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The primary function of the seating system is to accommodate and provide comfort for the passengers. With the increase in demand by customers for more comfort and luxury OEMs and tier 1 manufacturers are striving hard to meet the requirements of the customers. Seating system also plays a crucial role in the safety of the passengers. Airbags are incorporated within the seats and this demands for smooth seat function.
To know more about Global Automotive Seats Market, read our report
Bharat seats Ltd (owned by Maruti Suzuki) is a dominant supplier to the market leader of Passenger cars in India- Maruti Suzuki. Almost all seats supplied to Maruti Suzuki have manual adjust feature and no climate control content.
Since Maruti occupied more than 50% of the market volume of the top 30 cars, the seats market was driven by Maruti Suzuki models. The absence of powered, leather and multi way adjustable seats in most of these models meant average dollar content was one of the lowest for any major market.
The average seating content per passenger vehicle in India is less than ~$120-$150, far lesser than European, American or even Chinese average.
Powered seats are still a novelty feature in India, only D segment and above vehicles like Mahindra XUV 500, MG Hector etc get it. Among top sellers Toyota Innova, Kia’s Seltos and Sonet are the only few models with powered seat option.
4-way and 6-way adjustable driver seats occupies almost entire market in top 30 cars segment. In upholstery only 2 of the top 10 models were equipped with leather seat covers as rest of them had mostly fabric and vinyl upholstery.
Features such as driver seat memory function and massage seats were strictly limited to premium segment cars and had no place in the top sellers segment.
The automotive market was projected to grow at a higher rate in the year 2020-2023, however due to the COVID-19 pandemic, the growth was hindered. The manufacturing and production units across the globe were closed which resulted in the sales and production of vehicles and automotive components taking a hit. The growth of the automotive seat market is directly proportional to the growth in the automotive sector.
However, the net profit declined to 48% of INR 1.96 crore when compared with INR 3.31 Crore