ROMANIA ELECTRIC VEHICLE MARKET

KEY FINDINGS

• The average price of EVs in the Romania market by various EV types is, BEVs at $37K and PHEVs at $55K as of 2023, thus the sales of BEVs are much higher than PHEVs. The price will drop as the technology matures and hence will see better EV sales in upcoming years
• In Romania, there are a total of 1,803 charging points at 730 different locations. The most commonly used Charging Type is Type 2. With government aiming to increase charging stations will see more customer moving toward EVs
• The major players in the market are Dacia, Tesla, Mercedes Benz, Volkswagen, and Hyundai, out of which Dacia is at the top with 43.92%, followed by Tesla with 10.07% and Mercedes Benz with 7.51%.
• The Government approved grants through the RABLA Plus program for the purchase of electric cars and hybrid plug-ins. The Ministry of Environment & Energy are the competent authority involved in this program. This is the key driver for EV adoption in Romania
• The sales of PHEVs have seen an increase of 23% from 2022 to 2023, the major reason for this was the poor charging infrastructure in Romania, the increase in the fuel prices, affordable prices, and low availability of raw materials required to manufacture a battery.
• Chinese carmakers can build EVs up to 10K euros cheaper than European companies, which is the key reason for increase in chinese model in Romania as it provide better ROI to the customers
• Romania’s EV charging infrastructure in 2023 shows a promising diversification, with EVconnect leading at 28.57%, the presence of multiple operators with varying connector types indicates a competitive and growing market, enhancing accessibility and convenience for EV users across the country. 
• ADAS features like lane departure warning, blind spot monitoring, and automatic emergency braking are becoming increasingly common in EVs on the Romanian market. These features enhance safety and provide a more comfortable driving experience.
• A wider variety of electric vehicle models are becoming available in Romania, including compact cars, SUVs, and commercial vehicles, catering to different consumer preferences and needs. Manufacturers are introducing more affordable electric vehicle options with competitive pricing and attractive features to appeal to a broader range of consumers.
• The Romanian BEV market saw a sales volume of ~17.2K units which were registered in 2023, which accounted for ~11% of the total industry sales volume of ~ 170,898 units.BEV will be the key for the EV market in the longer run as government around Europe are introducing strict regulations for Combustion engine vehicles which include PHEVs too

ROMANIA ELECTRIC VEHICLE MARKET OVERVIEW

The Romanian EV market is experiencing rapid growth, with sales already crossed 22K units and revenue of ~1 billion in 2023. It’s projected to grow at a CAGR of 21%, reaching $3.79 billion by 2030. BEVs, priced at $37K, dominate the market over PHEVs ($55K). Government incentives, including the RABLA Scheme, offer up to $11,500 for BEVs, driving adoption.

In 2023, EV registrations surpassed diesel cars, increasing 35% year-over-year. The charging infrastructure is expanding, with plans for 18,000 stations by 2026-2027. Dacia leads the market with a `~40% share, followed by Tesla, Volkswagen, and Mercedes Benz. The Dacia Spring was the top-selling model in 2023. The government is also working on programs to remove older vehicles from the roads, further promoting EV adoption.

INTRODUCTION TO ROMANIA ELECTRIC VEHICLE MARKET

The electric vehicle (EV) market in Romania is going through some significant transformation, which is a game-changer for the country’s car scene. As people become more concerned about the environment and the government pushes for cleaner transportation, Romania is seeing a rise in the number of EVs on the road. This new market includes different types of electric vehicles, with Battery Electric Vehicles (BEVs) and Plug-in Hybrid Electric Vehicles (PHEVs) being the main ones.

While Hybrid Electric Vehicles (HEVs) are also available, the focus is shifting more towards fully electric and plug-in hybrid models. These vehicles range from compact city cars to luxury sedans and SUVs, catering to diverse consumer preferences and needs. With both domestic and international automakers expanding their EV offerings, Romania’s electric vehicle sector is poised for substantial growth, reflecting broader European trends toward sustainable mobility solutions.

TRENDS IN ROMANIA ELECTRIC VEHICLE MARKET

Rise In Sales Of Chinese EV Models In Romania:- 

More Chinese EV manufacturers are entering the European market, offering a wider selection of electric vehicles for Romanian consumers. Brands like MG, Airways, and BYD could become more prominent. Chinese manufacturers are making strides in EV technology. While perceptions of quality might need to improve for some consumers, competitive features and range could make them attractive options.

