VIETNAM MICROMOBILITY MARKET

KEY FINDINGS

• Vietnam’s high urban population density and significant traffic congestion make micromobility solutions such as e-scooters and e-bikes essential for short-distance travel.
• The rising demand for eco-friendly transportation, driven by environmental awareness, is a key factor propelling the growth of the micromobility market in Vietnam.
• Major cities like Ho Chi Minh City and Hanoi are witnessing a surge in shared micromobility services, primarily through app-based platforms, reflecting a shift toward digital transportation solutions.
• Safety concerns and the lack of dedicated infrastructure, such as bike lanes, remain significant obstacles to the widespread adoption of micromobility in Vietnam.
• The Vietnamese government is actively promoting the use of electric vehicles (EVs), including micromobility solutions, as part of its broader sustainability goals.
• Advances in battery technology, such as longer-lasting and faster-charging batteries, are encouraging more consumers to adopt electric micromobility vehicles for daily commuting.
• Public-private partnerships between local governments and micromobility providers are helping to improve regulations, address safety concerns, and expand infrastructure.
• The market is seeing increasing investment in shared e-scooter and e-bike fleets, with foreign and local players seeking to establish a strong foothold in Vietnam’s growing urban mobility ecosystem.
• The post-pandemic preference for individual transportation modes is driving demand for micromobility as consumers seek alternatives to crowded public transportation.
• Investment opportunities in Vietnam’s micromobility sector are centered around infrastructure development, fleet expansion, and technological advancements, offering potential for long-term growth.

VIETNAM MICROMOBILITY MARKET OVERVIEW

The Vietnam micromobility market is expanding rapidly due to increasing urbanization and the challenges posed by traffic congestion in major cities. As cities like Ho Chi Minh City and Hanoi struggle with high volumes of traffic, micromobility solutions such as e-scooters, bicycles, and electric mopeds are becoming crucial alternatives for short-distance travel. These vehicles offer flexibility, affordability, and environmental benefits that are well-suited to Vietnam’s transportation needs.

With a growing focus on sustainability, Vietnam is increasingly adopting electric micromobility options. The rise of app-based platforms for shared services has made these solutions accessible to more consumers, particularly in urban areas where short trips are common. However, the lack of dedicated lanes and safety measures, coupled with inconsistent regulations, remains a significant challenge for the sector.

In response, both the private sector and the government are taking steps to improve infrastructure and regulations, creating opportunities for public-private partnerships to thrive. As technological advancements continue to improve the efficiency and safety of micromobility vehicles, Vietnam is well-positioned to become a leading market for micromobility solutions in Southeast Asia.

INTRODUCTION TO VIETNAM MICROMOBILITY MARKET

The Vietnam Micromobility Market refers to the use of small, lightweight vehicles such as electric scooters (e-scooters), bicycles, and mopeds for short-distance travel, typically in urban areas. These vehicles are designed to address the challenges of traffic congestion, air pollution, and the need for cost-effective transportation in Vietnam’s densely populated cities.

There are various types of micromobility solutions in Vietnam, ranging from shared services offered by companies like Be and Go-Viet to personal ownership of electric and non-electric vehicles. Electric micromobility, particularly e-scooters, is gaining popularity due to its environmental benefits and convenience in navigating crowded urban streets.

While micromobility solutions offer several advantages, such as reduced emissions, cost savings, and faster travel times in congested areas, they also face challenges. The primary challenges include a lack of proper infrastructure, safety concerns, and regulatory hurdles that need to be addressed to ensure long-term market growth.

TRENDS IN VIETNAM MICROMOBILITY MARKET

1. Expansion of shared micromobility services: Several local and international companies are expanding e-scooter and e-bike sharing platforms to cater to the growing urban demand.
2. Adoption of electric micromobility: The shift toward electric-powered vehicles, especially e-scooters and e-bikes, is increasing due to advancements in battery technology and a focus on reducing emissions.
3. Government incentives: The Vietnamese government is providing incentives to encourage the use of electric vehicles, including micromobility solutions, as part of its broader green transportation goals.
4. Improvement of infrastructure: Efforts are underway to build dedicated lanes and improve safety regulations for micromobility users, especially in major urban areas.
5. Post-pandemic preferences: The COVID-19 pandemic has shifted consumer preferences toward individual modes of transport, making micromobility a preferred alternative to public transportation.

NEW PRODUCT DEVELOPMEMT IN VIETNAM MICROMOBILITY MARKET

VIETNAM MICROMOBILITY MARKET SEGMENTATION

By Vehicle Type:

• E-Scooters
• E-Bikes
• Electric Mopeds
• Traditional Bicycles

By Propulsion:

• Electric
• Non-Electric

By Ownership:

• Shared
• Private

By End-User:

• Residential
• Commercial
• Industrial

KEY PLAYERS IN VIETNAM MICROMOBILITY MARKET

• VinFast
• Be
• Go-Viet
• Dat Bike
• Yadea
• Lime
• Bird
• Grab
• Mobike
• Gojek

THIS REPORT WILL ANSWER THE FOLLOWING QUESTIONS

1. What are the main factors driving the growth of the micromobility market in Vietnam?
2. How is urban traffic congestion influencing the adoption of micromobility solutions?
3. What role do electric scooters play in Vietnam’s transportation ecosystem?
4. How are shared micromobility services contributing to the growth of the market in urban areas?
5. What challenges are limiting the widespread adoption of micromobility in Vietnam?
6. How is battery technology improving the efficiency of electric micromobility solutions?
7. What government incentives are available to promote electric micromobility in Vietnam?
8. How are safety concerns being addressed in the micromobility sector?
9. What impact has the COVID-19 pandemic had on the demand for micromobility services in Vietnam?
10. What opportunities exist for public-private partnerships in the micromobility market?
11. How are companies like VinFast and Be expanding their micromobility offerings?
12. What are the future trends expected in the Vietnam micromobility market?
13. How is infrastructure development supporting the growth of micromobility in Vietnamese cities?
14. What are the environmental benefits of adopting micromobility solutions in Vietnam?
15. How do consumer preferences influence the development of micromobility products in Vietnam?