As a result, grape growers and marketers who are able to adopt these innovations will be well-positioned for success in this growing market.
The Europe Grapes Market can be segmented into following categories for further analysis.
By Product Type
By Application
By Distribution Channel
By Geography
Here is a list of some of the leading companies in the Europe grapes market
