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INTRODUCTION TO AUTOMOTIVE WING MIRROR CAMERA SYSTEM MARKET
Wing mirrors/ side view mirrors play a very important role in driver`s visibility. But the mirrors have their shortcomings in the sense that they have excessive glare at night, reduced visibility in rain and blind spot on many occasions.
Technology wise, the side-view mirrors have remained the same for many years except light-weighting, heating, and integration of Blind spot warning system. But now with the integration of camera and associated electronics, the automotive wing mirror mounted camera system will be a high value-high priced product.
The automotive wing mirror mounted camera system not just improve safety but also reduce wind noise and air drag (improves fuel economy). The fuel economy improvement part of the wing mirror camera can be instrumental in improving 3-4% range on a Battery electric vehicle (BEV) and thus they have a stronger business proposition there.
The Automotive Wing Mirror Camera System Market will face resistance in adoption not just due to price premium but non-uniform regulations. In US, world`s second biggest auto market ($660-$680 Billion in annual sales) the regulators have still not legalized a mirrorless vehicle. Although, Japanese regulators changed the rules to allow mirrorless cars in June 2016, after UN`s world forum for harmonization of vehicle regulations approved the use of cameras in 2015.
In the initial introduction phase i.e. 2019-2021, we expect the automotive wing mirror camera systems to be an optional extra in many vehicles and standard on select BEVs and premium cars.
The automotive wing mirror camera system market is estimated at $XXM opportunity in 2024 and $YYM by 2030
Ficosa, Denso, Ichokoh have been at the forefront of developing the wing mirror camera technology and Hyundai Mobis is now the latest entrant to the market.
The automotive wing mirror camera system market will face stiff competition from low priced options like electronic rear view camera, like the one developed by Panasonic- Ficosa collaboration.
The role of image processor, camera, display companies has already become bigger than before in the auto industry due to ongoing research on autonomous cars. The growth of automotive wing mirror camera system market will further augment that.