Local Production Potential:

Romania is exploring the possibility of establishing domestic battery production facilities. This can potentially reduce reliance on imported batteries and lower overall EV costs. Several automakers are considering setting up EV manufacturing facilities in Romania. This can create jobs, boost technological know-how, and potentially lead to the production of EVs tailored to the Romanian market.

Diversification of EV Models :

A wider variety of electric vehicle models are becoming available in Romania, including compact cars, SUVs, and commercial vehicles, catering to different consumer preferences and needs. Manufacturers are introducing more affordable electric vehicle options with competitive pricing and attractive features to appeal to a broader range of consumers.

Partnerships and Collaborations

Collaborations between government entities, utility companies, automakers, and infrastructure providers are driving investment in charging infrastructure and promoting EV adoption. Partnerships between automotive manufacturers, energy companies, and technology firms are fostering innovation in electric vehicle technology, charging solutions, and mobility services.

Advancements in Battery Technology:

Automakers and suppliers are investing in manufacturing facilities and research centers in Romania to capitalize on the growing demand for electric vehicles in Europe. The expansion of the electric vehicle market is creating new job opportunities in manufacturing, research and development, charging infrastructure deployment, and related sectors.

ROMANIA ELECTRIC VEHICLE MARKET SIZE AND FORECASTING

The Romania EV Market was valued at $XX Billion in 2023 and is projected to reach $XX Billion by 2030, reflecting a compound annual growth rate (CAGR) of XX% from 2024 to 2030.

NEW UPCOMING EVS IN ROMANIA MARKET

Volkswagen ID.2

• Engine Power: 150-200 horsepower (110-150 kW)
• Range (WLTP): 250-300 miles (400-480 kilometers)
• Max. Power: 150-200 horsepower
• Max. Torque: 300-350 Nm
• Acceleration 0-100 km/h: 7-9 seconds
• Full Charging Time: 6-8 hours 
• Price in USD: $25,000 – $30,000

Kia EV9

• Engine Power: 215 hp (RWD), 379 hp (AWD)
• Range (WLTP): Up to 300 miles
• Max. Power: 318 kW
• Max. Torque: 700 Nm
• Acceleration 0-100 km/h: 5.2 seconds
• Full Charging Time: 24 minutes (10-80% fast charge)
• Price in USD: Estimated around $50,000

Nissan Ariya

• Engine Power: 214-389 horsepower (160-290 kW)
• Range (WLTP): Up to 304 miles (489 km)
• Max. Power: 389 horsepower (290 kW)
• Max. Torque: 442 lb-ft (600 Nm)
• Acceleration 0-100 km/h: 4.8 seconds
• Full Charging Time: 40 minutes

ROMANIA ELECTRIC VEHICLE MARKET SEGMENTATION

Romania Electric Vehicle Market By EV Type

• Plug-in Hybrid Electric Vehicles
• Battery Electric Vehicles

Romania Electric Vehicle Market By Battery Capacity

• <50 kWh
• 50-100kWh
• >100kWh

Romania Electric Vehicle Market By Vehicle Type

• Passenger Vehicles
• Commercial Vehicles

ROMANIA ELECTRIC VEHICLE MARKET COMPANY PROFILES

• Dacia
• Tesla
• Volkswagen
• Hyundai
• Renault
• Mercedes-Benz
• BMW
• Skoda
• BYD
• Ford

THIS REPORT WILL ANSWER THE FOLLOWING QUESTIONS

1. How many Electric vehicles are manufactured per annum in Romania? Who are the sub-component suppliers?
2. Cost breakup of an Electric Vehicle and key vendor selection criteria in Romania
3. Where is the Electric Vehicle manufactured in Romania? 
4. Where are the major EV component are manufactured globally?
5. Market share of Electric Vehicle manufacturers in Romania and their upcoming products
6. Which are the most Popular EV Models in Romania – 2023?
7. key predictions for the next 5 years in Romania’s Electric Vehicle market
8. Average B-2-B Electric Vehicle market price in all segments
9. Latest trends in Electric Vehicle market, by every market segment
10. The market size (both volume and value) of the Romania Electric Vehicle market in 2024-2030 and every year in between?
11. OE Supplier Alignment of Major Automobile Brands
12. OEM Stance on EV and Growth and Expansion Plans of Major Companies